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ALLEGRO – all you need to know about the best Polish online marketplace

The popular online marketplaces to trade your goods in most European countries include eBay and Amazon. However, the same platforms will not bring you the desired sales if you are in Poland. Why? People from Poland prefer Allegro to these platforms, as their favorite online marketplace to get all the items they want. And with over 14,5 million active user base at the end of Q3 2023 and 20 million…

Preparing for the Future with Voice Search

We live in the Digital Age, and new technologies surround us all the time and help us with everyday activities. One of the emerging solutions is voice search. It’s successfully gaining popularity, mainly in the most developed countries, and experts predict that this phenomenon will continue to grow. Voice search is when a person speaks to the device instead of typing. It’s also seen as a digital assistant. Nowadays…

Black Friday 2018: key takeaways from the shopping fever

One of the busiest and most long-awaited days of the year has just passed. And it is all about… Brands and shops, both online and offline, started their Black Friday campaigns in October (or even earlier) to inform their customers about all of the special offers they have prepared. Did Black Friday 2018 break the online shopping records regarding the amount of money that shoppers spent? Did it open the…

Ranking of Top 100 online retailers in Germany in 2018

Ranking: Top 100 online retailers in Germany in 2018

German e-commerce sales grow year after year. In 2017, top German 100 e-commerce retailers generated sales worth €30.5 billion. Compared to the previous year with sales at the level of € 27.4 billion, this represents an increase by 11.3 percent. These figures have been revealed the study “E-Commerce Market Germany 2018” conducted by the EHI Retail Institute. The study features a ranking of German online retailers based on their annual…

Get the 2018 Germany Ecommerce Report [FREE]

The Ecommerce Foundation released a report on the state of ecommerce in Germany in 2018. The report has been created in cooperation with the foundation’s partners Computop, Mazars, Osudio, .shop, SAP, and Händlerbund to help companies assess their potential on the German ecommerce market. The study includes hand-selected data to help domestic and international online businesses identify growth opportunities on the German ecommerce market. It covers areas such as Infrastructure…

The Paypers launches The Payment Methods Report 2018

The Paypers has issued The Payment Methods Report 2018, which is a comprehensive collection of facts nad figures on the key trends and developments in online payments. This year’s edition focuses on how poeple in different geographies and verticals choose to pay online. The report places special emphasis on customer preferences per region and industry, and highlights the best practices from merchants and payment solution providers. The report authors have…

Survey: German online retail fails at the border

Sellers Miss Cross-Border Growth and Business Potential Freiburg, October 19 2017 – German online retailers are less active in cross-border trade than their international counterparts. According to a recent survey as well as current market data and studies, under 60 percent do business outside of the German-speaking countries. Two thirds (68 percent) make less than ten percent of their online sales in international business, and only 18 percent have customers…

Shopping at your fingertips – the state of mobile commerce in germany

Mobile Commerce is on the rise in Germany; climbing to ever higher growth rates in one of Europe’s biggest markets. However, latest statistics on device usage show that mobile success cannot be taken for granted – and that there is an even bigger growth spurt yet to come. Beginning of this year the We-are-social report “Digital in 2017” gave fresh insights about digital usage and activities in many countries…

Case study ecommerce: Big Star

Big Star belongs to the biggest Polish sales chains. Brick and mortar (B&M) sales network embraces over 260 stores located in Poland and in the world. The company products are very popular among Polish clients. ECommerce challenges The brand has been selling the products online since a few years. Intensive development led to the fact that there appeared the need to adopt more effective and advanced solutions. In the course…

Cross border ecommerce: how to effectively enter the Chinese market

China is the number one ecommerce market in the world, and as such, more and more retailers are looking to sell in this very lucrative market. By 2018, China expects sales of 871 billion euros, accounting for 40% of the total e-commerce market. By 2020, the market is expected to be larger than the USA, Japan, the UK, Germany and France combined. 2016 saw a record-breaking Singles Day from the…

Email Marketing trends to think about in 2017

As far as fortunetelling is concerned, there’s one thing we can be sure of: email marketing will still be an important marketing channel. If you think that email marketing is all about sending spammy emails, think twice. Nowadays, it’s of the most efficient sales tools and a great tool to build customer relationships. Email marketing trends in 2017 at a glance As far as fortunetelling is concerned, there’s one thing…

Email campaign stats in 2016: average open and click rates

Getting a good grasp of your own marketing pursuits is no easy feat, especially without a good point of reference. What kind of CTRs should a company like yours expect? Should you feel proud about your open rates? In line with our tradition, we have compiled an email marketing study that highlights the most important KPIs for newsletter creators. open and click rates in email marketing Getting a good grasp…