Best B2B E-Commerce Companies in Germany

What makes a B2B e-commerce company stand out in Germany’s digital market?

Is it cutting-edge tech, seamless logistics, or a game-changing approach to online sales? 

The best ones do it all – and more. From AI-driven fraud protection to smarter supply chain solutions, these companies aren’t just keeping up. They’re setting the pace. 

Ready to see who’s leading the charge in Germany? So let’s dive into the most exciting B2B companies and startups.

Germany’s B2B e-commerce: Growth & innovation

Business-to-business (B2B) e-commerce has become a cornerstone of intercompany transactions. It enables businesses to procure goods and services online with unprecedented efficiency. Germany stands at the forefront of this transformation, boasting a dynamic B2B e-commerce sector that is both innovative and robust.

The trajectory of B2B e-commerce in Germany is on a notable upswing. In 2022, the European B2B e-commerce market, led predominantly by Germany, the United Kingdom, and France, was valued at approximately $1.3 trillion. Projections indicate this figure will reach $2,160.2 trillion by 2027, with a compound annual growth rate (CAGR) of 10.2%.

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This growth is further underscored by Germany’s e-commerce market, which is expected to soar to $2,767.8 billion by 2030, with a CAGR of 19.6% from 2024 to 2030.

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A significant portion of this growth can be attributed to the increasing adoption of online sales channels by B2B companies. Notably, 57% of the largest e-commerce websites in Germany, France, the Netherlands, and Sweden now offer B2B services. However, only half of these facilitate cross-border transactions, highlighting an area ripe for expansion.

Top 30 B2B e-commerce companies and startups in Germany

Germany’s B2B e-commerce game is on another level. There’s a mix of smart tech, bold ideas, and companies shaking up how businesses buy and sell online.

Some are making payments smoother (Mondu), others are cutting through supply chain chaos (FACTUREE), and plenty are making digital shopping way smarter (Minubo, Parloa).

Need better logistics? Zenfulfillment’s got it. 

Want AI-powered fraud protection? That’s Fraugster.

Whether it’s finance, data, or next-gen commerce tools, these 30 companies are making big moves. No fluff – just real innovation.

Let’s meet the big B2B names based on F6S insights.

Minubo

Established in 2013 in Hamburg, Minubo positions itself as “The Commerce Intelligence Company.” Recognizing the challenges of omni-channel retail, Minubo offers a comprehensive data solution that empowers both strategic and operational teams to make informed decisions daily. Their platform unifies diverse system landscapes, integrates data from various sources, and provides actionable insights. As a result, it enables businesses to optimize their operations and customer engagement. Their commitment to enhancing data-driven decision-making has garnered support from investors like Round2 Capital Partners.

Parloa

Founded in 2017 in Berlin, Parloa is at the forefront of conversational AI. Their Dialog Management System enables agile teams to craft engaging conversations across multiple platforms, including Amazon Alexa, Google Assistant, chatbots, and phonebots. The platform addresses challenges faced in building conversational AI applications for various brands and channels. By offering a unified hub, Parloa helps leading brands manage their AI-driven customer interactions, eliminate silos, structure dialogues for multi-channel deployment, and ensure consistent and personalized customer experiences.

OWO Technology GmbH

Launched in 2020 and headquartered in Frankfurt am Main, OWO Technology GmbH operates under the brand Milepay. The company specializes in enabling European SMEs to achieve economic success by connecting them directly with Chinese end customers. OWO offers an out-of-the-box solution that facilitates direct sales through popular Chinese sales channels, leveraging their deep understanding of both European and Chinese markets. This includes accommodating tourists, expats, and online shoppers. Their platform also integrates familiar Chinese payment methods. With a diverse team rooted in Germany, Singapore, and China, OWO is uniquely positioned to bridge the gap between these markets, fostering sustainable growth for SMEs.

Footprint Technologies GmbH

Founded in Berlin Mitte in 2019, Footprint Technologies GmbH addresses a significant challenge in online shoe retail: high return rates due to incorrect sizing. Over half of online shoe purchases are returned, primarily because of size mismatches, leading to substantial environmental impacts and financial losses for retailers. Footprint Technologies offers a web-based SaaS solution that allows users to measure their feet accurately using a smartphone. The system then matches these measurements with a database of exact inner shoe dimensions. With $2.4 million in funding, the company is poised to revolutionize the online footwear industry.

Customer Alliance

Established in Berlin in 2009, Customer Alliance offers a SaaS platform designed to measure and improve customer experiences and satisfaction throughout the entire customer journey. Serving over 7,000 companies across 50,000 locations in 35 countries, their solution facilitates effortless communication and feedback collection at crucial touchpoints, both online and offline. By integrating with more than 100 CRM systems, Customer Alliance automates data collection through online forms, questionnaires, and messages, providing businesses with actionable insights.

FRONTASTIC

Founded in Münster in 2017, FRONTASTIC (acquired by commercetools) embarked on a mission to develop a faster and more flexible path to frontend excellence for transactional business models. In the context of headless systems like Spryker, and Contentful, this company adds the missing piece—a creation and delivery layer. Their platform delivers the frontend as a Progressive Web App (PWA) and provides business value driven by speed and freedom. By offering a frontend-as-a-service solution, they enable businesses to connect to headless backends swiftly and grants creative freedom to build unique user experiences.

Fraugster

Based in Berlin and founded in 2014, Fraugster is an AI-driven company specializing in fraud prevention for e-commerce merchants and payment providers. Recognizing the complexities of modern online fraud threats, Fraugster has developed proprietary technology that utilizes advanced big-data analytics to identify and isolate fraudulent activities in real-time. Their core system, a massive parallel in-memory database, processes complex data calculations swiftly, ensuring legitimate transactions proceed without hindrance. By integrating seamlessly with existing systems via a simple RestAPI, Fraugster enhances security measures, reduces chargebacks, and fosters trust between merchants and their customers.

tsenso GmbH

Founded in Stuttgart in 2016, tsenso GmbH is a deep-tech startup bringing digital twin technology to the food industry. Focusing on digitizing the food supply chain from farm to fork, tsenso connects existing data lakes to enhance transparency. Their digital twin analytics provide real-time insights into food safety and freshness conditions, allowing businesses to assess risks and market products based on quality accurately. With $326.9k in funding from supporters like FIWARE, tsenso is pioneering a new level of insight and efficiency in the food industry.

Asan

Initiated in Kassel in 2022, Asan is an e-commerce startup with a mission to bring the rich cultural heritage of Afghanistan to Europe. Their online bazaar offers a diverse range of Afghan products, including carpets, traditional clothing, dry fruits, tea, and other accessories. Catering to both B2C and B2B markets, Asan provides Afghan diaspora and European customers access to authentic goods. Their platform promotes Afghan artisans and producers and fosters cross-cultural appreciation and economic growth by bridging markets and introducing unique products to a broader audience.

SANOGE

Established in Augsburg in 2019 by founders Sarah Maria Nordt and Xiaoping Zhao-Moll, SANOGE is redefining women’s business fashion with a focus on sustainability and personalization. Their mission is to provide the perfect outfit by integrating artificial intelligence into the wardrobe through their digital Fashion Configurator. This tool allows customers to co-design their garments, selecting from various fabrics, colors, and design elements to create unique pieces that reflect their personal style. All designs are produced exclusively in SANOGE’s own facility in Augsburg, ensuring adherence to the highest social and environmental standards. 

eldurado GmbH – inorder

Established in 2016 in Hamburg, eldurado GmbH is revolutionizing procurement processes for indirect goods through its innovative platform, inorder. This solution offers a modular and digital approach to procurement, allowing companies to manage tenders digitally and oversee call-off orders efficiently. By integrating their own product information management software, eldurado ensures seamless handling of vast product catalogs. It enables businesses to utilize their own data or access eldurado’s extensive catalog. This flexibility streamlines procurement and makes it more transparent and efficient for companies of all sizes.

Lipsia Digital – matchwerk

Founded in 2016 and based in Leipzig, Lipsia Digital specializes in developing bespoke software solutions tailored to enhance customer relationships. It acquired Matchwerk on June 28, 2018. After this acquisition, Matchwerk operates under the Lipsia Digital brand. With a focus on CRM systems, they assist businesses in transforming into customer-centric organizations. Their services encompass custom applications, enterprise platforms, and e-commerce solutions, all designed to deepen customer engagement and positively influence purchasing decisions.

trimplement GmbH

Since its inception in 2010 in Cologne, trimplement GmbH has been a prominent player in the payment software consulting and development sector. They specialize in creating custom online payment orchestration and e-wallet solutions for global enterprises and financial institutions, including notable clients like BMW and Deutsche Bank. Their flagship product, the CoreWallet framework, offers a robust foundation for building digital payment and wallet services, enabling businesses to manage complex payment processes with ease and security.

FACTUREE

Launched in 2017 in Berlin, FACTUREE positions itself as a comprehensive online manufacturer with a network of over 2,000 partners. They provide virtually unlimited capacities for producing custom parts, ensuring supply chain reliability. Utilizing machine learning algorithms, FACTUREE matches each project with the optimal manufacturer – balancing quality, price, and delivery time. Serving as the sole contract partner, they take full responsibility for on-time delivery and quality assurance, simplifying the manufacturing process for their clients.

e-Tabby Payment Solutions

Established in 2022 in Bielefeld, e-Tabby Payment Solutions is a fintech startup aiming to offer secure and stable alternatives to traditional fiat currencies. They are developing a gold-backed stablecoin (USDE) and a neobank solution that includes a bank account, mobile app, and digital wallet. By leveraging blockchain technology, e-Tabby ensures transparency and security in financial transactions. It provides businesses with innovative payment solutions that combine the stability of gold with the efficiency of digital banking.

nyris

Founded in 2015, nyris operates from Berlin and Düsseldorf and focuses on visual search technologies. Their advanced engine can identify products and objects within images or videos across various categories. By combining different convolutional neural networks (CNNs) and other algorithms, nyris delivers rapid and accurate search results, handling up to 500 million items without performance degradation. This technology empowers businesses to enhance user experiences by enabling efficient visual searches and product identifications.

Zenfulfillment

Based in Berlin and established in 2015, Zenfulfillment aims to simplify logistics for online retailers. They offer a suite of unified APIs and web tools that allow you to store, pick, pack, and ship products through partnered fulfillment centers worldwide. By consolidating disparate fulfillment providers into a cohesive system, Zenfulfillment enables retailers to focus on growth and sales. It leaves the complexities of logistics management to their platform.

payever GmbH

Since 2013, Hamburg-based payever GmbH has been on a mission to challenge the dominance of established marketplaces in the e-commerce landscape. They provide tools for businesses of all sizes to start, run, and grow successful ventures. Their offerings include online shop systems, point-of-sale solutions, and customizable payment, marketing, and shipping modules. Thanks to equipping sellers with these resources, payever empowers them to compete effectively against tech giants.

iiterate Technologies GmbH

Founded in 2022 in Adenau, iiterate Technologies GmbH combines design and technology to deliver creative solutions. Specializing in artificial intelligence, extended reality, and computational design technologies, they craft innovative applications tailored to client needs. Their expertise enables businesses to harness cutting-edge technologies, enhance their digital presence, and boost operational efficiency through bespoke, state-of-the-art solutions.

Mondu GmbH

Established in 2021 in Berlin, Mondu GmbH offers “Buy Now, Pay Later” solutions tailored for the B2B sector. Their platform allows European merchants and marketplaces to provide flexible payment options to business customers without assuming financial risk. Mondu ensures that sellers receive payments upfront, while buyers enjoy the convenience of deferred payment terms. It facilitates smoother transactions and improves cash flow management for both parties.

Ingold Solutions GmbH

Ingold Solutions GmbH, established in 2021 by Adrian Gaszak and Bartosz Sebastian Wodecki, is a Berlin-based digital service agency. Specializing in ERP systems like SAP Business One, they offer tailored e-commerce solutions and web design services. Their expertise spans platforms such as Magento, Shopify, and WordPress, ensuring user-friendly and visually appealing websites. With a team of over 50 professionals, Ingold Solutions provides comprehensive services, including planning, design, technical implementation, and ongoing support. Their commitment to quality is underscored by their ISO 9001:2015 certification. Clients benefit from their extensive experience in digital marketing, omnichannel solutions, and IT & cloud services.

DER SEMINAR – Services & Software für be

Founded in 2019, DER SEMINAR enhances remote and digital work efficiency. They offer consulting services and software solutions through their CAMPUS cloud platform, assisting businesses in digital transformation. A notable development is their GDPR- and AI-Act-compliant model, ANHALT INTELLIGENCE, designed to ensure data protection and ethical AI use. Based in Halle (Saale), Germany, DER SEMINAR focuses on providing tools and guidance for successful remote work and digital integration.

Müller, Broker-Partners

Established in 2020, Müller, Broker-Partners is a fintech company specializing in B2B project matching. They serve as an interface between companies and investors, facilitating efficient project financing. By integrating software solutions, including AI-driven matching optimization, they enhance the alignment of investors with suitable projects. Their SaaS offerings cater to professionals such as tax consultants, lawyers, financial service providers, brokers, and business consultants, streamlining the project financing process. Located in Thurnau, Germany, Müller, Broker-Partners is committed to accelerating project funding through innovative technology.

Chaingateway.io

Launched in 2020, Chaingateway provides API functions to simplify interactions with ERC20 tokens and the Ethereum blockchain. Their services cater to various needs, including integrating cryptocurrencies as payment methods in online shops, creating exchanges, offering wallet functionalities, and managing large-scale token distributions like airdrops. By offering functions to send ERC20 tokens, manage Ethereum addresses, and receive tokens via webhooks, Chaingateway.io streamlines blockchain integration for businesses. Based in Lauchringen, Germany, they are dedicated to making blockchain technology more accessible and functional for diverse applications.

Clouberry

Clouberry aims to revolutionize the promotional products market by offering sustainable and innovative corporate gifts and services. Collaborating with startups that are making a positive impact, they provide products with compelling stories, ensuring that corporate gifts are both meaningful and environmentally friendly. Recognizing the significant annual expenditure on promotional items in Germany, Clouberry addresses the need for products that recipients value and retain.

NetLicensing

NetLicensing, a product of Labs64, offers an innovative License Management Solution in the Licensing-as-a-Service (LaaS) sector. Based on open standards, it provides a cost-effective, integrated, and scalable platform for software vendors and developers. NetLicensing enables businesses to focus on their core functionalities by handling license management efficiently. Operating from Munich, Germany, they are dedicated to simplify the complexities of software licensing and allow companies to manage their products seamlessly and securely.

parcelLab

Established in 2015, parcelLab is a leading platform specializing in personalized shipping communication. They enable online retailers, brands, and distributors to regain control over their end-to-end customer journey. By offering automated, branded communication, parcelLab ensures consistent customer engagement from purchase to delivery. Their solutions enhance customer experience by providing proactive updates, reducing inquiries, and fostering loyalty. Headquartered in Munich, Germany, parcelLab is committed to closing the experience gap in the post-purchase phase.

Bottle Rocket GmbH

Founded in 2016, Bottle Rocket GmbH specializes in importing premium spirits, tonics, and lemonades from around the globe into the German market. They operate both B2B, with an active sales team, and B2C through a unique online shop. Bottle Rocket GmbH caters to connoisseurs and businesses seeking exceptional products by curating a diverse selection of high-quality beverages. Based in Berlin, they are dedicated to enriching the beverage scene with exclusive imports. They ensure customers have access to the finest drinks from international markets.

Aimeos

Aimeos offers high-performance e-commerce solutions through its open-source components. This flexible, scalable, and customizable PHP e-commerce framework enables businesses to create tailored online shops that meet specific requirements. With a focus on performance and adaptability, Aimeos supports complex e-commerce needs to guarantee seamless integration and user experience. Operating from Hamburg, Germany, they empower businesses to build robust online platforms, facilitating growth and customer satisfaction in the digital marketplace.

fulfin

Founded in 2018, fulfin addresses the financing needs of the digital economy by utilizing open banking, algorithms, and AI. They offer fast and flexible loans tailored to digital entrepreneurs, a segment often underserved by traditional banks. With an effortless application process and a proprietary credit-scoring algorithm, fulfin assesses customers’ debt capacity efficiently. Their team comprises experts in data science, e-commerce, fintech, and risk management, ensuring a comprehensive understanding of the digital business landscape.

Conclusion

These companies exemplify the dynamic and innovative spirit of Germany’s B2B e-commerce sector – each bringing something unique to the table.

They’re driving innovation, expanding customer reach, and redefining how businesses buy and sell online. With digital channels evolving, social commerce gaining traction, and user experiences getting sharper, the industry isn’t slowing down anytime soon. 

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