Category: Trends

E-commerce is a relatively new business opportunity that allows companies to offer their products and services online. The e-commerce website is an essential part of this process and can be instrumental in influencing the success or failure of a company’s online business.  An appealing web design is important to be visible on the Internet and to attract customers. A professional design appeals to the target audience and makes it easy…

Consumers can no longer imagine life without online trade. Goods can be easily delivered to your home via the internet. Customers place special demands on the packaging: it should be safe, sustainable and easy to open. Of course, product protection is still at the top of the list. With a turnover of almost 100 billion euros in 2021, online retail continues to grow in Germany. According to the German Bundesverband…

If you want to get ahead of the competition in online sales, consider the role of packaging and its lasting benefits. Learn about six critical eCommerce packaging tips and make them work for you. eCommerce has changed the way people shop online. It is now easier than ever to buy goods from anywhere worldwide. But there are many factors to consider when choosing suitable packaging for your product. Packaging matters…

Today’s consumers are seeking more personalized shopping experiences while still enjoying the ease and convenience of shopping online. . In short, consumers  want to feel as though the brands they care about, care about them.  One way retailers can appeal to consumers is through embedded protection.  The embedded protection model provides insurance and warranty offers at the point of transaction, so customers don’t need to navigate away from their checkout…

Businesses are no longer confined by borders and can build a worldwide customer base. It makes sense; with the right product, cross-border selling can be an innovative and low-cost way to expand. It’s a massive opportunity for retailers, with the cross-border e-commerce market expected to reach a value of $2.25 trillion by 2026.  Becoming an international retailer is easier than ever before, and while this has paid dividends for many, it…

A running business that is trying to grow and raise its profits is concerned about one thing: not being able to boost its sales. Entrepreneurs are only successful when they can thoroughly study the market and develop efficient marketing strategies that help drive sales and increase profits.  In the eCommerce field, the competition is so high and you need to stand out among the crowd to have a solid presence…

The ecommerce industry is booming. Retail ecommerce sales in 2021, generated about 5.2 trillion U.S. dollars worldwide, according to research by Statista. Experts predict that this figure will grow by 56%, reaching about 8.1 trillion dollars by 2026.  With more growth comes increased competition. To make your brand stand out, it’s worth investing in branding and differentiation. One way to do this is by using ecommerce packaging that appeals to…

Marketing is more complicated than ever before, and technology is evolving at a rapid pace. But still, the best brands understand their customers and how to engage and delight them. Our report today examines the metaverse, how we already live in it, and our predictions for how immersive experiences will evolve along with other key technological advances.  So, stay with us to learn the most important data, or read the…

We’ve all seen the potential of augmented reality (AR) technology in e-commerce. Whether it’s Facebook’s AR filters or Ikea’s Place app, there are endless possibilities for how AR can enhance the online shopping experience. But what is actually possible with AR right now and what does the future hold? In this blog post, we’ll explore some of the current and future applications of AR in e-commerce. And we’ll discover how…

Social commerce is not a buzzword any longer. Brands are trying to make the most of it and if they do not invest in it yet, they soon will. It does not come as a surprise that brands want to invest in social media, since we spend online five years of our lives. And it briefly means five years of being covered with marketing communication. Needless to say that the…

Over the past few years – especially in the last year – we have encountered many news stories and promises of technology making life easier. It seems that this promised world is increasingly connected to us because of the advances made, new innovations, and fortunes spent on developing new technologies.   In the modern world, technology and media play a key role in bringing about change. So what is the state…

When it comes to the future of social commerce, the metaverse is hard to avoid. After all, there could be a sales channel here in which the perceived presence of users greatly expands the social component. But there is still a long way to go, as a new YouGov study, which GFM Nachrichten assessed in association with the E-Commerce Berlin Expo, shows. According to the survey, only one in three…