Author: Editorial Team

What if I told you there is a channel you haven’t taped it yet,  that it will be your highest performing yet. While everyone’s talking about the latest digital marketing trends, some are tapping into the simple yet powerful world of SMS marketing. Don’t overlook SMS marketing as it is becoming one of the most profitable sales channels. SMS marketing is a direct and personal channel of communication between the…

(Source: Shutterstock) In today’s technology-driven market, finding the right developers is crucial for businesses that rely on technological capabilities. While the market offers a vast pool of IT specialists with diverse skills, experience, and work cultures, the abundance of resources makes the selection process even more complex and demanding. To successfully find developers for your project, you need to clearly define your expectations and business needs. Ultimately, your project’s success…

Serhii Symonov, CEO of Nova Post in Germany, shared what perspectives the company foresees in the German market, what competitive advantages it intends to use to win the favor of private and business clients, and what scaling plans it has for the coming year. Why did Nova Post enter the German market? Why is it interesting and what opportunities do you see for yourself here? The company entered the German…

In the intricate and ever-evolving realm of global logistics, a dynamic tapestry of trade routes weaves together businesses and consumers across the globe. As the pulse of commerce beats relentlessly, the performance of shipping carriers along major routes becomes a crucial focal point for businesses navigating the complexities of supply chain management. In this fast-paced environment, gaining insights into the dominance of top shipping carriers on key trade routes is…

The Digital Markets Act (DMA) heralds a new era for digital giants like Google, Amazon or Meta, setting the stage for significant changes in the digital advertising landscape. Primarily, it places advertisers in a challenging position as they are required to revise their consent management practices to align with the new regulations. The DMA aims to curtail the dominant market power of large digital corporations within the European Union, striving…

Greenwashing Under the EU’s Watchful Eye: New Directives Aim to Restore Faith in Eco-Advertising The EU is declaring war on greenwashing with two new directives. With some considerable consequences for environmental advertising claims. Advertising with popular slogans such as “climate neutral” based on CO2 compensation will be banned. Online retailers should follow developments in this area closely and constantly review their communication with environmental claims. Climate change and species extinction…

In the age of e-commerce, businesses are increasingly looking to expand beyond the conventional bounds of their market. Nowe Kolory company steps in as a response to these needs, giving German companies access to the dynamically developing markets of southern Europe. Entrepreneurs who choose this option gain a unique opportunity to expand their business into markets such as Romania, Hungary, Bulgaria, Greece and Cyprus. Advantages of cross-border commerce: Cross-border commerce…

90 percent of Europeans want to buy omnichannel, according to the eCommerce 2023 Survey Report1. This shows that shopping between channels, searching for information, receiving shipments or making returns should be done both online and offline. And it is a must-have. So what does omnichannel shopping look like in Europe? Shopping and e-shopping have undergone a huge transformation in Europe in recent years. Both have undoubtedly been influenced by the…

With an educative undertone and a clear aim to address the challenges and subsequent emerging opportunities that the current cross-border payments and e-commerce landscape has to offer, the Cross-Border Payments and Ecommerce Report 2023–2024 follows an intuitive structure that allows you to dive into specific trends and ways to solve the challenges faced when considering an international expansion. How can this report help you get ahead of the competition? From…