Key Takeaways & Statistics about Amazon E-commerce [Digital Commerce 360 Data]

Key Takeaways & Statistics about Amazon E-commerce

Have you ever wondered about the sheer scale of Amazon’s influence on the global e-commerce landscape? 

Since its inception, Amazon has transformed into a behemoth that dominates online retail. But what makes Amazon so universally embraced by consumers worldwide, and how does it maintain its leading position in the e-commerce sector? 

Let’s explore the key takeaways and fascinating statistics from Digital Commerce 360 that underscore Amazon’s pivotal role in shaping digital commerce.

Amazon: The E-commerce Titan

Amazon started its journey in the mid-90s and quickly evolved from a simple online bookstore to an expansive e-commerce platform that sells virtually anything you can imagine. Today, it stands as a symbol of internet retail, innovation, and customer service excellence.

However, Amazon isn’t just another online retailer – it’s a platform that has redefined the rules of digital commerce. With its vast product range, user-friendly interface, and groundbreaking fulfillment network, it has set new standards for what consumers expect from online shopping experiences.

The secret behind Amazon’s popularity isn’t much of a secret at all. It boils down to convenience, variety, competitive pricing, and a relentless focus on customer satisfaction. Features like Prime membership, one-day delivery, and easy returns have cemented Amazon’s place in the hearts of shoppers.

Amazon by the Numbers: A Statistical Overview takes first place in the Top 1000 with more than $400 billion in e-commerce sales annually. And there are good reasons for that. Take a look at these statistics and see why Amazon is the leader.

Amazon’s Yearly Revenue by Channel

The chart spans six years, from 2018 to 2023, and shows Amazon’s revenue growth over time. The channels include the online store, physical store, third-party (3P) seller fees, advertising services, subscription services, and others.

Source: Digital Commerce 360

In 2018, the total Amazon revenue was $232.9 billion, with the online stores and 3P seller fees being the largest contributors. Each subsequent year shows an increase, with, for example, 2019 at $280.5 billion. There’s a substantial jump to $386.1 billion in revenue in 2020. The revenue for 2023 is the highest at $574.8 billion. 

Each year, the online store remains the predominant revenue source, with growth across all channels and reflects Amazon’s expanding business.

While understanding the dynamics of Amazon’s growth and reach is crucial, mastering Amazon listing optimization becomes a pivotal skill for sellers aiming to thrive on this platform. By focusing on detailed product descriptions, strategic keyword inclusion, and ensuring your pricing is competitive, sellers can significantly improve their visibility and appeal on Amazon. Traffic Monthly Data

Monthly traffic data for has an average of 2.48 billion total visits each month, along with 470.2 million average monthly unique visitors.

Source: Digital Commerce 360

These numbers are indeed substantial and reflect Amazon’s vast reach and popularity among consumers. An average of nearly 2.5 billion visits each month indicates a high level of engagement and frequent repeat visits, which suggests that customers not only visit Amazon but return regularly. Having above 470 million unique visitors each month also demonstrates the platform’s massive and diverse user base.

The sheer volume of these figures illustrates how ingrained Amazon has become in people’s shopping habits and how the platform has successfully captured the attention of a global audience. Shopper Demographics

Here we have a demographic breakdown of shoppers on, which highlights the gender and age distribution of its users. The data shows that 59.4% of Amazon shoppers are male, while 40.6% are female. 

In terms of age groups, the largest segment of Amazon shoppers is those aged 25 to 34, making up 28.9%. This is followed by the 18 to 24 age group at 23.0%, and the 35 to 44 age group at 18.9%. 

Source: Digital Commerce 360

The information suggests that Amazon has a broad appeal across different age groups, with a particularly strong presence in the younger to middle-aged demographics. It’s interesting to note the higher proportion of male shoppers, which could reflect certain purchasing trends or preferences on the platform. The data indicates that Amazon is a go-to shopping destination for a diverse range of ages, likely due to its wide product selection, convenience, and user-friendly experience. This diversity underscores Amazon’s reach and its role as a key player in the e-commerce sector.

Amazon’s Total Ecommerce Sales by Year

Amazon’s total e-commerce sales in 2018 were $179.9 billion. The following year, 2019, saw a rise to $214.2 billion, a 19.1% increase from the previous year.

The year 2020 marked a significant surge, with sales jumping to $303.0 billion, a whopping 41.5% boost, likely influenced by the global pandemic’s impact on online shopping behavior. Growth moderated in 2021, with sales at $357.2 billion and represented a 17.9% gain.

In 2022, the growth rate continued to slow to 4.4%, reaching $372.9 billion. However, 2023 witnessed a rebound in growth to 10.5%, with sales climbing to $412.1 billion. 

Source: Digital Commerce 360

The data demonstrates Amazon’s powerful trajectory in the e-commerce space. We can see that Amazon shows not only its ability to generate more revenue year over year but also its resilience and adaptability in a dynamic market.


So that’s it! Now you know Amazon’s statistics which narrate a story of relentless pursuit of excellence and a glimpse into the future of retail. It’s story is far from over, and as it continues to evolve, so too will the landscape of e-commerce. 

Whether you’re a consumer, a business owner, or an e-commerce enthusiast, you should try to understand Amazon’s impact on digital commerce – and utilize it. After all, Amazon offers you a robust platform so you can start selling/buying online.