Editorial Team, Author at E-commerce Germany News

The future of voice search

Say hello to Dustin Coates, a Voice Search Go-to-Market Lead at Algolia, who shares his insights in our exclusive sneak peek before his presentation about the future of voice search during E-commerce Berlin Expo. “Ok Google, read the interview”! You are a Voice Search Go-to-Market Lead at Algolia, a search API company. What does your job entail on a daily basis? Algolia’s a search engine provider, which means that if…

A few things about e-tailers’ challenges

Rolando Casanova, Managing Director at Internel, is going to tell us a few things about e-tailers’ challenges, during E-commerce Berlin Expo on the 20th of February. Before we meet in Germany (a month to go!), we decided to get a little sneak peek not only of his presentation but also an overview of his job. You are Managing Director at Internel, and as your website states, it is “Next Generation…

What is the secret to successful Amazon Advertising?

What is the secret to successful Amazon Advertising? We hope to find out during the E-commerce Berlin Expo, where Nich Weinheimer, a Vice President of Kenshoo, will share best practices learned from 500+ brands. For now, our interview can play the role of a perfect sneak peek, keeping you in suspense and curiosity for another month! You are a Vice President of Kenshoo, the leading digital advertising technology platform. What…

E-Commerce Berlin Expo 2019 Agenda officially released!

Doors to the E-Commerce Berlin Expo 2019 are opening in a month and you can now officially take a look at the agenda – Panel discussions, top-notch speakers and industry leading exhibitors are present for a whole day! On 20 February 2019 more than 5000 visitors, 150 exhibitors, 40 speakers and experts from the entire e-commerce spectrum will gather for the Berlin’s most anticipated e-commerce event of the year, the…

How to Choose a B2C E-Commerce Suite

As the e-commerce industry became extremely competitive and fast-paced, it was only a matter of time before online retailers recognized the need to offer seamless user experience and customer service. Generally speaking, the faster and more secure the whole shopping process, the better for your business. And there’s a way to make that happen. Turning to business-to-consumer (B2C) e-commerce software, as well as various integrations available, can make your online…

eBay beats Amazon in m-commerce

Amazon and eBay are both enormous online marketplaces and thus, fierce competitors whose success depends mostly on the number of merchants who use them to sell various products. As e-commerce evolves, though, different factors become relevant. Amazon may have more customers in general, but it’s actually eBay that takes the lead when it comes to m-commerce. And here’s why it matters, especially nowadays. Battle of the giants Although Amazon and…

Connecting with Customers in the Age of Assistance

Nowadays, customers become more and more aware and demanding. Price is not a determinant anymore when it comes to purchasing decisions. What counts is holistic customer experience represented by multiple factors and subjective impressions. New technologies enable online stores more personal and automated actions than ever before. E-commerce industry highly depends on the usage of innovative solutions. A combination of those and maximising the convenience of shopping is a recipe…

10 Ways to Add Value to Your “Thank You” Page

After a buyer has used an opt-in form or purchased something from your website, he is usually directed to another page known as the “thank you” page. This page should never be neglected. If you do, you might be neglecting new leads and recent buyers as well. These two are the most valuable visitors to any website, but their experience determines whether they will come back again or not. Just…

5 best practices to protect your online store

In recent years, the e-commerce business has witnessed a spontaneous growth which has been on the increase since then. Thanks to the power of the internet, most people now see online shopping as their go-to option whenever they need to purchase something. It has almost replaced the conventional way of shopping. E-commerce has evolved from small entrepreneurship to webprenueurship. There is no better time to explore this dynamic market than…

ALLEGRO – all you need to know about the best Polish online marketplace

The popular online marketplaces to trade your goods in most European countries include eBay and Amazon. However, the same platforms will not bring you the desired sales if you are in Poland. Why? People from Poland prefer Allegro to these platforms, as their favorite online marketplace to get all the items they want. And with over 14,5 million active user base at the end of Q3 2023 and 20 million…

Conversational commerce: a beginner’s guide.

We’ve entered the Digital Era and it’s changing every aspect of our lives. New technologies have become inherent facilitators of business and personal matters. When it comes to e-commerce, entrepreneurs have to be extraordinarily open-eyed for innovations because this industry relies entirely on the Internet. One of the upcoming trends for online stores is the conversational approach. It’s a next step towards the most pleasant and convenient customer service, therefore…

E-commerce trends 2019

In the Digital Era, new technologies enter everyday life and the same applies to shopping. E-commerce is a growing industry because of all the advantages it brings. According to Statista by 2021 global retail e-commerce revenue will amount to $4.88 trillion. In the upcoming years we will probably see more companies on the market and more fierce competition between e-retailers. Stores that keep up-to-date with the latest trends are most…