Speakers from Microsoft, Meta, TikTok, Geopost will be part of Balkan Ecommerce Summit 2024 in Arena Sofia in April

Less than 5 weeks remain until the Balkan Ecommerce Summit, and almost all details of the region’s largest event dedicated to e-commerce and digital marketing have been revealed. Over two exciting days (April 4th and 5th), participants will have the unique opportunity to:

– Learn the latest insights and intricacies from international speakers in the field of e-commerce and digital marketing.

– Meet face-to-face with leading experts, entrepreneurs, and innovators from across the Balkan Peninsula.

– Establish lasting partnerships with representatives from over 15 countries in the region and beyond.

– Experience an exciting party after the first day and continue to draw inspiration for business in neighboring markets through discussions on the next day.

Nikola Ilchev, the chief organizer of the Balkan Ecommerce Summit and an experienced e-commerce expert, promises an unforgettable experience that will unite guests in their pursuit of development and success in online business in their own country and beyond.

The event program is filled with panel discussions, presentations, and additional smaller events. Dozens of companies will be presented in a vast expo zone, covering a wide range of topics—from the latest trends in e-commerce and digital marketing to artificial intelligence, logistics, payments, market data, and practical advice from experts who apply them every day.

Speakers from Microsoft, Meta, TikTok, Pazaruvaj!, Geopost, and at least 25 more will take the stage at the Balkan Ecommerce Summit, personally sharing insights on how to succeed in online business on a global scale.

Microsoft’s Daniel Trost is a seasoned digital industry professional with 20 years of experience. For the past seven years, Daniel Trost has successfully grown the Microsoft Advertising Channel Partner business at D-A-CH. During the Balkan eCommerce Summit he will speak on:

“The unleashed power of Microsoft Advertising Full stack”

Adam Nowakowski helps businesses leverage Meta’s marketing solutions and discover new creative opportunities. Adam Nowakowski believes that a good advertising message should apply to mobile as well as other media and should follow timeless principles established by the biggest names in advertising. His theme at the Balkan eCommerce Summit is:

“The Role of AI for Cross-Border Sales” 

Sebastian Szmigielski is responsible for building and developing relationships with key e-commerce customers in the Central Europe region. Previously, he worked at Facebook for 11 years with e-commerce customers. He is currently developing his career at Tik Tok. Sebastian will answer the question:

“How GenZ Will Shape eCommerce”

Carmen Cureu is Market Research Director at Geopost and is responsible for market and consumer research globally. She has a strong background in market research, having previously worked for international market research leaders GfK and Millward Brown for over 10 years, specialising in international brand, communications and consumer experience research.  From the stage of the Balkan eCommerce Summit she will reveal:

“Why is eCommerce More Dynamic in The Balkans Than in The Rest of Europe?”

András Szták is the CEO of Árukereső.hu, and With 17 years of experience, he has considerable knowledge of the entire Hungarian and regional ecommerce sector. His previous experience includes working for eMAG Hungary, where he was Commercial Director for 8 years. He will be presenting on the topic during the Balkan eCommerce Summit:

“Decoding Online Consumer Behavior.”

Balkan eCommerce Summit is not just an event, but a platform to exchange ideas, create new connections and build strong partnerships in the eCommerce industry. Participants will leave with new knowledge, skills and visions that will help grow their businesses in the digital age.

Now you too can be part of the future of e-commerce in the region!