Category: Trends

E-commerce has emerged as a key mode of international trade in Europe and around the world. With great advances and innovations being made in the field of e-commerce logistics and delivery technology, more consumers are turning to the online markets to fulfill their needs. With C-19 restrictions causing movement constraints, e-commerce trading grew in popularity in Europe. Clients imported from a variety of retailers, ranging from local stores to international…

For the majority of Germans, messenger services are now a more popular communication channel than telephone or e-mail. WhatsApp, in particular, stands out, with 60 percent using the app every day. Nevertheless, messengers are still hardly used in sales in this country, even though they offer unique advantages for advice, marketing and service. MessengerPeople shows the added value, presents some practical examples and gives valuable tips and tricks Matthias Mehner,…

Video has entered a brand new era. The significant increase in video consumption and production that began in 2020 continued in 2021. As a result, businesses should view video as a critical part of a successful marketing strategy. Today we will show you some data about the state of video in 2022. Stay with us and check out the whole report here. Strategy The use of video is a critical…

The E-commerce Berlin Expo is just around the corner, and with it comes a chance to learn from some of the top minds in the industry. With so many exhibitors, it can be tough to decide who to visit and what to learn. To help you out, we’ve put together a list of some of the most popular exhibitors and what they’ll be discussing at the Expo. What is E-commerce…

While it seemed that we were slowly putting the pandemic behind us after more than two years, we all faced a major crisis – Russia’s attack on Ukraine. There is a reason we talk about this, as it also affected European e-commerce. In today’s article, we will give you the highlights of e-commerce in Europe in 2022. We also encourage you to read the entire report from Ecommerce Europe. Europe…

The german saying “Geiz ist geil” – “Stinginess is cool” has had its day as a shopping philosophy: the majority of consumers have said goodbye to dumping prices and are quite prepared to pay the appropriate price for high quality. Nevertheless, price is still one of the most important instruments in e-commerce. It determines whether an offer is even considered for purchase or not. Choosing the right pricing strategy can…

DS Smith has announced another milestone in its commitment to lead the way towards a more Circular Economy. The sustainable packaging giant unveiled its Circular Design Metrics, an industry first that allows customers to rate circularity of their packaging. The pioneering initiative provides a unique insight into how companies packaging choices can reduce their impact on the environment. Through the collaborative design process customers will be able compare the environmental…

In a recent study, Sana Commerce has uncovered major failures in the integration of B2B e-commerce platforms. DACH managing director Melanie Volkmann explains how companies should proceed instead. Choosing the right e-commerce platform The selection of the right e-commerce platform should be well-considered, as it contributes decisively to a company’s success. In the B2B sector, however, IT specialists of all people are often not really involved. This leads to bad…

Do you know what the e-commerce market in India looks like? Or what are the top growth drivers, trends, and strategies for this country? If not, it’s a good thing you’ve come to us because today, we’re going to give you the highlights from the IBEF report about e-commerce in India. Let’s go! Indian E-commerce Overview But for starters, some data. E-commerce in India will reach US$ 99 billion by…

In IT, there is more often the problem that software developers cannot perfectly respond to the wishes and needs of customers because they lack knowledge of operational processes. Scayle Commerce Technology, therefore, has a huge advantage over other shopping platforms. It is being created in the B2B unit of the online fashion retailer About You, which is contributing its know-how to Scayle. With this approach, numerous well-known new customers were…

Have you ever wondered what retail expectations were for 2022? If not, today we present a report from Adyen. It’s a comprehensive guide to global and local trends affecting companies around the world. Ten thousand retailers from 23 countries were surveyed and asked about their plans, fears, hopes, strategies, and investments for 2022. Let’s see the results! Digital transformation and aspirations Companies around the world are investing in digital technologies…

On November 23 and 24, top decision-makers from sports and the industry will meet to discuss recent developments in merchandising & licensing, e-commerce and the sporting goods industry. Hamburg – The FanCommerce Forum will be held as part of the Merchandising Trade Fair at the Volkspark Stadium in Hamburg for the very first time. The programme includes discussions about the latest technological achievements and further, the question how e-commerce of…