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The CX top 3: ecommerce essentials for growth

The pandemic era has changed what consumers expect and want from the buying journey forever. Businesses online and offline have to take risks and innovate in order to compete and stay relevant. From hyper-personalization to synced services, the trends that have emerged as a result of this new landscape are exciting. But ecommerce brands must assess which trends are worth following. Which investments pay off? What are your customers really…

What should land in a perfect product description?

A perfect product description should give a thorough overview of what the item is, how it’s used, and why you need it. But that’s not all—there are some other important things to include as well! It is important to list any information about size, weight, color options, material type and more. This will help customers make an informed decision when they’re shopping online for products. Check our expert tips for…

16 speakers you cannot miss at E-commerce Berlin Virtual 2021

E-commerce Berlin Virtual’s debut edition will feature a wide range of inspiring speakers from around the globe who will share valuable insights on our virtual stage. Today, we are recognizing a few of them, bringing them closer, and encouraging you to listen to them live in our event. Fasten your seatbelt, we’re starting right now! #1 Matthias Genz Mediamarktsaturn Chief Administrative Officer at MediaMarktsaturn. During the session, he will discuss…

E-commerce Berlin Virtual 2021: all you need to know

We initially did not plan this, but the (almost) post-pandemic world left us with no choice. If we wanted to deliver e-commerce insights in 2021, then we would have to move our stage to a fully virtual environment.Looking at the agenda, we believe we nailed it. The formula of E-commerce Berlin Virtual This year, we anticipate thousands of attendees to watch the conference online and exchange their opinions in the…

The State of Email Deliverability in Ecommerce 2021

Creating an ideal email message is one challenge, but ensuring it gets delivered is another story. That’s what email deliverability is about – it shows you how many of your emails successfully arrive to your customers without being missed or stopped by anti-spam filters. A ReturnPath report from 2017 estimated the average email deliverability at about 80%. This means of every 100 messages you send, around 20 don’t make it…

9 ways chatbots work as a customer engagement tool

Chatbots are the latest trend in customer engagement.How?Chatbots are replacing the old fashioned customer engagement techniques by automating tasks and eliminating over time consumption. Time is important to everyone, and 70% of the fall outs of leads is due to slow responses and slower customer engagement tactics. Older techniques of customer engagement fell out of the market because they were repetitive, costly, time-consuming and often mismanaged. Hence, chatbots came into…

PIM software – Objectives and Advantages

Have already heard about the PIM systems? Or just starting to figure out what is PIM technology? Find out the main reasons for PIM implementation and get the ability to try PIM tools for free. What is PIM? What is PIM? Product Information Management (PIM) is an omnichannel software that manages the whole list of product data. PIM centralises all the product data in one solution providing simple data collection,…

Must-haves in your internal data protection management

Ensuring that companies are secure from a data protection point of view is no longer a voluntary requirement; it is a mandatory duty. For many companies, however, comprehensive data protection management is not yet self-evident. We explain what needs to be considered. The General Data Protection Regulation (GDPR) has been in effect since May 25, 2018. Since then, at the latest, the topic of data protection has arrived in all…

How AI will be central to new e-commerce developments

In the coming decade, AI will play an instrumental role in enhancing the customer shopping experience and increasing sales revenue for brands and retail players, writes Joris Kroese, CEO and Founder of Hatch. Research from Gartner predicts that by 2024, 75% of organizations will shift from piloting to operationalizing AI technologies. By 2025, revenue from the AI software market is set to reach over $100 billion globally. Up until this…

Check the final agenda of the E-commerce Berlin Virtual 2021

E-commerce Berlin Virtual 2021 – one of the most anticipating e-commerce events in 2021 – takes place on May 26-27th 2021. Today, we are announcing the full line-up of speakers and reminding the details of the conference. About EBV 2021 This year’s E-commerce Berlin – Virtual Edition powered by Lowell Group will take place completely online on May 26th and 27th 2021. 12 presentations will be delivered daily, organized into…

6 payment methods, that increase your Shopify shops conversion

When you go into a store and probably want to buy new shoes or headphones, you expect them to provide your preferred payment method, right? The same applies when customers visit an online shop. As an online retailer, you have to make sure that customers are offered all payment methods they expect. Otherwise, the customer will quickly leave your store or online shop and switch to the nearest competitor. That…

5 reasons why e-commerce companies can benefit from AI chatbots + a successful best practice

This article highlights the various uses of AI chatbots in e-commerce. It presents possible use cases and potentials that show how online stores can successfully use chatbots to eliminate known problems such as shopping cart abandonment or to create positive effects such as increased engagement or more automated leads by providing users with helpful support and advice on products at any time. For a glimpse of real-world practice, the approach…