Trends

Top 100 Online Stores in Germany

Top 100 Online Stores in Germany

Germany’s online shopping scene is prospering despite many economic and social difficulties. Millions of people are turning to the web for everything from clothing to electronics, travel, leisure, furniture, automotive, and more. But what are the leaders in the online market?

To help you navigate this dynamic online environment, we’ve compiled a list of the top 100 online stores in Germany. This curated selection covers a variety of industries, so there’s a lot going on here.

Interested? So find out more details below.

Basics about the German Market

Germany, as a leading force in the EU, has been facing some pretty significant challenges. For example, inflation spikes and the recent slide into recession.

Germany found itself in a bit of a tough spot, with inflation peaking at a staggering 11.6% in October 2022. By March 2023, it simmered down to 7.76%, but that’s still above what most of Western Europe was dealing with. A lot of this financial pressure came from Germany’s heavy reliance on Russian oil and gas, which really backed them into a corner when Europe began cutting down on fossil fuels after Russia’s invasion of Ukraine. What also has contributed to this state? High levels of debt due to public spending during the COVID-19 pandemic. But the good news is that the situation with inflation has improved considerably. Its state in Germany as of April 2024 was 2.4%.

Then, there was the recession issue. The German economy saw back-to-back quarters of shrinking GDP by the end of 2022 and the start of 2023. Currently, things are still not very positive in this field. Contrary to expectations, at the start of 2024, there is no discernible economic recovery yet.

Moreover, Germany’s population is declining. As of 14 May 2024, Germany had a population of 83,252,474. This represents a 0.5% decline from 2023.

Source: Macrotrends

Now, despite these economic tremors, Germans are still keen on online shopping. As of January 2024, there were 77.70 million Internet users in Germany. The Internet penetration rate in this country was as high as 93.3% of the total population at the beginning of 2024. Moreover, the number of Internet users in Germany increased by 165,000 (+0.2 percent) between January 2023 and January 2024. 

Invariably, smartphones and laptops are the most popular devices for online shopping in Germany. And what are customers buying? A lot of consumer electronics and fashion clothing.

Source: Europe ecommerce region report, RetailX 2023

Interestingly, German online shoppers like technological novelties and innovations and can’t wait to try them out. In Q2 2023, different groups of German consumers identified which technologies they were looking forward to. Among them are personalized product recommendations (preferred by 45% of Gen Z representatives) or frictionless payments (chosen by 57% of millennials).

Source: Statista

So, all in all, while there are economic challenges, the push towards ecommerce are bright spot for Germany. Online consumers are adapting, shifting, and aiming to come out stronger on the other side.

The Best 10 Online Stores in Germany

AfterShip has compiled a list of “Top 100 Online Stores in Germany 2024.” Here are the top ten:

Source: AfterShip

With a whopping revenue €3001 – €5000 billion, Amazon.de is the giant in the room. It offers everything from books and electronics to groceries and fashion items. Its massive selection, combined with prime delivery services, makes it a favorite among German shoppers. The second place here belongs to ChefKoch.de. Specializing in all things culinary, ChefKoch.de is not just a place to buy kitchenware but also a popular platform for recipes and cooking tips. The next on the list is Musikhaus Thomann. It deals in musical instruments and sound equipment, and appeals to both professional musicians and hobbyists.

There is also Lidl.de. As the online arm of the well-known supermarket chain, Lidl.de brings grocery shopping to clients’ fingertips. Its revenue also ranges from €1B to €10B, and reflects its popularity for convenient shopping from home. What about Online Shoppen Boohoo? This platform generates between €21M and €30M, caters to varied consumer needs, and offers a range of products from clothes to accessories and more. Tennis – specializing in tennis equipment, is also on the list. This site is a hotspot for both amateur and professional tennis players. It supports all your tennis needs, from racquets to apparel. We also have Zalando: a major player in fashion e-commerce. It boasts a revenue of €1B to €10B. It offers a wide array of clothing, shoes, accessories, and appeals to diverse fashion tastes across Germany.

Known for durable and stylish workwear, the Carhartt WIP Store draws in revenue of €501M to €1B. It’s the go-to for high-quality, rugged apparel that serves both function and fashion. With a focus on luxury watches, Chrono24 facilitates the buying, selling, and discussion of high-end timepieces. Its revenue underscores its status as a premier destination for watch enthusiasts. The top ten is closed by Mytheresa.com. This high-end fashion retailer offers luxury clothing and accessories, with revenue between €501M and €1B. It’s known for curating top designer brands and exclusive items that appeal to the fashion-conscious elite.

Did you know? 

Zalando is trying out a new chat assistant powered by ChatGPT to help clients find clothes. They can ask it questions in their own words, like “what to wear to a wedding in Santorini?” and it will suggest outfits based on the weather and event.

Top Online Stores in Germany: The List

Below is the list of top online stores in Germany, based on information provided by AfterShip on 2024 May 13.

ShopPlatformIndustry/Category
1amazon.deCustom CartRetail
2chefkoch.deCustom CartFood
3thomann.deCustom CartMusic
4lidl.deCustom CartGrocery
5de.boohoo.comSalesforce Commerce CloudFashion
6tennis-point.comCustom CartIndividual Sports/Sporting Goods
7zalando.deCustom CartFootwear
8carhartt-wip.comShopifyFashion
9chrono24.comCustom CartClothing Accessories
10mytheresa.comMagentoFashion
11elgato.comShopifyElectronics
12getyourguide.comCustom CartTravel
13bauhaus.infoCustom CartHome Improvement
14zwilling.comSalesforce Commerce CloudKitchen & Dining
15aboutyou.deCustom CartFashion
16interrail.euCustom CartBus & Rail
17thomassabo.comSalesforce Commerce CloudClothing Accessories
18douglas.deCustom CartFace & Body Care
19chrono24.co.ukCustom CartClothing Accessories
20deuter.comCustom CartSporting Goods
21volkswagen.deCustom CartAutomotive
22ortlieb.comMagentoBags & Luggage
23hugoboss.comSalesforce Commerce CloudMen’s Clothing
24breuninger.comCustom CartFashion
25netto-online.deIntershopGrocery
26stabilo.comShopwareOffice Supplies
27ticketmaster.deCustom CartEntertainment
28eplans.comCustom CartConstruction & Maintenance/Visual Art & Design
29asphaltgold.comShopifyFootwear
30otto.deCustom CartRetail
31hornbach.deCustom CartHome Improvement
32rimowa.comSalesforce Commerce CloudLuxury Goods
33volkswagen-newsroom.comCustom CartAutomotive
34www.volkswagen-group.comCustom CartAutomotive
35maskworld.comCustom CartCostumes
36mpb.comCustom CartElectronics
37bijou-brigitte.comShopwareClothing Accessories
38paperlike.comShopifyElectronics
39audi.deCustom CartAutomotive
40mieleusa.comSAP Commerce CloudHome Appliances
41nuerburgring.deMagentoEntertainment
42bequiet.comCustom CartElectronics
43grin.comWooCommerceMarketing
44horror-shop.comShop.comCostumes
45liebherr.comCustom CartAppliances
46thunderbike.comCustom CartMotor Vehicles/Parts & Services
47de.myprotein.comTHG IngenuityHealth & Fitness
48www.wago.comCustom CartElectrical Supplies
49therme-erding.deCustom CartLeisure
50bauerfeind.comSAP Commerce CloudHealth Conditions/Medical Devices & Equipment
51vogue.deCustom CartFashion
52congstar.deCustom CartTelecommunication
53decathlon.deCustom CartAthletic Apparel/Footwear/Sporting Goods
54hometogo.deCustom CartHotels & Accommodations
55essence.euCustom CartCosmetics
56misterspex.deCustom CartEyewear
57werder.deCustom CartSports Team Merchandise
58bemytravelmuse.comWooCommerceTravel
59womanizer.comMagentoAdult Products
60takko.comSalesforce Commerce CloudFashion
61www.mycarly.comMagentoAutomotive
62closed.comCustom CartFashion
63diesel.comSalesforce Commerce CloudFashion
64snipes.comSalesforce Commerce CloudFashion
65zooplus.deCustom CartPet Food & Supplies
66flyeralarm.comCustom CartPrinting
67eppendorf.comSAP Commerce CloudScientific Equipment
68armedangels.comCustom CartFashion
69blume2000.deCustom CartFlowers
70fahrrad-xxl.deCustom CartIndividual Sports/Sporting Goods
71canyon.comSalesforce Commerce CloudIndividual Sports/Sporting Goods
72marc-cain.comCustom CartWomen’s Clothing
73mouser.comCustom CartElectronics & Electrical
74sartorius.comCustom CartPharmaceuticals & Biotech
75northsails.comShopifyBoats & Watercraft
76cewe.deCustom CartPhoto Printing
77wildling.shoesShopifyFootwear
78rossmann.deCustom CartPharmacy
79brabus.comCustom CartAutomotive
80gamescom.globalCustom CartEntertainment
81westwing.deCustom CartHome Decor
82hamburg-tourism.deCustom CartHotels & Accommodations
83purelei.comShopifyClothing Accessories
84taschen.comShopifyBooks
85swp.deCustom CartNews
86liqui-moly.comMagentoParts & Services
87intersport.deCustom CartAthletic Apparel
88bike-discount.deShopwareIndividual Sports/Sporting Goods
89overkillshop.comCustom CartFootwear/Athletic Apparel
90www.bike24.comCustom CartIndividual Sports/Sporting Goods
91falke.comCustom CartFashion
92zugspitze.deCustom CartLeisure
93docmorris.deCustom CartPharmacy
94ortovox.comCustom CartAthletic Apparel/Sporting Goods
95parfumdreams.deCustom CartFace & Body Care
96toom.deMagentoHome Improvement
97alcasthq.comMagentoGames
98arctic.deShopwareElectronics
99niche-beauty.comCustom CartFace & Body Care
100www.heise.deCustom CartTechnology News

Last Words

This is the end of our list of the Top 100 Online Stores in Germany! If you’re a curious shopper looking for new shopping destinations, a businessman who wants to learn about the German online market, or an online store owner who wants to stand out from the competition, you may find this list useful and informative. 

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