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Email Marketing trends to think about in 2017

As far as fortunetelling is concerned, there’s one thing we can be sure of: email marketing will still be an important marketing channel. If you think that email marketing is all about sending spammy emails, think twice. Nowadays, it’s of the most efficient sales tools and a great tool to build customer relationships. Email marketing trends in 2017 at a glance As far as fortunetelling is concerned, there’s one thing…

Manage your product information in one place by connecting Magento and Akeneo – how we reached the final ‘yeah!’ [case study]

How to prepare the same products for different channels without repeating mundane tasks? How to manage your product information in one place? Case study of connecting Magento and Akeneo by Kaliop. Recently at Kaliop we were tasked with a new Akeneo project, which was an interesting one. Our client, a major South American electrical accessories seller, was looking to expand business from a single Magento 1 store. However a difficult…

“Starting in other countries is easy”, says Hugo Smoter from Spreadshirt

“But it is hard to grow and sustain success on a long-term basis”, he adds. In this interview, Hugo Smoter, the Chief Commercial Officer of Spreadshirt, explains how the company built its success by being positively disruptive – and how it hit the global revenue of nearly 85M€ in 2015 by selling and sharing ideas. If you want to know how they became international and survived, read this text and…

Finch wins best Shopping Performance Award 2016 from Google Emea

Finch won a major award from Google Premier Partners Awards this past week. Google created the The Premier Partners Awards to celebrate innovation and success in digital marketing. As one of Google’s Premier Partners, Finch was able to participate. “We believe in our Premier Google Partners’ ability to drive performance and results for their clients. We also know that it takes future thinking, innovation and perseverance to deliver time and…

Email campaign stats in 2016: average open and click rates

Getting a good grasp of your own marketing pursuits is no easy feat, especially without a good point of reference. What kind of CTRs should a company like yours expect? Should you feel proud about your open rates? In line with our tradition, we have compiled an email marketing study that highlights the most important KPIs for newsletter creators. open and click rates in email marketing Getting a good grasp…

Marketing must-do? Keep moving, keep exploring!

“Very good content that ranks high organically can attract visitors to your website for months and years after publishing”, says Karsten Köhler from HubSpot. In this interview, you will learn how marketing has changed, explore the advantages of inbound marketing over paid ads, and get a handful of advice on how to approach your marketing activities today – this all straight from the expert’s mouth. Plus, be sure to take…

The golden metric for your online store – customer lifetime value

You’re all quite busy now, right? Of course, it’s peak season for ecommerce sales. But this dynamic time brings you a unique opportunity to analyze your data and adjust your activities to get the most out of them. The holiday season should give you a wealth of data about the performance of your products and customers. Let’s use it! You can track them on your own or you can save…

Karl Wehner from Alibaba Group and the topic of international expansion on the eastern markets at the e-commerce Berlin Expo

The biggest names of e-commerce will meet in Berlin. The event will host Karl Wehner from Alibaba Group and a range of top representatives of the e-commerce companies worldwide. On February 2nd 2017, Berlin will become the hotspot of the global e-commerce. The E-commerce Berlin Expo fairs will gather industry-leading and most successful companies in one place. Among them, you will find Karl Wehner, Director Business Development at Alibaba Group…

Smartbuyglasses receives over 60,000 questions from every month. How to manage with that amount of request? (case study)

SmartBuyGlasses is one of the world’s largest designer eyewear e-commerce companies and operates over 30 local websites in over 15 languages around the world. Everyday they receive over 60,000 questions from customers every month. These questions come by email, phone, live chat,and social media in many different countries and languages. How can you manage with that amount od data? THE COMPANY OVERVIEW SmartBuyGlasses is one of the world’s largest designer…

Win-win-win: how Immobilienscout24 builds its success in the online real estate

8 million unique users monthly from desktop, 11 million app downloads, half a million available listings – since 1998 ImmobilienScout24 revolutionized the German real estate market. In this interview with Frank Schlesinger, the Head of Technology at ImmobilienScout24, you will learn how the company keeps this leader’s position by ensuring agility, growth, innovation and great end user experience. Paulina, E-commerce Berlin: Let’s start by reminding everyone that you work as…

Happy, good-looking and inspired? The customers of about you

You know the frustration of buying clothes online? Browsing tens of pages with clothes your grandma wouldn’t even want to wear. End to this. ABOUT YOU has taken personalized online shopping to the next level and in this interview you will learn how the Hamburg-based company with 300 employees has built its success by engaging clients and giving them exactly what they want – to see, to wear, and to…

Must have Apps for ecommerce entrepreneurs

When you first start your eCommerce business there are many opportunities out there to help your business grow faster. It’s been proven over time that the division of labour and specialization on one single thing that can significantly increase overall efficiency. One great advantage of the ecommerce revolution booming in recent years is that you don’t need to hire a team of specialists. Choose the best apps instead! It’s an…