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How to talk to your customers in 2017
Customers service is becoming more and more important. The reason is simple: Customer Care is a growth factor. If you provide outstanding customer service your customers are more likely to stay with you and tell everyone about their experiences. What are ways to talk to your customers in 2017, when the majority of millennials don’t want to pick up the phone anymore? And can bots help to provide efficient and…
Interviews News
Germans are ‘return-champions’, but it is still the biggest consumer market in Europe
So you still cannot decide whether to start your business in Germany or not? Turkish, Chinese, Japanese, Indian and American companies are already here – and succeeding. In this interview with Nadine Litchfield from Germany Trade & Invest you will learn how to get free support when starting up in Germany and how to best attract the German customers. Paulina, E-commerce Berlin: I’ll start in a provocative way: compared to…
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There’s no getting around the German e-commerce laws
“The legal instrument of the written warning is widespread in Germany and it is used against merchants when there is a violation of consumer law, competition law, trademark law or copyright law”, says Annegret Mayer from Händlerbund. In the run-up to her talk at the E-commerce Berlin Expo in February, in this interview you will learn about the key legal challenges of the German e-commerce and the steps you should…
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How to get your mobile Commerce App featured by Apple
​Apple regularly curates and promotes high quality apps in the App Store. Being featured in the front page or “Shopping” category of the App Store can have tremendous impact on your mobile success. Featured apps receive constant organic traffic and a significant App Store Ranking boost, which also increase your marketing efficiency. There is no magic trick for getting featured, you simply need to have a great app. However, the…
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Enhancing your online store profits and customer satisfaction with retargeting
Any online store owner knows very well the frustration of investing a great deal of time and money into marketing campaigns, optimization and design for attracting new customers, but in the end only managing to get only a small portion of buying customers. That‘s why many online retailers like yourself are searching for a way to reduce the rate of cart abandonment and to increase the profitability of their marketing…
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Manage your product information in one place by connecting Magento and Akeneo – how we reached the final ‘yeah!’ [case study]
How to prepare the same products for different channels without repeating mundane tasks? How to manage your product information in one place? Case study of connecting Magento and Akeneo by Kaliop. Recently at Kaliop we were tasked with a new Akeneo project, which was an interesting one. Our client, a major South American electrical accessories seller, was looking to expand business from a single Magento 1 store. However a difficult…
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Smartbuyglasses receives over 60,000 questions from every month. How to manage with that amount of request? (case study)
SmartBuyGlasses is one of the world’s largest designer eyewear e-commerce companies and operates over 30 local websites in over 15 languages around the world. Everyday they receive over 60,000 questions from customers every month. These questions come by email, phone, live chat,and social media in many different countries and languages. How can you manage with that amount od data? THE COMPANY OVERVIEW SmartBuyGlasses is one of the world’s largest designer…