“Retail media will definitely establish as one of the key digital marketing activities for brands” – interview with Max Melching (Douglas)
Recently we had a chance to chat with Max Melching, Online Marketing Director at Douglas! Read on to learn about the challenges that Max is facing in his work and plans for 2020. You are Online Marketing Director at Douglas. What are your main responsibilities on a daily basis? I’m responsible for three departments at Douglas: The Online Marketing teams (SEA & PSM, SEO, Display, Affiliate) which handle the marketing efforts…