News

All Events News
DMEXCO 2018 was great. Literally
DMEXCO 2018 was drawing even more attention than usual due to the main organizer parting ways with the event’s co-founders at the end of 2017. The digital industry was concerned over the impact of this change on the conference, wondering if the new team manages to maintain the best of what DMEXCO has had to offer since its conception in 2009. As it turned out, the concerns were unnecessary. Until 2017,…
All News Reports
17 leading marketplaces in Asia
In our 2018 overview of leading marketplaces in different regions of the world, we already looked at top marketplaces in North America and top marketplaces in Europe. Time for part three: Asia. The scale and growth rate of ecommerce in Asia really sets it apart from other parts of the globe. China alone is the largest ecommerce market in the world. This year, China’s predicted total revenue is said to…
All News Reports
Get the 2018 Germany Ecommerce Report [FREE]
  The Ecommerce Foundation released a report on the state of ecommerce in Germany in 2018. The report has been created in cooperation with the foundation’s partners Computop, Mazars, Osudio, .shop, SAP, and Händlerbund to help companies assess their potential on the German ecommerce market. The study includes hand-selected data to help domestic and international online businesses identify growth opportunities on the German ecommerce market. It covers areas such as Infrastructure…
All News Reports
The Paypers launches The Payment Methods Report 2018
  The Paypers has issued The Payment Methods Report 2018, which is a comprehensive collection of facts nad figures on the key trends and developments in online payments. This year’s edition focuses on how poeple in different geographies and verticals choose to pay online. The report places special emphasis on customer preferences per region and industry, and highlights the best practices from merchants and payment solution providers. The report authors have…
News
Does Your Online Store Need A Chatbot?
Even in today’s world, many people are still wary about automation — but not those in the ecommerce industry. Having extensively reaped the benefits of technological innovations already, and with the operational flexibility to consider anything that will raise profits, they’ve been steadily turning the frivolous chatbot into a powerful conversion tool. But not every tool is suited for every business, so I can understand why you might be uncertain…
All Events News
E-commerce Berlin EXPO 2019 – Ready … Set … GO!
The E-commerce Berlin Expo finished strong with a successful third edition on 15 February 2018 in Berlin with more than 5000 visitors, 120 exhibitors and 32 speakers,  taking part in the annual fair. Now the team behind Berlin’s biggest e-commerce event has confirmed their comeback for the fourth edition and preparations have already started! Packed stages, long lines at the entrance, filled up exhibition area – those were some of the scenes…
All News
Facebook and Cambridge analityca: Why you should care and possibly #DELETEFACEBOOK
Mark Zuckerberg has got hard times these days. The scandal over the disclosure and misuse of 50 million users’ information to Cambridge Analytica puts Facebook in the biggest distress since its conception. This is also the biggest distress to millions of Facebook users and advertisers – even if they (or you) are not yet aware what happened and what to do now. On Friday, March 16, Facebook officially suspended a…
All News
Does the rise of marketing machines at Zalando mean the fall of people?
Last month, Ben Harmanus, Marketing Director at konversionsKRAFT, in his opening talk at the E-commerce Berlin Expo 2018 said that it is very likely that many marketing jobs will become obsolete due to the rise of Marketing Machines. Three weeks later, what sounded like an attention grabber at an industry event turned into reality for as many as 250 people working in marketing departments at Zalando. Is this a self-fulfilling…
All News
Tracking These Metrics Can Enhance Your Business
The most important metrics to monitor in your online store (and how to improve them) – Part II Raising AOV raises your overall revenue (Part I of this article you will find here) In our previous post we introduced the three most important metrics of your online store worth monitoring. Let’s move forward and take a closer look at your business performance. What do specific statistics actually indicate, how do…
All Events News
Machine learning, instagram marketing and category creation at the e-Commerce Berlin EXPO 2018
The E-Commerce Berlin Expo 2018 took place on February 15, 2018 at STATION, Berlin! From 10AM to 5PM, more than 4000 visitors, 120 exhibitors and 32 speakers from the entire e-commerce sector gathered for a day filled with networking opportunities, insightful talks and panel discussions and yes, fun! On February 15, 2018 the third edition of Berlin’s biggest e-commerce event of the year opened its doors to more than 4000…
All Events News
The 10+ speakers you cannot miss at the e-commerce Berlin EXPO
​For the third time, the E-Commerce Berlin Expo 2018 has the entire e-commerce ecosystem in one place for you: attendees to meet, exhibitors to network with, and speakers to learn from. February 15, 2018 is D-Day for anyone willing to see what is now going on in e-commerce. If discovering what is hot this year, learning from other’s successes and mishaps, and growing your business is what you’re after, you…
News
The Most Over-hyped Trends in CEE eCommerce for 2018
There has been a lot of hype both in the media and among e-commerce circles about the advantages and importance of investing in new and innovative technologies. And while some advances certainly warrant attention, many of these trends tend to be either too expensive, hard to implement, or simply lack the development or infrastructure to be considered feasible. The beginning of the new year has been accompanied with a flood…