Author: Kinga Edwards

Within the vast landscape of ecommerce, push notifications function as gentle nudges towards engagement. They’re bite-sized messages popping up on user’s devices, serving as an efficient communication channel between online retailers and customers. Their role in ecommerce lies primarily in engaging customers, boosting sales, and enhancing overall user experience. The Value Proposition of Push Notifications in Ecommerce Driving Customer Engagement The first step towards conversion is grabbing your customer’s attention.…

Culture and technology fundamentally alter how people live, work, and play – and, most importantly for CPG brands, how we satisfy basic and aspirational needs.  So what will the future of the CPG industry look like, and what does it mean for CPG companies? We’ll talk about that in a moment. And if you would like to read the whole report from Accenture, click here. New Era of Innovation Consumer…

Have you ever wanted to be part of a special mission, whose sole purpose is to recognize the very best in e-commerce? Now’s your chance! The E-commerce Germany Awards 2023 are now open for voting and we can’t wait to hear from you. With our easy-to-understand guide, you’ll be able to swiftly find out about this special event and get up to speed sufficiently for casting that oh so important…

After the rush of year-end business, online retailers are gearing up their business for the best possible sustained high sales in the new year. Find out from UX expert Johannes Altmann and ePages, a leading European manufacturer of commerce platforms in the cloud and exhibitor at the E-Commerce Berlin Expo (EBE), which content in the online store has an impact on sales and why “simple” sells better. The home page…

The world’s major corporations are increasingly relying on Spryker’s solutions to implement innovative business models. For example, the company is working with the US offshoot of Aldi to implement a new online grocery shopping experience – including delivery and curbside pickup. GFM Nachrichten, in collaboration with the E-Commerce Berlin Expo (EBE), spoke with Spryker CEO Alexander Graf about the reason for its continued success and his view of the current…

If you want to be active on the one online marketplace in Poland, you can’t get past Allegro – the local offering is too dominant. In an interview, Emilia Gregorczyk, Business Development Partner at Allegro International Sellers, exhibitor at E-Commerce Berlin Expo, explains how to overcome entry hurdles, what distinguishes a good local and international marketplace strategy, and who stands out in her views. What potential do marketplaces hold for…

We live in the marketing clutter era: every day we receive several thousand advertising messages. Ad fatigue is a condition that arises when an Internet user is tired of seeing too many ads. It causes resistance for commercials and moreover can induce negative sentiment towards a brand. Because of this marketers can witness the reduction of ROI (Return of Investment). Ad avoiders generation The numbers speak for themselves: 64% of…

As eCommerce continues to grow, the construction materials industry has also seen more and more opportunities for success in online sales. In fact, there are plenty of reasons why construction material eCommerce can proliferate. In this post, we’ll highlight some of those reasons as well as provide tips on how you can succeed in selling your products online. Skilled labor shortage The skilled labor shortage is a problem that the…

German consumers now expect companies to act sustainably. The issue is just as important or even more important to them than it was a year ago. The E-Commerce Berlin Expo (EBE) and GFM News therefore took a closer look at where consumers now set their priorities and how SAP can help achieve sustainability goals. According to the Global Sustainability Study 2022 by global strategy consultants Simon Kucher & Partners, German…

For many e-commerce companies, it would be an immense success if their own sales doubled within a year. In the case of one client of the performance marketing agency Adstronauts, however, it actually grew by 2,543 percent during this period. How this was achieved through the right use of meta platforms as well as other marketing measures is explained by Adstronauts managing director Jana A. Micus, who applied for a…

Processes are the invisible, often ignored algorithms that determine the functioning of an organization. In the right hands, they can be a pathway to growth and scale. So it’s good to understand what their importance is. Today we’ll talk about the state of process automation in 2022. And if you’d like, you can read the entire report on the topic from Camunda. In the meantime, we invite you to read…