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eCommerce in Sports and German Football Club Merchandise Sales
From Clubs to Brands The sports industry is a multi-billion-dollar enterprise that employs millions of people around the world. Actual players only make up a fraction of that workforce. Prior to the coronavirus pandemic, the global sports industry was projected to increase its earnings from $471 billion in 2018 to $614.1 billion by 2022. However, worldwide lockdowns imposed throughout 2020 have resulted in cancelled seasons, no ticket sales, and a…
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Instagram Hashtags for E-commerce: 6 Examples from Germany Brands
As specified in the Germany e-commerce market overview, 82 million Germans do online shopping and around 30% of them buy something online every week. What is more, the German e-commerce market is predicted to reach $105,646M by 2024.  This means that the competition is growing, so Germany e-commerce brands seek out new creative ways to stand out from the crowd and grab the attention of their customers. Thus, more and…
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“Is my order here yet?” Here’s what we said about clothes shopping online
From previous research, we already know that ecommerce in general has been one of the best performing areas during the coronavirus pandemic. But was that so in the world of clothing and fashion, too? To investigate, Neticle, a media and text analysis company collected the online mentions of five large online clothing stores from the 1st of March. The online stores in question are Zalando, H&M, Bonprix, OTTO and About…
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Coronavirus tracker: Germany 2020 Ecommerce Country Report
The pandemic surprised us all. Its effects have affected not only the stationary trade but also e-commerce. Based on the Germany 2020 Ecommerce Country Report, we discussed the most common and severe problems that the COVID-19 pandemic caused to German e-commerce.  Consequences of the pandemic  There were plenty of consequences of such a crisis. The most common one (almost 60% of the business were hit by it) is delivery delays.…
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What stands behind Amazon.de success in Germany?
The German e-commerce market consists mostly of marketplaces. It wins the hearts of German consumers. One of the most prominent marketplaces is Amazon.de. As we know, this is an American sales giant that is quite successful in Germany, too. Did you know that 27% of sales in German e-commerce is generated on Amazon.de? Why are Germans so eager to buy on a site that is not really German? We have…
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Click & Collect in Germany: Germany 2020 Ecommerce Country Report
The reason for the growing popularity of click & collect is simple – it is a delivery model that can be perfectly adapted to our lifestyle. We are in a hurry more and more, we have less time, we value comfort and we require that the services we use on a daily basis are tailored to our capabilities and expectations. In addition, it is also a great solution for e-stores…
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The German customer: Germany 2020 Ecommerce Country Report insights
The German customer is very demanding, aware, economical and prefers local products. The company must really try to fight for the hearts, minds and wallets of the German client. The availability of products and services is huge. Without a perfect knowledge of the behaviour and preferences of the target group, it’s a shame to budget for unsuccessful campaigns targeted at everyone, i.e. nobody. What is worth knowing about the German…
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Customer Experience in DACH: practical tips from Praxtistipps CX report
In the Praxistipps Customer Experience report (you can download full report here), you can find 12 cases where exactly how to improve customer experience is shown. Companies from various fields reveal their tips for improving their contact with the clients. At a time when the competition is more and more fierce on the market, a loyal customer is worth its weight in gold it’s worth reading how well-known companies are…
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The Future Shopper 2020 report: 8 insights to bookmark
The Future Shopper report gives you the opportunity to insight into what is happening in the world of e-commerce. This year (not surprisingly) discusses what we all faced, i.e., COVID-19. How consumers of the largest countries in the world behaved and how it will affect their future behavior. Here are some of the essential insights (not only about COVID-19) from this report. Customers look for shopping inspiration Before you start…
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How lockdown impacted the world of e-commerce
The crisis that came with the advent of pandemics in the world can be safely called global. The world slowed down, and the streets were deserted. In contrast to e-commerce. At a time when all stationary trade stopped, most retailers moved to the Internet. How did COVID-19 affect the e-commerce industry? How did lockdown affect shopping? We’re coming with some answers now. Shopping in the time of the lockdown  Let’s start…
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How to understand the Critical Time Frame for Customer Complaints
When it comes to online shopping, the ultimate seal of approval is the ‘confirm purchase’ button. In placing an order, a customer is communicating many things. They’re saying they like your product, that it’s better than your competitors and they like the price. Immediately after placing an order, you have a happy customer, in a state of optimistic anticipation.Their order is being processed and all is good in the world.…
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5 E-commerce Security Myths You Should Stop Believing
In 2020, we are seeing the e-commerce industry reach its zenith. With people locked inside their homes the only resort they have is to buy products online. However, consumers remain extremely concerned about the privacy and security that e-commerce websites offer. This concern is not entirely misplaced because there are many threats plaguing the ecommerce industry like malware, data breach, payment frauds, eavesdropping, denial of service attack, etc. There are…