Businesses are no longer confined by borders and can build a worldwide customer base. It makes sense; with the right product, cross-border selling can be an innovative and low-cost way to expand. It’s a massive opportunity for retailers, with the cross-border e-commerce market expected to reach a value of $2.25 trillion by 2026. Becoming an international retailer is easier than ever before, and while this has paid dividends for many, it has also brought challenges. Most notably, the difficulty in capturing quality international data. Poor quality customer data is an issue that can have severe repercussions on significant components of a…
