In one of the recent episodes of the EGN Podcast, our host Efe von Thenen interviewed Inga Bohn, Head of Brand and Customer Centricity at Amorelie, a leading brand in the sex toys market. Inga shared with us her insights on how Amorelie has revolutionized the industry by breaking taboos and making conversations about sex a normal part of everyday life. Interested? We believe you are! Keep reading below.
In the interview Inga Bohn highlighted the unique challenges and opportunities within the sex toys market, noting the many “unknown unknowns” that customers face. She explained that many people are unaware of the variety and benefits of sex toys until they explore Amorelie’s offerings. This realization often leads to a more open and satisfying exploration of their sexuality.
The brave transformation
Throughout the episode, our guest recounted her journey from a strategy consultant to her current role at Amorelie. She also reflected on the company’s transformation, from a brand that carefully tiptoed around the topic of sex to one that boldly embraces it. This shift included a complete rebranding, moving away from a focus on relationships to openly discussing sex and promoting “sexually fulfilled humans everywhere.” This repositioning aimed to create a more inclusive and confident brand image, appealing to a broader audience.
Censorship troubles
During the talk we also discussed the challenges of censorship in the media landscape, particularly on social media and other advertising platforms. Despite these obstacles, Amorelie remains committed to providing educational content that helps people understand and embrace their sexual desires. The company’s innovative approaches, such as the annual sex report and partnerships with other brands, further cement its position as a conversation starter in society.
Looking ahead, Inga Bohn revealed some exciting projects, including the preparation for the Advent calendar season and a new brand campaign that aims to blend education with humor. She also offered valuable advice for smaller e-commerce brands, stressing the importance of staying connected with customers, aligning with their lifestyles, and maintaining agility and creativity in a rapidly changing market.
Watch this engaging episode to learn more about how Amorelie is shaping the future of the sex toys market and breaking down barriers:
Can’t watch? No problem. It is also available on Spotify and Apple Podcast.
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