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Ecommerce fulfillment: when does it start to pay off?
I think it’s not an overstatement to say that fulfillment services have recently started to flourish. They become more accessible, more common and, above all, more valued by customers. Certainly, the American giant Amazon, which is recognised the world over, has helped to achieve this by setting up its own fulfillment centers. Many online retailers are wondering if ecommerce fulfillment is really as good as it is usually said to…
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Influencer Marketing for E-commerce: Why and How to Work with Influencers in 2022?
Influencer marketing has already become an integral part of the promotion strategy of most companies around the world: about ¾ of successful brands have at least once resorted to working with influencers. Yet, many of them are still sure that an influencer marketing strategy should be based on the idea of celebrity endorsement, while in 2022 this is content that became king. And this content arrives on e-commerce platforms too.…
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How to Handle the Translation of Your E-Commerce Store – Entering the DACH Market
Running a multilingual e-commerce website is important. This is especially true if it’s a new area for your business. What’s more, if you want to hit the lucrative Deutschland, Austria, and Confœderatio Helvetica (DACH) market – i.e. Germany, Austria, and Switzerland – you’ll have to enter three new markets at once. For this post, we’re going to look at how to translate your e-commerce store in order to best enter…
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Your ultimate guide to upselling and cross-selling with personalization
Did you know… Using cross-selling and other marketing tactics increase sales by 20% and profits by 30% according to McKinsey.35% of Amazon’s revenue comes from upselling and cross-selling according to the online retailer.Research from Amazon suggests that implementing upselling and cross-selling on a webshop can increase revenue by 10%. What does this mean for you? After you’ve done the hard work of attracting a customer and enticing them with the…
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10 Benefits of Working With an IT Partner
If you’re like most business owners, you wear a lot of hats. You’re responsible for marketing your business, sales, operations, and sometimes even customer service. It’s a lot to handle on your own, which is why it’s a good idea to partner with an IT company. Here are more than 10 benefits of working with an IT partner. You don’t have to worry about hiring and training an IT staff…
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Best Tech Support for Your E-Commerce Business: How to Choose It, What to Take Into Consideration, and What’s Important?
If you’re running an online store, then you know that technology is a huge part of your business. From the shopping cart software to the hosting service to the payment gateway, there are a lot of technical decisions you need to make. One of the most important decisions is choosing the best tech support for your e-commerce business. This can be tricky, because there are a lot of factors to…
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The Cross-Border Payments and Ecommerce Report 2021–2022 – Key Insights on Cross-Border Trade
The Paypers has published the Cross-Border Payments and Ecommerce Report 2021–2022, the ultimate source of information for players interested in selling across borders. Nowadays, there is a world of opportunity beyond borders, and the cross-border ecommerce market does not show any signs of slowing down. In fact, predictions indicate a CAGR above 20% for the cross-border B2C ecommerce market over 2020–2027 and an earned revenue estimated to reach more than…
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How to choose a target audience if you decide to expand your business internationally?
Article by: Anna Jelonek, Head of International Executive Department at iCEA Group. It has happened – you are starting your business of a lifetime. You’ve found a niche or something you want to share with people and did a business. Your brand started to be recognized in your country and your traffic is increasing month by month. Over time it starts to convert. And then comes that moment when you decide…
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Why affiliate marketing is the growth tactic you’ve been missing
A question commonly asked is, ‘Which is the best marketing channel to reach my target group online?’ Those who can answer this question precisely are one step ahead of their competition. Investing in several marketing methods to reach new customers is crucial in order to hold one’s own against the big players in the industry. But how can you achieve this? The answer is to utilise the marketing mix to…
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How embedded payments are changing the face of B2B commerce
– Article prepared by TreviPay – Customer expectations of payments are changing. While the adoption of traditional credit cards by consumers remains lower in Germany than many other European countries, the trend for the next few years remains a constant upward trajectory and alternative payment options based on credit are emerging.The appeal of Buy Now Pay Later (BNPL) propositions have grown quickly across Europe. In Germany, BNPL was around 10…
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Ecommerce Berlin Expo 2022 Recap: Find Out What Happened at the Conference
The Ecommerce Berlin Expo 2022 conference took place just a few hours ago, and it’s safe to say that it was a huge success! If you attended, you probably learned a lot of new things about the ecommerce industry. But if you didn’t go, don’t worry – here’s the recap of everything that happened at the conference. Keep reading to find out all about the latest trends and learnings from…
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The E-commerce Germany Awards 2022 Winners Announced!
One of the Germany’s most prestigious ecommerce awards ceremonies, the E-commerce Germany Awards, took place last night in Berlin. The winners of the coveted trophies were announced at a star-studded event, attended by some of the biggest names in the German ecommerce industry. Here is a list of all the winners! What are E-commerce Germany Awards 2022? This prestigious award ceremony celebrates the best and brightest in the German ecommerce…