To engage is to prosper – the omni-channel success of sport scheck
Germany-largest city running sessions, free yoga classes, camps and various festivals – this does not sound too much like a must-do for an eCommerce brand, or does it? Well, then you still need to see how SportScheck has combined this with selling sportswear online and offline. In this interview, Jan Kegelberg reveals how a properly thought-out strategy and targeted customer engagement initiatives attract crowds and ensure the company’s prosperity and…