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Shopify currently holds 16.36% of the global e-commerce market share, generating $7.06 billion in revenue in 2023. The e-commerce platform boasts significant market shares in predominantly English-speaking countries as well as in Germany, a leading European e-commerce market. How significant? You will find out in our article based on Fabrikatör’s “The State of Shopify Report in the USA, the UK, Canada, Australia and Germany” which explores Shopify’s usage dynamics across major global eCommerce markets.
Shopify’s Strong Market Presence in Key Regions
According to a 2023 Statista report, Shopify leads the U.S. e-commerce market with a 28% share. Canada also displays a strong preference for Shopify, commanding a 30% market share. In the UK, it closely follows WooCommerce with a 21% share. Last but not least, in Germany, Shopify holds a 24% market share, competing with local platforms like Shopware.
“The State of Shopify Report in the USA, the UK, Canada, Australia and Germany” shows that among more than 2.4 Million active Shopify stores, 44% is located in the United States of America, with the biggest share in the Shopify ecosystem. The number of active stores is distributed quite evenly; UK with 7%, Canada with 5%, Australia with 5% and Germany with 3%.
What stands behind these numbers? Undoubtedly The Shopify App Store and its ecosystem of developers which play a vital role in addressing the complex needs of Shopify merchants. Over the past six years, the Shopify App Store has expanded fivefold, now offering over 10,000 apps. Moreover, in 2023, Shopify launched the Shopify Plus Certified App Program to cater specifically to the needs of Shopify Plus stores.
Varied App Preferences Across Markets
As “The State of Shopify Report in the USA, the UK, Canada, Australia and Germany” shows, app preferences vary between Shopify and Shopify Plus stores, and competition differs by country. According to the study, Klarna, a Swedish fintech company, leads the market in Germany, while in the U.S., it is still progressing toward becoming a top-installed app for both Shopify and Shopify Plus stores. Even though the competition is fierce in the U.S., Klarna confirmed that the U.S. and Germany represent the largest markets with the highest revenue potential in the U.S.
Email and SMS category is overly penetrated, and Shopify-backed Klaviyo dominates this crowded category, with their IPO last year, in all five countries, despite high installations of Shopify Inbox and Mailchimp’s market expansion app.
Gorgias, a customer support app designed for Shopify, is especially popular among Shopify Plus stores, whereas Zendesk sees slightly higher popularity in Germany.
The study shows that Australia is notable for its robust usage of site extensions and social media integrations, emphasizing the importance of localized and social content in customer engagement. Germany, on the other hand, shows a high adoption of GDPR-related site extensions, underscoring a strong commitment to compliance with local data protection laws.
As Shopify continues to expand its market share and drive impressive revenue growth globally, the platform presents vast opportunities for ecosystem partners. Despite the U.S. holding a significant portion of Shopify’s market, there is tremendous potential for partners to engage deeply with local communities and tailor solutions to regional needs. This approach not only allows for differentiation in a crowded market but also enables partners to capture unique niches that global strategies might overlook. With the continuous evolution of Shopify and the increasing demand for specialized applications, ecosystem partners positioned to capitalize on local market dynamics are set to propel forward the global e-commerce landscape.
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