Category: Trends

If you want to be active on the one online marketplace in Poland, you can’t get past Allegro – the local offering is too dominant. In an interview, Emilia Gregorczyk, Business Development Partner at Allegro International Sellers, exhibitor at E-Commerce Berlin Expo, explains how to overcome entry hurdles, what distinguishes a good local and international marketplace strategy, and who stands out in her views. What potential do marketplaces hold for…

E-commerce remains a highly popular means for people around the world to make purchases. In 2021, the value of online retail goods delivered globally reportedly reached around five million dollars. From all indications, this trend will only continue for the foreseeable future. Online retail platforms typically offer two main delivery options: direct home delivery and other non-conventional methods, such as collection points. While the former option sees the goods brought…

We live in the marketing clutter era: every day we receive several thousand advertising messages. Ad fatigue is a condition that arises when an Internet user is tired of seeing too many ads. It causes resistance for commercials and moreover can induce negative sentiment towards a brand. Because of this marketers can witness the reduction of ROI (Return of Investment). Ad avoiders generation The numbers speak for themselves: 64% of…

As eCommerce continues to grow, the construction materials industry has also seen more and more opportunities for success in online sales. In fact, there are plenty of reasons why construction material eCommerce can proliferate. In this post, we’ll highlight some of those reasons as well as provide tips on how you can succeed in selling your products online. Skilled labor shortage The skilled labor shortage is a problem that the…

Ever-increasing transport volumes, packaging and returns – the e-Commerce business evokes substantial environmental issues. However, due to the growing trend of environmental sustainability customers are becoming more and more aware of these matters. Not only do they attach great importance to environmentally friendly shipping. They value design and durable products. Nevertheless, retailers are facing supply chain issues driven by crises such as the pandemic or the war in Ukraine.  How e-commerce business owners respond…

Israel’s e-commerce market is rapidly expanding thanks to rising consumer incomes and a vibrant digital landscape, with Israel serving as a strategic destination for IT and logistics services. This unique pairing makes Israel the gateway to e-commerce in a skyrocketing market . Local consumers are increasingly eager to buy online, which creates perfect conditions for international sellers. In this article, you’ll find valuable insights into the opportunities that await merchants,…

German consumers now expect companies to act sustainably. The issue is just as important or even more important to them than it was a year ago. The E-Commerce Berlin Expo (EBE) and GFM News therefore took a closer look at where consumers now set their priorities and how SAP can help achieve sustainability goals. According to the Global Sustainability Study 2022 by global strategy consultants Simon Kucher & Partners, German…

For many e-commerce companies, it would be an immense success if their own sales doubled within a year. In the case of one client of the performance marketing agency Adstronauts, however, it actually grew by 2,543 percent during this period. How this was achieved through the right use of meta platforms as well as other marketing measures is explained by Adstronauts managing director Jana A. Micus, who applied for a…

Processes are the invisible, often ignored algorithms that determine the functioning of an organization. In the right hands, they can be a pathway to growth and scale. So it’s good to understand what their importance is. Today we’ll talk about the state of process automation in 2022. And if you’d like, you can read the entire report on the topic from Camunda. In the meantime, we invite you to read…

The Nordic countries, in this text defined as Denmark, Finland, Norway and Sweden, together have a geographical area that extends over 490 000 square miles. Counting around 26 million inhabitants in total the region, with the exeption of Denmark, is among the most sparsely populated in the world. A fact that has meant that the region has a very long history of mail order and distance trading. So when online access…

Dropshipping is a great business model for new entrepreneurs. It’s simple to set up and can be profitable with very little investment. However, there are a few things you need to do in order to make sure your business is successful. In this blog post, we will discuss the ultimate dropshipping checklist for newbies! What is dropshipping and how does it work Dropshipping is a business model where you sell…

The 17th edition of the annual report “Ecommerce in Italy” will be presented on April 18, 2023 in Milan by Casaleggio Associati, and discussed with the main companies in the sector.  The annual report “Ecommerce in Italy”, created by Casaleggio Associati, has reached its seventeenth edition. The research will be presented at a conference in Milan on 18 April 2023, a date to be marked on the calendar as one…