Editorial Team, Author at E-commerce Germany News

THE MOST IMPORTANT METRICS TO MONITOR IN YOUR ONLINE STORE (AND HOW TO IMPROVE THEM) – PART 1

As an ecommerce entrepreneur, what are the most important things for you to focus on? Symon Edmonds from MonkeyData gives you the low-down on the most significant metrics to watch in your online store and strategies to optimize them. Conversion rate Simply put, your website’s conversion rate is the percentage of visitors who take a desired action. Primarily, the conversion rate focuses on purchases, but can also be calculated for…

AR and VR in e-commerce – a tale of two technologies

Have you ever wondered what the commerce of the future would look like? Innovative tools are already here, trying to become your best assistants, while the Internet itself is becoming bigger and bigger each day. Every time we’re convinced that nothing more can surprise us, there’re new technologies knocking on our e-commerce door. AR and VR, we’ve been waiting for you – come in, make yourself comfortable and take us…

Using Instagram for E-commerce – Best Practices

Can a photo-sharing app attract over 800 million active users a month? Instagram proves that it definitely can. The app is widely used by many brands and online stores across industries, probably because it’s one of the very few social platforms that appreciate products and branded content. If used effectively, Instagram is a great marketing tool, especially for e-commerce. Here’s how to take advantage of Instagram to boost sales in…

Determine the winners for the E-Commerce Germany Awards 2019!

More than 300 companies have successfully entered the E-Commerce Germany Awards 2019 and now it’s your turn to vote! Select your favorite company in 10 different categories and help them win the prestigious award! Early next year the E-Commerce Berlin Expo 2019 is taking place at the historic landmark, Station, Berlin. On 20 February 2019 more than 5000 visitors, 150 exhibitors and 40 top-notch speakers will gather in Germany’s capital…

Preparing for the Future with Voice Search

We live in the Digital Age, and new technologies surround us all the time and help us with everyday activities. One of the emerging solutions is voice search. It’s successfully gaining popularity, mainly in the most developed countries, and experts predict that this phenomenon will continue to grow. Voice search is when a person speaks to the device instead of typing. It’s also seen as a digital assistant. Nowadays…

DATA, AI, MOBILE: DIGITAL COMMERCE & MARKETING TRENDS 2018 – what’s hot, and what’s not

The value of the German e-commerce increased by 10% in 2017. The year 2018 brought another 10% rise. This business is now worth about 63 Mill. Euro (85 Mill. according to another source). Digital has revolutionized trade in a way, that it’s no longer a question of will, but a question of survival. Not only is it necessary in the retail industry, but other businesses also have to communicate with…

Understanding Data Science: the basis of a successful AI and Machine Learning strategy

Photo credits to news-medical.net Two words create lots of puzzles right now, and they are no other than Artificial Intelligence (AI) and Machine Learning (ML). These two buzzwords always come to mind whenever topics such as Data Science, Big Data and other broader technological terms that are making a wave globally, come up. Even though artificial intelligence and machine learning are creating a scene in our world today, it does…

Black Friday 2018: key takeaways from the shopping fever

One of the busiest and most long-awaited days of the year has just passed. And it is all about… Brands and shops, both online and offline, started their Black Friday campaigns in October (or even earlier) to inform their customers about all of the special offers they have prepared. Did Black Friday 2018 break the online shopping records regarding the amount of money that shoppers spent? Did it open the…

Nominate your company for the E-commerce Germany Awards 2019!

The E-commerce Germany Awards are officially accepting submissions as of 1 November, 2018. Companies within the e-commerce sector are able to apply to one of the ten categories. The annual awards are given out for the second time in 2019. E-commerce service providers are able to submit their company to one of the 10 categories in order to win the prestigious E-commerce Germany Award, presented by the E-commerce Berlin Expo.…

CALL FOR PAPERS WINNERS – CFP Speakers for the E-commerce Berlin Expo 2019 set!

The Call For Papers Contest 2019 has officially come to its end and 8 lucky winners have gained their spot in the E-commerce Berlin Expo 2019 agenda! The winners will be presenting on stage on 20 February 2019 at the fourth edition of Berlin’s biggest e-commerce event! More than 270 submissions have been made to the Call For Papers Contest of the EBE19. Speakers were able to submit a presentation…

Awesome speakers are waiting for your votes [LAST DAYS]

The Call For Papers contest of the E-commerce Berlin Expo 2019 attracted more than 250 great submissions. Now there are 15+ presentations taking the lead, but open public voting lasts until 21 October 2018, so your vote can really change the game in those last days! More than 250 speakers have been submitted presentations in 8 different categories: website conversion rate, marketing in e-commerce, e-logistics, international expansion, e-payments, online store…

CALL FOR PAPERS – Vote for the best speakers!

More than 250 speakers submitted their presentation proposals in August and September to the Call For Papers contest of the E-commerce Berlin Expo 2019. Now it’s time to vote for the winners and determine who will be on stage on 20 February 2019 at STATION, Berlin. The expo is returning for the fourth time to Germany’s capital. This time with 150 exhibitors, 40 speakers and more than 5000 visitors.…