Think global, act local: The key to international expansion
Businesses are no longer confined by borders and can build a worldwide customer base. It makes sense; with the right product, cross-border selling can be an…
7 Successful eCommerce Marketing Strategies to Drive Sales
A running business that is trying to grow and raise its profits is concerned about one thing: not being able to boost its sales. Entrepreneurs…
5 Ecommerce packaging trends to watch out for in 2023
The ecommerce industry is booming. Retail ecommerce sales in 2021, generated about 5.2 trillion U.S. dollars worldwide, according to research by Statista. Experts predict that…
Top insights about the Metaverse: CX Predictions for 2023 [Acxiom report]
Marketing is more complicated than ever before, and technology is evolving at a rapid pace. But still, the best brands understand their customers and how…
The E-commerce Germany Awards enters its final stage!
In order to be noticed by the audience, over 350 companies competed in 12 categories. We’ve had over 22000 public votes, which is another record!…
What’s possible in e-commerce with AR technology right now and in the future?
We’ve all seen the potential of augmented reality (AR) technology in e-commerce. Whether it’s Facebook’s AR filters or Ikea’s Place app, there are endless possibilities…
Here’s How Meta (and Not Only) Embraces Social eCommerce Performance
Social commerce is not a buzzword any longer. Brands are trying to make the most of it and if they do not invest in it…
Thriving in the German Ecommerce Market: Opportunities and Challenges
The German ecommerce market is a thriving landscape that offers a wealth of opportunities for businesses looking to expand their online presence. However, to truly…
Key Takeaways about Technology and Media [Activate Technology and Media Outlook 2023 report]
Over the past few years – especially in the last year – we have encountered many news stories and promises of technology making life easier.…
The Metaverse is still relatively unknown
When it comes to the future of social commerce, the metaverse is hard to avoid. After all, there could be a sales channel here in…
Shoppable Videos: Is social media a bigger obstacle?
Shoppable videos have become an important tool in the marketing mix, as a successful campaign immediately increases sales. However, not everyone is sure whether offers…
Social commerce: how a lack of trust is holding back success
According to all forecasts, social commerce turnover will multiply by 2025, even if the figures are sometimes $1.2 trillion (Accenture) and sometimes $2.2 trillion (Statista).…