Trends Archives - Page 74 of 79 - E-commerce Germany News

Trends

The JTL Connect 2018 – Everything about E-Commerce with JTL

The JTL Connect 2018 is THE e-commerce fair for all online retailers and experts around JTL and its software products. Visitors will experience the latest trends and developments in the JTL World on the about 3,000 square meters of the Mitsubishi Electric Hall in Düsseldorf and can get in touch directly with employees, technology and service partners on site. Over 30 exciting lectures promise multifaceted topics from the industry with practical relevance and exchange of experience through discussions. The presentation of the main sponsor Amazon Pay, for example, shows the importance and implementation of Voice Commerce as a shopping opportunity…

E-commerce Folks: Meet Max Wittrock

Time for Max Wittrock from mymuesli in our “E-commerce Folks” series! In “E-commerce Folks” we introduce e-commerce professionals to our readers through a short questionnaire with all the same 15 short sentences to finish. Short & sweet: no facts and figures, no case studies, no company’s strategies. Just them and their quick insights about e-commerce. My adventure with e-commerce started when… we founded mymuesli in 2007. …But when I…

GLOSSYBOX: From beauty in a box to business success, unboxed

Website launched in 5 weeks, 50 boxes sold in the first thirty minutes, 500 customers in the first month – this is how GLOSSYBOX started. Now, following a lightning-fast growth, the company is becoming the number one beauty box in ten countries worldwide. And still, the next month’s box is always the most exciting one. GLOSSYBOX is on its way to become the ultimate platform for beauty discovery. Since its…

Wellness travel in Germany equals 14M deals sold annually

What do you see when you hear wellness travel? There is you, sitting in a hot tub with a view of the mountains, sipping champagne? Roland Fricke and his business partners saw pampering treatments as an online business idea and turned Beauty24.de into a leading website with wellness travel deals for Germans. You have made an impressive way from media and communication scholar to Internet entrepreneur. How did it happen? What…

Omnichannel done right has turned MisterSpex into Europe’s leading online optician

In e-commerce, finding the right niche at the right time is the key. A decade ago, selling eyewear online in Germany was no man’s land and MisterSpex quickly spotted this opportunity. Mirko Caspar, Managing Director at MisterSpex, shares how omnichannel efforts helped the company grow to have 3M customers in ten European countries. You work as the Managing Director at Mister Spex, a Berlin-based company running online shops with eyewear.…

Get the 2018 Germany Ecommerce Report [FREE]

The Ecommerce Foundation released a report on the state of ecommerce in Germany in 2018. The report has been created in cooperation with the foundation’s partners Computop, Mazars, Osudio, .shop, SAP, and Händlerbund to help companies assess their potential on the German ecommerce market. The study includes hand-selected data to help domestic and international online businesses identify growth opportunities on the German ecommerce market. It covers areas such as Infrastructure…

The Paypers launches The Payment Methods Report 2018

The Paypers has issued The Payment Methods Report 2018, which is a comprehensive collection of facts nad figures on the key trends and developments in online payments. This year’s edition focuses on how poeple in different geographies and verticals choose to pay online. The report places special emphasis on customer preferences per region and industry, and highlights the best practices from merchants and payment solution providers. The report authors have…

Stay close, interact, serve great content. And your customers will reciprocate

Christoph von Bülow, COO of HolidayPirates, tells how social media done right turned a university dorm room blog with travel deals into an international brand with 10M dedicated Facebook followers, 200+ employees and offices in Europe and North America. You are the Chief Operating Officer at HolidayPirates Group, one of the fastest growing Online Travel companies in Europe. What does your job entail? How does it affect people? Christoph von…

E-commerce Berlin EXPO 2019 – Ready … Set … GO!

The E-commerce Berlin Expo finished strong with a successful third edition on 15 February 2018 in Berlin with more than 5000 visitors, 120 exhibitors and 32 speakers, taking part in the annual fair. Now the team behind Berlin’s biggest e-commerce event has confirmed their comeback for the fourth edition and preparations have already started! Packed stages, long lines at the entrance, filled up exhibition area – those were some of the scenes…

Facebook and Cambridge analityca: Why you should care and possibly #DELETEFACEBOOK

Mark Zuckerberg has got hard times these days. The scandal over the disclosure and misuse of 50 million users’ information to Cambridge Analytica puts Facebook in the biggest distress since its conception. This is also the biggest distress to millions of Facebook users and advertisers – even if they (or you) are not yet aware what happened and what to do now. On Friday, March 16, Facebook officially suspended a…

Does the rise of marketing machines at Zalando mean the fall of people?

Last month, Ben Harmanus, Marketing Director at konversionsKRAFT, in his opening talk at the E-commerce Berlin Expo 2018 said that it is very likely that many marketing jobs will become obsolete due to the rise of Marketing Machines. Three weeks later, what sounded like an attention grabber at an industry event turned into reality for as many as 250 people working in marketing departments at Zalando. Is this a self-fulfilling…

Tracking These Metrics Can Enhance Your Business

The most important metrics to monitor in your online store (and how to improve them) – Part II Raising AOV raises your overall revenue (Part I of this article you will find here) In our previous post we introduced the three most important metrics of your online store worth monitoring. Let’s move forward and take a closer look at your business performance. What do specific statistics actually indicate, how do…