Category: News

Difficult times call for… different measures.  You might be familiar with the 80/20 rule or, in other words, the Pareto principle. Following this logic, 80 percent of your turnover comes from 20 percent of your goods, 80 percent of all complaints from 20 percent of your customers, and so on. Now, here’s an even better rule to follow: the 90/90 rule. Especially during difficult times like these.  The current state…

According to Checkout.com figures, around 60% of customers abandon a purchase if they can’t choose their preferred payment option. Retailers, in particular, should not ignore the “buy now, pay later” (BNPL) trend and should also push to integrate digital wallets such as Apple Pay and Google Pay. In Europe, around 80% of consumers can imagine using digital wallets or already do so. Installment payments are creating new options for consumers…

If you’re an online store owner, then you know the importance of good product photos. They are one of the most important factors that customers consider when making a purchase. In this blog post, we will discuss some tips on how to take good product photos for your online store! Lighting is key – make sure your photos are taken in a well-lit area Natural light is best, but if…

Two-thirds of German Internet users shop online at least once a month. Their payment preferences have changed significantly over the years, as a recent study by Bundesbank shows. This is not the only thing e-commerce companies should take into account when looking for the right payment service provider or when they want to offer different payment methods on their own. Some exhibitors, partners, and speakers of the upcoming E-Commerce Berlin…

Running an online store involves a lot of considerations. From making sure your website is user-friendly to figuring out how to get your products in front of the right people, there’s a lot that goes into being successful in the ecommerce world. That’s why we’ve put together this list of 11 best ecommerce tips. Whether you’re just starting out or you’ve been in the business for a while, these tips…

As the demand for online shopping increases in 2020 and 2021, customer service has become a key aspect of ecommerce. A great customer experience is crucial to differentiating your business in a competitive market, but not every company realizes this. As a result, there is a growing gap between what customers expect and what brands can deliver.  What do you have to do to prevent your business from unsatisfied customers?…

From 2022 onwards, new requirements apply in France for the labelling of clothing, textiles and footwear: From now on, specific recycling instructions have to be printed onto each textile product sold in France.  For online shops, this means that you now need to start adding the new Triman logo with the sorting information to all your products. But there are several variations of the logo and you need to first…

I think it’s not an overstatement to say that fulfillment services have recently started to flourish. They become more accessible, more common and, above all, more valued by customers. Certainly, the American giant Amazon, which is recognised the world over, has helped to achieve this by setting up its own fulfillment centers. Many online retailers are wondering if ecommerce fulfillment is really as good as it is usually said to…

Influencer marketing has already become an integral part of the promotion strategy of most companies around the world: about ¾ of successful brands have at least once resorted to working with influencers. Yet, many of them are still sure that an influencer marketing strategy should be based on the idea of celebrity endorsement, while in 2022 this is content that became king. And this content arrives on e-commerce platforms too.…

Running a multilingual e-commerce website is important. This is especially true if it’s a new area for your business. What’s more, if you want to hit the lucrative Deutschland, Austria, and Confœderatio Helvetica (DACH) market – i.e. Germany, Austria, and Switzerland – you’ll have to enter three new markets at once. For this post, we’re going to look at how to translate your e-commerce store in order to best enter…

Did you know… Using cross-selling and other marketing tactics increase sales by 20% and profits by 30% according to McKinsey.35% of Amazon’s revenue comes from upselling and cross-selling according to the online retailer.Research from Amazon suggests that implementing upselling and cross-selling on a webshop can increase revenue by 10%. What does this mean for you? After you’ve done the hard work of attracting a customer and enticing them with the…

If you’re like most business owners, you wear a lot of hats. You’re responsible for marketing your business, sales, operations, and sometimes even customer service. It’s a lot to handle on your own, which is why it’s a good idea to partner with an IT company. Here are more than 10 benefits of working with an IT partner. You don’t have to worry about hiring and training an IT staff…