Category: Reports

Sellers Miss Cross-Border Growth and Business Potential Freiburg, October 19 2017 – German online retailers are less active in cross-border trade than their international counterparts. According to a recent survey as well as current market data and studies, under 60 percent do business outside of the German-speaking countries. Two thirds (68 percent) make less than ten percent of their online sales in international business, and only 18 percent have customers…

Mobile Commerce is on the rise in Germany; climbing to ever higher growth rates in one of Europe’s biggest markets. However, latest statistics on device usage show that mobile success cannot be taken for granted – and that there is an even bigger growth spurt yet to come. ​ Beginning of this year the We-are-social report “Digital in 2017” gave fresh insights about digital usage and activities in many countries…

Big Star belongs to the biggest Polish sales chains. Brick and mortar (B&M) sales network embraces over 260 stores located in Poland and in the world. The company products are very popular among Polish clients. ECommerce challenges The brand has been selling the products online since a few years. Intensive development led to the fact that there appeared the need to adopt more effective and advanced solutions. In the course…

China is the number one ecommerce market in the world, and as such, more and more retailers are looking to sell in this very lucrative market. By 2018, China expects sales of 871 billion euros, accounting for 40% of the total e-commerce market. By 2020, the market is expected to be larger than the USA, Japan, the UK, Germany and France combined. 2016 saw a record-breaking Singles Day from the…

As far as fortunetelling is concerned, there’s one thing we can be sure of: email marketing will still be an important marketing channel. If you think that email marketing is all about sending spammy emails, think twice. Nowadays, it’s of the most efficient sales tools and a great tool to build customer relationships. Email marketing trends in 2017 at a glance As far as fortunetelling is concerned, there’s one thing…

Getting a good grasp of your own marketing pursuits is no easy feat, especially without a good point of reference. What kind of CTRs should a company like yours expect? Should you feel proud about your open rates? In line with our tradition, we have compiled an email marketing study that highlights the most important KPIs for newsletter creators. open and click rates in email marketing Getting a good grasp…

You’re all quite busy now, right? Of course, it’s peak season for ecommerce sales. But this dynamic time brings you a unique opportunity to analyze your data and adjust your activities to get the most out of them. The holiday season should give you a wealth of data about the performance of your products and customers. Let’s use it! You can track them on your own or you can save…

When you first start your eCommerce business there are many opportunities out there to help your business grow faster. It’s been proven over time that the division of labour and specialization on one single thing that can significantly increase overall efficiency. One great advantage of the ecommerce revolution booming in recent years is that you don’t need to hire a team of specialists. Choose the best apps instead! It’s an…