Author: Editorial Team

Seeking to optimise the one physical touchpoint that e-commerce has with the consumer, more brands are attempting to replicate the high-end store experience for packaged products shipped to customers’ homes. When done well, packaging for e-commerce can have a hugely positive impact on the overall consumer brand experience, delivering many elements of the in-store experience, such as quality material and on-point messaging, right into the home. If executed poorly, however,…

Future-looking digital leaders are experimenting with ways of incorporating generative AI to enhance the commerce experience for shoppers. Retailers and CPGs face a tough reality today: Evolving customer demands Impending recession and inflation at a record high Increasing cost of goods and services across the entire supply chain Talent retention challenges The name of the game is creating operational efficiencies while still delivering best-in-class experiences. It’s no wonder then, that…

These days, almost any product can be ordered online. In addition to traditional shipping goods such as clothing or books, online retailers also mail goods that require special protection. To ensure that products such as glass bottles or electronic items reach their destination undamaged, a few things need to be taken into account regarding the packing. The risk of damaged shipments can be minimized with a suitable box, the right…

When you step into the dynamic landscape of payment methods in Central and Eastern Europe, you can’t help but be struck by the diversity and innovation at play.  It is an exciting time to be part of the CEE payment scene.  The region has become a hub for technological advancement, where new payment methods aren’t just emerging but flourishing. We’re talking about cutting-edge mobile wallets, real-time bank transfers, and… BLIK. …

Shopify is one of the most widely used content management systems (CMS) for online retail. The platform is quick and easy to use. SEO is always the same, regardless of the platform. Even if Shopify is not as easy to use in some respects as WordPress, for example, outstanding results can be achieved in terms of SEO & content. We want to focus on getting more sales with SEO. So,…

Articles on Amazon Advertising are a dime a dozen on the internet. Most articles usually focus on why sellers should place adverts on Amazon and how these are displayed. Some articles then go on to discuss the different campaign types – Sponsored Product Ads, Sponsored Brand Ads & Sponsored Display Ads, but very few articles go into more detail. One topic that receives no attention at all in Amazon PPC…

The rapid growth of e-commerce has ushered in a new era of convenience and accessibility for consumers worldwide. However, with this boom comes the challenge of efficiently managing the complex logistics involved in fulfilling online orders. This article explores the transformative impact of Warehouse Management Software (WMS) in revolutionizing e-commerce operations, addressing core functions, benefits, challenges, and emerging trends in warehouse management. Navigating in Digital Commerce: Challenges from cart to…

As the internet takes center stage in our lives, influencing purchasing patterns, the significance of impactful visuals cannot be overstated. The online realm, often serving as the initial point of contact with products, emphasizes the pivotal role of high-quality images. While traditional product photography has been a go-to for creating advertising content, the emergence of 3D visualization introduces a new dimension to the process. This article aims to dissect the…

The European e-commerce market has shown remarkable growth in recent years – a trend that is expected to continue in the near future. In 2022, 68% of EU  consumers between the ages of 16 and 74 purchased or ordered products or services online in the 12 months preceding the survey, a 1% increase from 2021.  With this in mind, let us delve deeper into the state of e-commerce and delivery…

The digital revolution in e-commerce is well underway. Particularly for Amazon sellers, Artificial Intelligence (AI) presents a multitude of opportunities to elevate their business. Why AI matters AI is set to handle most of the stuff sellers do on Amazon. It’s leveling the playing field between newbies and pros and making selling and advertising on Amazon much easier.  Why? The information gap between newcomers and experienced sellers is on the…