Category: Trends

We’ve all seen the potential of augmented reality (AR) technology in e-commerce. Whether it’s Facebook’s AR filters or Ikea’s Place app, there are endless possibilities for how AR can enhance the online shopping experience. But what is actually possible with AR right now and what does the future hold? In this blog post, we’ll explore some of the current and future applications of AR in e-commerce. And we’ll discover how…

Social commerce is not a buzzword any longer. Brands are trying to make the most of it and if they do not invest in it yet, they soon will. It does not come as a surprise that brands want to invest in social media, since we spend online five years of our lives. And it briefly means five years of being covered with marketing communication. Needless to say that the…

Over the past few years – especially in the last year – we have encountered many news stories and promises of technology making life easier. It seems that this promised world is increasingly connected to us because of the advances made, new innovations, and fortunes spent on developing new technologies.   In the modern world, technology and media play a key role in bringing about change. So what is the state…

When it comes to the future of social commerce, the metaverse is hard to avoid. After all, there could be a sales channel here in which the perceived presence of users greatly expands the social component. But there is still a long way to go, as a new YouGov study, which GFM Nachrichten assessed in association with the E-Commerce Berlin Expo, shows. According to the survey, only one in three…

Shoppable videos have become an important tool in the marketing mix, as a successful campaign immediately increases sales. However, not everyone is sure whether offers such as Instagram or TikTok are always the right platform for this purpose. GFM News and E-Commerce Berlin Expo take a brief look at alternative ideas. (Image: Welect) In the interview, Firework CEO Vincent Yang, mainly criticized the fact that, in the case of TikTok,…

According to all forecasts, social commerce turnover will multiply by 2025, even if the figures are sometimes $1.2 trillion (Accenture) and sometimes $2.2 trillion (Statista). With the E-Commerce Berlin Expo, GFM News, therefore, takes a closer look at this market, which offers some challenges for retailers. In many cases, the focus is on things that are already familiar from classic e-commerce. For example, 41 percent of social commerce customers consider…

In eCommerce, staying ahead means keeping a keen eye on key performance indicators (KPIs). This year, understanding and optimizing these metrics is more crucial than ever for businesses aiming to thrive in an increasingly competitive digital marketplace. This article delves into essential eCommerce KPIs you should pick in 2024 Each KPI is not just a number but a story about your business, revealing insights into customer behavior, operational efficiency, and…

In today’s digital world, businesses face many challenges that can impact their success. From cyber threats to scalability issues, it’s more important than ever for companies to have a comprehensive IT strategy.  This is where IT managed services come in – a solution that offers businesses peace of mind by providing enhanced security, improved efficiency, and increased scalability. All these benefits might not come across as the obvious ones, but…

Within the vast landscape of ecommerce, push notifications function as gentle nudges towards engagement. They’re bite-sized messages popping up on user’s devices, serving as an efficient communication channel between online retailers and customers. Their role in ecommerce lies primarily in engaging customers, boosting sales, and enhancing overall user experience. The Value Proposition of Push Notifications in Ecommerce Driving Customer Engagement The first step towards conversion is grabbing your customer’s attention.…

Culture and technology fundamentally alter how people live, work, and play – and, most importantly for CPG brands, how we satisfy basic and aspirational needs.  So what will the future of the CPG industry look like, and what does it mean for CPG companies? We’ll talk about that in a moment. And if you would like to read the whole report from Accenture, click here. New Era of Innovation Consumer…

Have you ever wanted to be part of a special mission, whose sole purpose is to recognize the very best in e-commerce? Now’s your chance! The E-commerce Germany Awards 2023 are now open for voting and we can’t wait to hear from you. With our easy-to-understand guide, you’ll be able to swiftly find out about this special event and get up to speed sufficiently for casting that oh so important…

E-commerce has evolved in recent years, changing the way people buy, and the Covid pandemic skyrocketed the market growth due to the increasing challenges that have been brought to brick-and-mortar stores. Adopting and taking advantage of a direct-to-consumer (DTC) model can help businesses better manage their profitability by controlling the entire process, from manufacturing to shipping and delivery. There was a time when shopping experiences involved buying different kinds of…