Category: Trends

Shoppable videos have become an important tool in the marketing mix, as a successful campaign immediately increases sales. However, not everyone is sure whether offers such as Instagram or TikTok are always the right platform for this purpose. GFM News and E-Commerce Berlin Expo take a brief look at alternative ideas. (Image: Welect) In the interview, Firework CEO Vincent Yang, mainly criticized the fact that, in the case of TikTok,…

According to all forecasts, social commerce turnover will multiply by 2025, even if the figures are sometimes $1.2 trillion (Accenture) and sometimes $2.2 trillion (Statista). With the E-Commerce Berlin Expo, GFM News, therefore, takes a closer look at this market, which offers some challenges for retailers. In many cases, the focus is on things that are already familiar from classic e-commerce. For example, 41 percent of social commerce customers consider…

In eCommerce, staying ahead means keeping a keen eye on key performance indicators (KPIs). This year, understanding and optimizing these metrics is more crucial than ever for businesses aiming to thrive in an increasingly competitive digital marketplace. This article delves into essential eCommerce KPIs you should pick in 2024 Each KPI is not just a number but a story about your business, revealing insights into customer behavior, operational efficiency, and…

In today’s digital world, businesses face many challenges that can impact their success. From cyber threats to scalability issues, it’s more important than ever for companies to have a comprehensive IT strategy.  This is where IT managed services come in – a solution that offers businesses peace of mind by providing enhanced security, improved efficiency, and increased scalability. All these benefits might not come across as the obvious ones, but…

Within the vast landscape of ecommerce, push notifications function as gentle nudges towards engagement. They’re bite-sized messages popping up on user’s devices, serving as an efficient communication channel between online retailers and customers. Their role in ecommerce lies primarily in engaging customers, boosting sales, and enhancing overall user experience. The Value Proposition of Push Notifications in Ecommerce Driving Customer Engagement The first step towards conversion is grabbing your customer’s attention.…

Culture and technology fundamentally alter how people live, work, and play – and, most importantly for CPG brands, how we satisfy basic and aspirational needs.  So what will the future of the CPG industry look like, and what does it mean for CPG companies? We’ll talk about that in a moment. And if you would like to read the whole report from Accenture, click here. New Era of Innovation Consumer…

Have you ever wanted to be part of a special mission, whose sole purpose is to recognize the very best in e-commerce? Now’s your chance! The E-commerce Germany Awards 2023 are now open for voting and we can’t wait to hear from you. With our easy-to-understand guide, you’ll be able to swiftly find out about this special event and get up to speed sufficiently for casting that oh so important…

E-commerce has evolved in recent years, changing the way people buy, and the Covid pandemic skyrocketed the market growth due to the increasing challenges that have been brought to brick-and-mortar stores. Adopting and taking advantage of a direct-to-consumer (DTC) model can help businesses better manage their profitability by controlling the entire process, from manufacturing to shipping and delivery. There was a time when shopping experiences involved buying different kinds of…

Product descriptions are essential to convince customers of the products and to support a purchase decision. They are the first impression of the product and should be as detailed as possible. Furthermore, they should contain all information, especially in fashion and lifestyle, where it is crucial that product descriptions are designed appealingly to encourage customers to buy.  In this article we will show you how to write creative texts about fashion…

Great sales strategies in eCommerce break down barriers. Many shop owners had to close down because of the pandemic and so omnichannel concepts, such as Click & Collect, have become increasingly popular over the last couple of years. For sellers who sell in the digital world exclusively, it is becoming more important than ever to promote marketplace sales alongside their own online shop and interconnect multiple sales channels. It is…

After the rush of year-end business, online retailers are gearing up their business for the best possible sustained high sales in the new year. Find out from UX expert Johannes Altmann and ePages, a leading European manufacturer of commerce platforms in the cloud and exhibitor at the E-Commerce Berlin Expo (EBE), which content in the online store has an impact on sales and why “simple” sells better. The home page…

The world’s major corporations are increasingly relying on Spryker’s solutions to implement innovative business models. For example, the company is working with the US offshoot of Aldi to implement a new online grocery shopping experience – including delivery and curbside pickup. GFM Nachrichten, in collaboration with the E-Commerce Berlin Expo (EBE), spoke with Spryker CEO Alexander Graf about the reason for its continued success and his view of the current…