News

The Creators of the Metaverse Fest in Berlin unites Web3 and VR experts and thousands of newcomers

As part of the E-Commerce Berlin Expo, the first Creators of the Metaverse Fest will take place on Feb. 23, 2023. The focus will be on inclusivity, education and networking when Web3 and VR experts such as Anna Graf (Arvato Systems, Bertelsmann), Urs Rahne (BCG Digital Ventures), Kai Herzberger (Meta) or Dr. Su-Zeong Fröhlich (Visiblr), hundreds of crypto and NFT enthusiasts and more than 9,000 Expo visitors exchange ideas on…

Breaking Down the 2022/2023 Call for Papers: Meet the Winners

This year’s Call for Papers was one of the most hotly contested we have ever seen. The submissions came in from all over the continent, and our judges had a tough time narrowing it down to just a few winners. But after much deliberation, they did it! And we have even more stats and takeaways to share with you about this year’s contest. About the Call for Papers contest It’s…

The E-commerce Germany Awards 2022 Winners Announced!

One of the Germany’s most prestigious ecommerce awards ceremonies, the E-commerce Germany Awards, took place last night in Berlin. The winners of the coveted trophies were announced at a star-studded event, attended by some of the biggest names in the German ecommerce industry. Here is a list of all the winners! What are E-commerce Germany Awards 2022? This prestigious award ceremony celebrates the best and brightest in the German ecommerce…

3 Technologies to Optimize Your Online Customer Journey

Imagine your e-commerce site could provide your customers with an experience equal to that of having a personal sales clerk just like you would find in a brick-and-mortar store. Shoppers today are spoiled for choice. Even more so online where any product or service is at their fingertips – on their keyboard of course. Why then shouldn’t we guide our online customers to their desired products, like a shop assistant…

E-Commerce – Die Zukunft des Handels

Was versteht man unter eCommerce, und was bringt es Ihnen? Für viele ist der Begriff „eCommerce“ ein sehr kryptisches Wort. Immerhin wird er von Zeit zu Zeit immer öfter verwendet. Sowohl auf unterschiedlichen Plattformen, als auch in aller Munde ist er zu einer Allgemeinheit geworden. Da ist die Frage mehr als berechtigt, was eCommerce eigentlich ist? Wie ist es aufgebaut, und was ist der Sinn davon? Im Grunde genommen lassen…

How to determine the ideal buyer persona for your e-commerce store

As a company, you most likely want to target as many people as possible. However, gone are the days of posting a billboard on BAB 7 and hoping you are reaching the right people. Spray marketing tactics no longer work. Instead, robust targeting where you narrow down who you’re speaking to by gender, location, age and interests is the key to any company’s growth and success. But how do you…

Top 5 Types of Fraud Targeting E-commerce Businesses

E-commerce grows year by year, but so does fraud. It comes in many shapes and sizes, targeting every possible vulnerability in a business’s infrastructure. For merchants, the best way to counter e-commerce fraud is to first learn what it is and how it works. This guide looks into both questions. The gravity of the problem and its solutions should become clearer. 2022 fraud statistics are even more telling, as: Online…

Importance of the pricing management in the race for Amazon’s Buy Box

Price management in shaping the purchase decision Setting a proper price is essential for achieving exceptional sales results. Surely, it has to be balanced perfectly between cheap, attracting the customers and expensive, providing high margins for the merchant. The research outcome (Akbar & James, 2014); (Mahesh & Nathan, 2015) is unequivocal – a product price has the greatest influence on shaping the customers’ purchase decisions. Therefore, it is crucial to…

E-commerce Berlin Expo 2022: Our Agenda for the Day

The E-commerce Berlin Expo is just a few weeks away, and we’re getting excited! This year’s expo is going to be bigger and better than ever, with tons of great speakers and exhibitors. If you’re planning on attending, make sure to check out our agenda for the day. We’ve got a packed schedule of events that will help you learn everything you need to know about E-commerce! About E-commerce Berlin…

The Top 10 Ecommerce Challenges in 2022 and How to Address Them

It’s 2022 and ecommerce is booming! As online shopping becomes more popular, retailers are faced with new challenges. In this blog post, we will discuss the top five ecommerce challenges in 2022 and how to address them. Keep reading to learn more! #1 The continued rise of mobile commerce It’s no secret that mobile commerce is on the rise. In fact, recent estimates show that by 2020, mobile commerce will…

K5 FUTURE RETAIL CONFERENCE 2022 – Die ersten Speaker stehen fest

Die Vorbereitungen für die zehnte K5 FUTURE RETAIL CONFERENCE am 29.+ 30.6.22 im ESTREL Berlin laufen auf Hochtouren. Nach langer pandemiebedingter Pause ist die Vorfreude auf das Konferenzjubiläum besonders groß: “Allein der Gedanke daran, wieder in all die bekannten, aber auch neuen Gesichter blicken zu können, zaubert mir jetzt schon ein Lächeln aufs Gesicht. Das werden zwei Tage, die man so schnell nicht mehr vergessen wird” – K5 Geschäftsführerin Verena Schlüpmann Unser VERSPRECHEN auf der…

6 Effective Customer Retention Strategies For Your E-Commerce Business

The numbers don’t lie. Depending on your industry, acquiring a new customer can be 5 to 25 times more expensive than holding onto an existing one. Despite this vast difference in cost, customer retention is actually the easier option with a greater potential to bring about huge returns on investment (ROI). Did you know that even a 5% increase in customer retention can result in a revenue boost of up…