Author: Kinga Edwards

Shopping is one of the essential activities in our everyday life. They are shaped by the progress of civilization, which, consequently, influences consumer purchasing trends. As a result, an increasing amount of research is being conducted about them. In recent years, buyers have increasingly focused on product quality. It has become the primary determinant of the choice of goods. Individualism also goes hand in hand with quality. It’s about the…

2020 was a year of change. Customers lost their jobs overnight and had to cut back temporarily, while others explored new ecommerce brands they had not previously considered. As a result, merchants were able to meet their customers where they were, providing them with the options they were looking for. In addition, leading merchants became known for their flexibility in the shopping experience, whether it’s the ability to pause a…

Businesses are still dealing with severe disruptions in the market and challenges brought on by the 2020s. As a critical part of their growth strategy, many brands place a great deal of emphasis on ecommerce technology. By introducing new products and services to replace lost revenue, the right ecommerce platform allows them to adapt to changing markets quickly.  Ecommerce technology also allows companies to expand their sales channels. For example,…

Growth in ecommerce is challenging brands, as well as ecommerce innovation and competition. As a result, websites continue to enhance and rework their customer experience to stand out from the competition. As a result, customers have higher expectations of the ecommerce experience.  This simultaneous growth of challenge and opportunity begs the question: how do you stay ahead of the competition? Keep reading as we will show you some insights about…

The time to be in e-commerce has never been better. At a time of unprecedented global disruption by COVID-19, e-commerce has not only sustained sales for retailers but has also become a lifeline for many consumers, providing a way to access groceries and everyday essentials. As a result, e-commerce adoption has reached the much-anticipated tipping point. Consumers who had previously resisted online shopping have been won over by its simplicity…

From its humble beginnings in a Seattle garage to becoming a global e-commerce behemoth, Amazon has transformed into a prime destination for a vast range of products. This guide explores how Amazon operates in Germany, offering insights for e-commerce businesses aiming to replicate its success.

There have never been as many opportunities in the ecommerce space, nor has there been as much competition. Plummeting ad spending returns pushes brands to prioritize customer lifetime value and promote brand loyalty. Additionally, the massive changes that 2020 brought to the retail industry are here to stay. And now that parts of the world are opening up, and consumers are craving opportunities to shop in person, they expect the…

E-commerce had played an extraordinary role in society unlike ever before, providing consumers with safe access to goods when people’s health was severely restricted. As a result, sales have increased significantly, but tourism and events have suffered due to the lockdown. With a turnover growth rate of 10%, e-commerce in Europe still grew significantly, but with a slight decrease from last year’s 14%. Nevertheless, forecasts indicate that growth will continue…

To say that the marketplace has grown last year is like saying nothing. Companies want their products to be available in as many places as possible. Hence, we see further sales development. In addition, the pandemic caused those who had not previously bought online to move to the Internet. As a result, users are increasingly demanding, and it is the role of store owners to understand what barriers and difficulties…

COVID-19 accelerated every industry as people quickly adapted to meet health and safety requirements. Consumers already embracing e-commerce jumped onto the internet in greater numbers, purchasing groceries s online. Also, changes in the way we work, shop, and live have become ingrained. Many months after, we see the future of consumer markets more clearly. This article will highlight 5 significant trends and outline a strategy for overcoming them. The world…