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e-tailers have high hopes for the holiday season – a Händlerbund christmas study
The Christmas Markets are open, the first mulled wine has been drunk and the run for presents has started. The Holiday Season is a busy time, mostly of course for online merchants who will be trying to make the most of it. The new Händlerbund Christmas Study 2017 Survey revealed what challenges retailers will be facing this year and most sellers can agree on two things: logistics and delivery will…
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Google Attribution for free is finally going to solve all marketers’ problems. Or is it?
At its Google Marketing Next event in mid May, Google announced that it is rolling out a free, still-in-beta version of Google Attribution in its Analytics platform. Finally, even mid-size businesses who cannot afford the Google Analytics 360 suite will have access to data-driven attribution models so that they can better evaluate the performance of their marketing mix. This is great news for companies that do most of their digital…
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Increase conversion rate with proper User Experience (UX) design
Simplicity is a major element in eCommerce website design because customers want to get things done quickly. A great UX of your online shops are supposed to fulfill people’s desire and meet company’s goals. But every online retailer should understand that online shop with too many elements on a page may confuse visitors and decrease conversion rate. In this article, we want to share tips that will help you increase…
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5 Different Use of Social Media for Business
Promoting your online store via social media is an absolute must if you as a merchant want to be found by customers and grow your clientele base. Regular posting and investing in ads are just the drops in the ocean in comparison to possibilities that social media can offer. So, how can you take advantage of your social media presence? Here we look at a strategy involving one social media…
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E-Commerce Berlin Expo 2017 – The international industry meeting
The second edition of E-Commerce Berlin Expo took place on 2 February 2017. The event attracted the most important industry representatives from areas such as: Online Marketing, E-Shop Software, Hosting & Cloud Computing, Cross-Channel Technologies, E-Payment, Digital Marketing and Logistics. The building of the former Dresdner station – currently Station Berlin – hosted 80 exhibitors (including DHL, Idealo, Rakuten, PrestaShop, Meet Magento Association and Lengow) and 3,000 international visitors. Industry…
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Reduce cart abandonment with address validation
In an ideal world, customers would come to your ecommerce site, search for what they need, complete the checkout form quickly and easily and write rave reviews to say how excellent their customer experience was. In reality, shoppers make mistakes, get frustrated in the checkout and abandon the process. According to Baymard Institute, the average cart abandonment rate is 67.91% – a worrying statistic for ecommerce companies. Recent research from…
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6 TOP trends for 2017 – how technology is reshaping the world of e-commerce
We have had a great and exciting year in 2016, full of tech news which influenced the whole e-commerce world. In this article we recap some of the more important and influential innovations that were predicted for last year and are further shaping the future and evolution of e-commerce. We take a look at six of the hottest trends that go hand with one another. Given that the total value…
News Reports
TOP 5 open source ecommerce platforms
Choosing the best eCommerce platform is as subjective and tricky as trying to find the most beautiful woman in the world. eCommerce solutions comparison shows that each of existing platforms has its own advantages and strong points suitable for some clients but totally improper for others. All e-commerce platforms may be divided into 2 big categories according to code and data access: – Open source solutions – Hosted solutions. ‘To…
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How to talk to your customers in 2017
Customers service is becoming more and more important. The reason is simple: Customer Care is a growth factor. If you provide outstanding customer service your customers are more likely to stay with you and tell everyone about their experiences. What are ways to talk to your customers in 2017, when the majority of millennials don’t want to pick up the phone anymore? And can bots help to provide efficient and…
Interviews News
Germans are ‘return-champions’, but it is still the biggest consumer market in Europe
So you still cannot decide whether to start your business in Germany or not? Turkish, Chinese, Japanese, Indian and American companies are already here – and succeeding. In this interview with Nadine Litchfield from Germany Trade & Invest you will learn how to get free support when starting up in Germany and how to best attract the German customers. Paulina, E-commerce Berlin: I’ll start in a provocative way: compared to…
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There’s no getting around the German e-commerce laws
“The legal instrument of the written warning is widespread in Germany and it is used against merchants when there is a violation of consumer law, competition law, trademark law or copyright law”, says Annegret Mayer from Händlerbund. In the run-up to her talk at the E-commerce Berlin Expo in February, in this interview you will learn about the key legal challenges of the German e-commerce and the steps you should…
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How to get your mobile Commerce App featured by Apple
​Apple regularly curates and promotes high quality apps in the App Store. Being featured in the front page or “Shopping” category of the App Store can have tremendous impact on your mobile success. Featured apps receive constant organic traffic and a significant App Store Ranking boost, which also increase your marketing efficiency. There is no magic trick for getting featured, you simply need to have a great app. However, the…