Author: Editorial Team

(Source: covergenius.com) Consumer sentiment in Germany is set to rise with the general public expecting wages and salaries to grow this year. With that cautiously optimistic outlook, the willingness of consumers to begin buying will start to grow across e-commerce, retail, and consumer packaged goods. For example, revenue from the e-commerce market in Germany is projected to grow more than 11% to reach EU€106.5bn (US$116.80bn) in 2024. Yet, consumers are still…

Filling your e-commerce store with high-quality product information can be time-consuming, especially if you have an extensive product portfolio – and even more so if you want to stand out in the international market.  The fact is that having a good understanding provides security. This also applies online – and to language. Many people do not feel fully comfortable using English, although they can understand it. And when it comes…

The European e-commerce market is in a dynamic expansion phase, with forecasts showing a substantial increase from $599.39 billion in 2023 to a significant value of $880.70 billion by 2028. This trend represents a Compound Annual Growth Rate (CAGR) of 8% for the forecast period 2023-2028. This growth is fueled by the ever-increasing spread of the Internet, with 91% of people between 16 and 74 years in the European Union…

Perspective is a leading developer of e-commerce solutions on the Magento platform and is actively implementing innovations in its projects. This year, the company took part in iForum, the major IT event of Ukraine and Eastern Europe, where CEO Artur Potulny presented the use of ChatGPT artificial intelligence in e-commerce. It’s worth noting that the artificial intelligence landscape is currently undergoing a remarkable surge, characterized by the constant emergence of…

(Image courtesy of ©Westend61/Getty Images) Electronics retailer turns sourcing platform: over the past years, Conrad Electronic have been shifting their focus towards e-commerce and business customers, using an online marketplace as a launchpad. In this guest column, Rado Svec, the vice president of the Conrad Sourcing Platform, looks back at what got everything started, what has been learned so far, and why, these days, just selling products doesn’t cut it…

Source: reybex Cloud ERP There are many challenges associated with the evolution from B2B to B2C and e-commerce. Companies need new solutions to meet the increasing requirements. A SaaS ERP solution plays a decisive role in overcoming the various challenges of B2B in B2C. Companies are confronted with the following requirements during the transformation: 1. Changes in customer expectations 2. Greater complexity of multi-channel sales 3. Technological complexity 4. Data…

Welcome to the world of Amazon Marketing Cloud (AMC), an invaluable tool designed to enhance your journey on the Amazon platform. The Amazon Marketing Cloud (AMC) is a secure, privacy-friendly, dedicated cloud-based measurement and analytics solution. Enables holistic overview of campaign performance  Built on Amazon Web Services (AWS), AMC’s flexible environment provides advertisers like you with the ability to generate customized reports on event-level data, across multiple data sets. This…

The competition among online retailers is enormous. In addition to giants like Amazon and others, more and more small and medium-sized players are entering the market, eager to convince. Online commerce grows by around 44 percent per year – compared to just 5.7 percent annual growth for brick-and-mortar retail*. Those who do not offer their customers a top-notch buying experience on the internet have no chance in the contested market!…

(Source: Unsplash) Polish consumers, much like people worldwide, have wholeheartedly embraced e-commerce and its possibilities, such as access to products and services from all over the globe. However, with inflation prompting them to examine every grosz spent carefully, consumers are now concentrating on making well-informed purchase choices and buying only what they genuinely require. How can foreign entrepreneurs enter this market and succeed in such a challenging environment? In recent…

Short description: This article explores the transformative impact of Chatbots and Virtual  Shopping Assistants on customer support, providing a comprehensive insight into Generative  AI in e-commerce. It covers a detailed market overview, technology implementation,  benefits, challenges, and future outlooks. Introduction   Chatbots and Virtual Shopping Assistants have undergone a remarkable transformation and are now valuable helpers in customer support and e-commerce in general. Moving beyond traditional automated solutions, they have evolved…