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Does Your Online Store Need A Chatbot?

Even in today’s world, many people are still wary about automation — but not those in the ecommerce industry. Having extensively reaped the benefits of technological innovations already, and with the operational flexibility to consider anything that will raise profits, they’ve been steadily turning the frivolous chatbot into a powerful conversion tool. But not every tool is suited for every business, so I can understand why you might be uncertain…

E-commerce Berlin EXPO 2019 – Ready … Set … GO!

The E-commerce Berlin Expo finished strong with a successful third edition on 15 February 2018 in Berlin with more than 5000 visitors, 120 exhibitors and 32 speakers, taking part in the annual fair. Now the team behind Berlin’s biggest e-commerce event has confirmed their comeback for the fourth edition and preparations have already started! Packed stages, long lines at the entrance, filled up exhibition area – those were some of the scenes…

Facebook and Cambridge analityca: Why you should care and possibly #DELETEFACEBOOK

Mark Zuckerberg has got hard times these days. The scandal over the disclosure and misuse of 50 million users’ information to Cambridge Analytica puts Facebook in the biggest distress since its conception. This is also the biggest distress to millions of Facebook users and advertisers – even if they (or you) are not yet aware what happened and what to do now. On Friday, March 16, Facebook officially suspended a…

Does the rise of marketing machines at Zalando mean the fall of people?

Last month, Ben Harmanus, Marketing Director at konversionsKRAFT, in his opening talk at the E-commerce Berlin Expo 2018 said that it is very likely that many marketing jobs will become obsolete due to the rise of Marketing Machines. Three weeks later, what sounded like an attention grabber at an industry event turned into reality for as many as 250 people working in marketing departments at Zalando. Is this a self-fulfilling…

Tracking These Metrics Can Enhance Your Business

The most important metrics to monitor in your online store (and how to improve them) – Part II Raising AOV raises your overall revenue (Part I of this article you will find here) In our previous post we introduced the three most important metrics of your online store worth monitoring. Let’s move forward and take a closer look at your business performance. What do specific statistics actually indicate, how do…

Machine learning, instagram marketing and category creation at the e-Commerce Berlin EXPO 2018

The E-Commerce Berlin Expo 2018 took place on February 15, 2018 at STATION, Berlin! From 10AM to 5PM, more than 4000 visitors, 120 exhibitors and 32 speakers from the entire e-commerce sector gathered for a day filled with networking opportunities, insightful talks and panel discussions and yes, fun! On February 15, 2018 the third edition of Berlin’s biggest e-commerce event of the year opened its doors to more than 4000…

The 10+ speakers you cannot miss at the e-commerce Berlin EXPO

For the third time, the E-Commerce Berlin Expo 2018 has the entire e-commerce ecosystem in one place for you: attendees to meet, exhibitors to network with, and speakers to learn from. February 15, 2018 is D-Day for anyone willing to see what is now going on in e-commerce. If discovering what is hot this year, learning from other’s successes and mishaps, and growing your business is what you’re after, you…

The Most Over-hyped Trends in CEE eCommerce for 2018

There has been a lot of hype both in the media and among e-commerce circles about the advantages and importance of investing in new and innovative technologies. And while some advances certainly warrant attention, many of these trends tend to be either too expensive, hard to implement, or simply lack the development or infrastructure to be considered feasible. The beginning of the new year has been accompanied with a flood…

e-tailers have high hopes for the holiday season – a Händlerbund christmas study

The Christmas Markets are open, the first mulled wine has been drunk and the run for presents has started. The Holiday Season is a busy time, mostly of course for online merchants who will be trying to make the most of it. The new Händlerbund Christmas Study 2017 Survey revealed what challenges retailers will be facing this year and most sellers can agree on two things: logistics and delivery will…

Events News Trends

Google Attribution for free is finally going to solve all marketers’ problems. Or is it?

At its Google Marketing Next event in mid May, Google announced that it is rolling out a free, still-in-beta version of Google Attribution in its Analytics platform. Finally, even mid-size businesses who cannot afford the Google Analytics 360 suite will have access to data-driven attribution models so that they can better evaluate the performance of their marketing mix. This is great news for companies that do most of their digital…

Increase conversion rate with proper User Experience (UX) design

Simplicity is a major element in eCommerce website design because customers want to get things done quickly. A great UX of your online shops are supposed to fulfill people’s desire and meet company’s goals. But every online retailer should understand that online shop with too many elements on a page may confuse visitors and decrease conversion rate. In this article, we want to share tips that will help you increase…

5 Different Use of Social Media for Business

Promoting your online store via social media is an absolute must if you as a merchant want to be found by customers and grow your clientele base. Regular posting and investing in ads are just the drops in the ocean in comparison to possibilities that social media can offer. So, how can you take advantage of your social media presence? Here we look at a strategy involving one social media…