Expo and Awards
Introducing the E-commerce Germany Awards 2024 Finalists!
In a robust competition featuring over 350 companies competing across 12 categories, this year’s E-commerce Germany Awards has been marked by its diversity and intensity. With an impressive 22,000 public votes, the organizers have witnessed remarkable engagement from the audience. While every participant deserves recognition, only the top 10 companies from each category will advance to the next round. Here’s your chance to meet the list of the finalists. E-commerce…
Trends
6 Post-Purchase Strategies for Better Customer Retention
This article was first published here. Providing a positive post-purchase experience is critical if you want to make your customers happy – and return to buy more. Let’s look at how brands, retailers, and manufacturers can improve their post-purchase experience, with six practical tips for companies of all sizes and stages in the DACH region. Many companies have one central goal in e-commerce: acquiring new customers. But what do you…
Trends
How Do One-Page Checkouts Influence the Process of Online Shopping?
In recent years there has been a great development in shopping online rather than actually leaving the house on the hunt for your everyday necessities. Naturally so, since humanity is always a big fan of making life easy as can be, shopping online is just a given development as it doesn’t require leaving the house, standing anywhere in line, or having to deal with traffic – and all that in…
Trends
Mastering Logistics: Choosing the Ideal Fulfillment Partner
CBRE’s latest report, “E-Commerce in the Post-Pandemic Era” [1], provides valuable insights into the current dynamics of the e-commerce market in Europe. Germany, ranked as the second-largest e-commerce market in the region with an 18% share of total spending in euros, stands out prominently. While many Western European markets have either reverted to pre-pandemic e-commerce growth rates or are currently trailing behind, Germany continues its upward trajectory, surpassing its pre-pandemic…
Interviews
Navigating the Future of E-Commerce with Giles Longhurst: Insights from a Digital Marketing Pioneer
In the recent EGN Podcast, Giles Longhurst from Connexity discusses his two decades in digital marketing and e-commerce, highlighting the shift from traditional to digital methods. In his talk with Efe von Thenen he stresses the importance of data and adapting to a cookieless future. Longhurst examines e-commerce trends, particularly in Germany, and advises small businesses on online marketing. He emphasizes channel diversification and understanding performance metrics. The episode sparks…
Trends
Building Consumer Confidence With Embedded Protection
(Source: covergenius.com) Consumer sentiment in Germany is set to rise with the general public expecting wages and salaries to grow this year. With that cautiously optimistic outlook, the willingness of consumers to begin buying will start to grow across e-commerce, retail, and consumer packaged goods. For example, revenue from the e-commerce market in Germany is projected to grow more than 11% to reach EU€106.5bn (US$116.80bn) in 2024. Yet, consumers are still…
Expo and Awards
Hot Off the Press: E-Commerce Berlin Expo 2024’s Must-See Agenda
E-commerce Berlin Expo has always been a fantastic opportunity for anyone in the industry to learn new things, meet experts, and get inspired by innovative approaches.  For Organizers, this challenge is an exciting chance to showcase their expertise in directing an event that not only informs but also inspires and connects the e-commerce community like never before. And they did it again in 2024. While it’s not the first time…
Trends
High-Quality Automated Product Texts For International E-commerce
Filling your e-commerce store with high-quality product information can be time-consuming, especially if you have an extensive product portfolio – and even more so if you want to stand out in the international market.  The fact is that having a good understanding provides security. This also applies online – and to language. Many people do not feel fully comfortable using English, although they can understand it. And when it comes…
Trends
The Environmental Challenge in the E-commerce Industry
The European e-commerce market is in a dynamic expansion phase, with forecasts showing a substantial increase from $599.39 billion in 2023 to a significant value of $880.70 billion by 2028. This trend represents a Compound Annual Growth Rate (CAGR) of 8% for the forecast period 2023-2028. This growth is fueled by the ever-increasing spread of the Internet, with 91% of people between 16 and 74 years in the European Union…
Trends
How Businesses Are Already Using ChatGPT: 10 Real Cases
Perspective is a leading developer of e-commerce solutions on the Magento platform and is actively implementing innovations in its projects. This year, the company took part in iForum, the major IT event of Ukraine and Eastern Europe, where CEO Artur Potulny presented the use of ChatGPT artificial intelligence in e-commerce. It’s worth noting that the artificial intelligence landscape is currently undergoing a remarkable surge, characterized by the constant emergence of…
Trends
B2B Marketplaces As Catalysts for Transformation Success
(Image courtesy of ©Westend61/Getty Images) Electronics retailer turns sourcing platform: over the past years, Conrad Electronic have been shifting their focus towards e-commerce and business customers, using an online marketplace as a launchpad. In this guest column, Rado Svec, the vice president of the Conrad Sourcing Platform, looks back at what got everything started, what has been learned so far, and why, these days, just selling products doesn’t cut it…
Trends
Challenges from B2B Business to B2C / E-commerce: The Role of an All-in-one Cloud Native ERP
Source: reybex Cloud ERP There are many challenges associated with the evolution from B2B to B2C and e-commerce. Companies need new solutions to meet the increasing requirements. A SaaS ERP solution plays a decisive role in overcoming the various challenges of B2B in B2C. Companies are confronted with the following requirements during the transformation: 1. Changes in customer expectations 2. Greater complexity of multi-channel sales 3. Technological complexity 4. Data…