When looking at e-commerce success factors, for many, SEO, advertising, and UX are the first things that come to mind. However, it’s logistics and fulfilment that are playing an increasingly crucial role for etailers, enabling them to surpass the competition and ensure long-term growth. Nabil Malouli, VP of Global e-commerce at DHL, agrees, “It’s becoming clearer how logistics gives companies a competitive edge, which wasn’t the case previously. A successful delivery experience leaves customers satisfied, which in turn can lead to lifetime customer retention and loyalty”. So, whether you’re just launching or you want to improve the quality of existing logistics…
