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E-commerce Folks: Meet Robin von Hein

Robin von Hein

Time for Robin von Hein from simplesurance GmbH in our “E-commerce Folks” series!

In “E-commerce Folks” we introduce e-commerce professionals to our readers through a short questionnaire with all the same 15 short sentences to finish.

Short & sweet: no facts and figures, no case studies, no company’s strategies. Just them and their quick insights about e-commerce.


My adventure with e-commerce started when… we founded simplesurance in 2012.

…But when I was a child, I wanted to be… an actor.

The most overrated thing in e-commerce is… that there is the assumption that e-commerce can banish retail trade.

The most underrated thing in e-commerce is… after sales service and customer experience.

The biggest success I had working in e-commerce was… connecting old and new economy, by providing a solution to offer insurance in e-commerce and thus improve services and the aftersales experience for customers.

The biggest mistake I made in e-commerce (and how I dealt with it) was… not targeting the big fish in e-commerce first. I dealt with this by targeting the big players later and partner with giants such as Huawei, Rakuten and real since 2016.

This year’s hottest trend in e-commerce is… personalization & customer centricity.

In 10 years, e-commerce will… be much quicker and more unique.

When I hire people, I care most about the candidate’s… motivation and team spirit.

An e-commerce business/venture that inspires me most is… any business that has proven to be successful.

An e-commerce (or related) website that I read most often is… Business Punk.

My favourite online shop is… any of our approx. 2,500 business partners.

I can’t imagine my work without… my smartphone. That’s why it’s insured.

To motivate myself, I… have a hobby like kitesurfing that gives me balance.

The advice I would give to my younger self is… never stop playing.


Robin Von HeinFollow Robin von Hein @:

LinkedIn: robin-von-hein-4151965a

Crunchbase: robin-von-hein

XING: Robin_vonHein



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