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Create compelling shopping experiences with content marketing
By Tanja Josche content marketing expert, freelance copywriter and author Today, editorial content plays an important role in attracting attention and new customers. Shop operators are also increasingly relying on content marketing. Those who have to budget with their resources should proceed pragmatically. More and more customers are shopping online. According to the consumer study of the German Bundesverband E-Commerce und Versandhandel Deutschland e.V. (bevh), e-commerce sales again increased significantly…
Leverage the power of tool integration for your business
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Leverage the power of tool integration for your business
If you own an e-commerce store, you probably know the importance of using the right software for it. Sadly, there’s no single best tool to streamline all the processes, but the good news is: you can pretty much have it all by integrating powerful tools with one another. Here’s why exactly you should take a closer look at tool integration for your business.  What is tool integration in the first…
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Fairs like a pro vol. 3: Effective Social Media Tips for Event Planners
You can’t plan an event within a few days. Sure, sometimes you have to do it and make miracles happen. But most of us prefer to be able to plan ahead and execute things properly. And the bigger your event, the more planning time you’ll need to factor in. Just like you plan everything else for an event ahead of time, you should also start working on your social media…
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CALL FOR PAPERS – Submissions open now!
The E-commerce Berlin Expo 2020 is taking place for the next time on the 13th February 2020 at STATION, Berlin and you have an amazing opportunity to become one of the speakers of this remarkable event. Now, the organizers are proud to announce that the Call For Papers Contest has just started and they are waiting for your submissions! E-commerce Berlin Expo 2020, the biggest e-commerce event in Berlin, expects…
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The power of CRM: 11 reasons why it is important
The relationships between customers and any business are one of the most crucial ingredients to its success. Having all of the necessary information about existing and potential customers in order to communicate with them in a proper and timely manner is one way to help improve these relationships. That’s where using Customer Relationship Management (CRM) systems helping build strengthen the bond between consumers and business come into play. This article…
European cross-border commerce - 4 tips for merchants to boost sales
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European cross-border commerce – 4 tips for merchants to boost sales
Cross-border commerce in Europe is growing by the month – the industry was worth a staggering €137 billion last year. In this article we’re taking a look at the growth of cross-border in Europe, some of the barriers in the way and the steps that online merchants can take to claim a share.  First up, what exactly is cross-border commerce? Before we go any further, let’s make sure we are…
How to build an effective omnichannel strategy as an eCommerce business
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How to build an effective omnichannel strategy as an eCommerce business
The process of building a seamless omnichannel strategy that works effectively is by no means an easy one. I guess if it was an easy process, it probably wouldn’t need this article to outline how it can be done effectively. So before we dive into some recommendations for eCommerce businesses, let’s take a look at what we mean exactly by: “An effective omnichannel strategy.” This is all about seamless user…
Can (content) marketing and sales go hand in hand?
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Can (content) marketing and sales go hand in hand?
Sales departments today don’t have the easiest task: on the one hand, they have many tools and methods available to automate their activities. On the other hand, they often don’t have time to implement such solutions or they get frustrated and return to manual handling. Failure to understand the processes and problems of sales departments may lead to conflicts and issues in other departments, and thus, the way the entire…
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How important is customer service for boosting sales?
Marketers who are responsible for the e-commerce promotion struggle with new ideas. The sales team does their best to research competitors, products and services, but they often fail. Agencies prepare strategies that may work… or may not. A lot of factors are likely to be taken into consideration while running an e-commerce business, but many forget about what really matters: customer service. And, while an unintuitive user interface and technical…
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Fairs like a pro – vol. 2: how to create marketing materials?
Let’s say you’ve just decided to book a booth (preferably at E-commerce Berlin Expo 2020). Well done you! Now onto thinking about how to make the most of it. As we’ve been organizing our Expo for years, we encountered a lot of fantastic opportunities to sparkle. Booths were flourishing with astonishing materials and smart techniques to draw visitors’ attention. We decided to put some functional pieces of advice into the…
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Product discovery – Next big thing for e-commerce?
Imagine a store with an unlimited number of items and enough storage space to fit everything you could possibly think of. Then, imagine that this store is always at a short distance. Sounds unbelievable? Actually, such stores do exist. Online. This, however, might be more of a curse than a blessing – an enormous offer is not helpful when you can’t find exactly what you are looking for, or you…
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3 Steps to Measure Effectively Your Marketing Campaigns
A significant benefit of internet advertising is the possibility to get lots of information on an ad’s success in real time. The major thing about measuring advertising effectiveness is selecting the right metrics. While the trend of big data collection is fairly broad, many businesses focus on just getting as many numbers as possible. On the other hand, there is a certain sort of marketers who are not data-driven and…