Any online store owner knows very well the frustration of investing a great deal of time and money into marketing campaigns, optimization and design for attracting new customers, but in the end only managing to get only a small portion of buying customers. That‘s why many online retailers like yourself are searching for a way to reduce the rate of cart abandonment and to increase the profitability of their marketing efforts.
That’s where Retargeting comes into play. Retargeting is a piece of software designed from the ground up for the eCommerce market. It helps online stores recover some of their revenue with personalized communication and automations. It uses a small piece of javascript code placed directly on your online store website, making it very easy to track each action of your online visitors.
The implementation process takes less than 3 minutes due to a large number of plugins already developed for many of the most popular eCommerce platforms out there. To enumerate just a few: Magento, Shopify, Prestashop, Open Cart, Cs.cart.
Below I will present you the example of Yellow Store.
Yellowstore is a dedicated photography and technology store which focuses heavily on Nikon products. The primary target for this store is photography enthusiasts that use Nikon gear and which focus on high quality products and state of the art photography technology.
This store has started working with Retargeting almost 2 years ago and since then, they have experienced incredible results.
Before using Retargeting, Yellowstore had an average clickthrough rate of 3.64% for their email communications. After implementing retargeting and using the personalized email communication integrated in the platform, they have noticed an increase in performance of almost 22%.
The same can be said of the conversion rate from email. Before using Retargeting, the average conversion rate for this store was around 2.5%. After automatizing the email sending, and personalizing the message for some of the key actions tracked directly on the website, they have noticed a 12.5% increase in the number of conversions from email.
All these stats may seem impressive for now, but I think that this next stat will definitely blow the others out of the water. Retargeting has helped Yellowstore recover over 15% of the total number of lost carts. This means that almost 1 in 5 orders were recovered with the help of Retargeting and all that lost revenue was returned to the business.
You may ask what do I need to do to get Retargeting for my online store?
The answer is very simple. Go to retargeting.biz and sign up for a free 14 day free trial. We already have 12+ plugin developed for eCommerce platforms to make the implementation process as easy as possible. And the best part is that if you want to continue your Retargeting journey you will only need to pay only a small commission only for the sales generated/recovered by Retargeting. The commission tiers start at 3.5% and go as low as 1%.
So what are you waiting for? Start your Retargeting journey for free, today!
Author: Andrei Neagu, Retargeting.biz
