News Archives - Page 3 of 19 - E-commerce Germany News

News

How to determine the ideal buyer persona for your e-commerce store

As a company, you most likely want to target as many people as possible. However, gone are the days of posting a billboard on BAB 7 and hoping you are reaching the right people. Spray marketing tactics no longer work. Instead, robust targeting where you narrow down who you’re speaking to by gender, location, age and interests is the key to any company’s growth and success. But how do you…

Top 5 Types of Fraud Targeting E-commerce Businesses

E-commerce grows year by year, but so does fraud. It comes in many shapes and sizes, targeting every possible vulnerability in a business’s infrastructure. For merchants, the best way to counter e-commerce fraud is to first learn what it is and how it works. This guide looks into both questions. The gravity of the problem and its solutions should become clearer. 2022 fraud statistics are even more telling, as: Online…

Importance of the pricing management in the race for Amazon’s Buy Box

Price management in shaping the purchase decision Setting a proper price is essential for achieving exceptional sales results. Surely, it has to be balanced perfectly between cheap, attracting the customers and expensive, providing high margins for the merchant. The research outcome (Akbar & James, 2014); (Mahesh & Nathan, 2015) is unequivocal – a product price has the greatest influence on shaping the customers’ purchase decisions. Therefore, it is crucial to…

E-commerce Berlin Expo 2022: Our Agenda for the Day

The E-commerce Berlin Expo is just a few weeks away, and we’re getting excited! This year’s expo is going to be bigger and better than ever, with tons of great speakers and exhibitors. If you’re planning on attending, make sure to check out our agenda for the day. We’ve got a packed schedule of events that will help you learn everything you need to know about E-commerce! About E-commerce Berlin…

The Top 10 Ecommerce Challenges in 2022 and How to Address Them

It’s 2022 and ecommerce is booming! As online shopping becomes more popular, retailers are faced with new challenges. In this blog post, we will discuss the top five ecommerce challenges in 2022 and how to address them. Keep reading to learn more! #1 The continued rise of mobile commerce It’s no secret that mobile commerce is on the rise. In fact, recent estimates show that by 2020, mobile commerce will…

K5 FUTURE RETAIL CONFERENCE 2022 – Die ersten Speaker stehen fest

Die Vorbereitungen für die zehnte K5 FUTURE RETAIL CONFERENCE am 29.+ 30.6.22 im ESTREL Berlin laufen auf Hochtouren. Nach langer pandemiebedingter Pause ist die Vorfreude auf das Konferenzjubiläum besonders groß: “Allein der Gedanke daran, wieder in all die bekannten, aber auch neuen Gesichter blicken zu können, zaubert mir jetzt schon ein Lächeln aufs Gesicht. Das werden zwei Tage, die man so schnell nicht mehr vergessen wird” – K5 Geschäftsführerin Verena Schlüpmann Unser VERSPRECHEN auf der…

6 Effective Customer Retention Strategies For Your E-Commerce Business

The numbers don’t lie. Depending on your industry, acquiring a new customer can be 5 to 25 times more expensive than holding onto an existing one. Despite this vast difference in cost, customer retention is actually the easier option with a greater potential to bring about huge returns on investment (ROI). Did you know that even a 5% increase in customer retention can result in a revenue boost of up…

Get to Know the Exhibitors of the Ecommerce Berlin Expo 2022

The Ecommerce Berlin Expo 2022 is coming up, and with it a chance to learn from some of the best minds in the ecommerce industry. In preparation for the event, it’s worth taking a look at some of the exhibitors who will be there. This article will give you an overview of what each exhibitor does and why you should take part in the Expo. What is E-commerce Berlin Expo?…

Top KPIs for Measuring Profitability and Contribution Margins on Amazon

If you’re an Amazon seller, it’s essential to track your key performance indicators (KPIs) to measure profitability and contribution margins. In this blog post, we’ll discuss the top KPIs to follow and how to calculate them. By monitoring these metrics, you can make informed decisions about your business and improve your bottom line. Why Do KPIs Matter To Amazon Sellers? Key Performance Indicators (KPIs) are metrics that every business should…

How to personalize your webshop

Introduction to report This report will look deep dive into personalization, specifically for webshops currently being hosted on Shopify. Specifically this report will: Give an overview of personalization Example of key areas to consider personalizing specific to ecommerceHow to decide if your company is ready Tips to getting started What is personalization in the context of ecommerce? Personalization when heard without context can mean a number of different things, ranging from adding…

Taking Your e-Commerce Business International? Here’s How a Freight Company Can Help

With so many British businesses that are now based – at least, in part – online, it should come as little surprise that many e-commerce store owners are looking to increase their international standing, not just their domestic one. However, many e-commerce businesses are small enterprises with just a few employees on their payroll at most. What this often means is that they do not have the in-house know-how to…

Parcel Perform: Wachstum des Paketvolumens an Black Friday und Cyber Monday (BFCM) in Europa und den USA um mehr als 20 % im Jahr 2021 gesunken

Das Paketaufkommen in den USA wuchs an BFCM um 43 % und lag damit unter dem Wachstumswert von 2020 (71 %). In Europa verzeichnete das Paketaufkommen in 2021 nur einen Anstieg von 70 % – ein deutlicher Rückgang gegenüber 94 % im Jahr 2020. Die Paketlaufzeiten haben sich im Vergleich zum Vorjahr verbessert, leichte Verzögerungen gab es lediglich während des BFCM 2021. Fortschritte bei der Bewältigung des Paketaufkommens lassen sich…