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SEO in ecommerce: go for long tail and avoid these mistakes

“There is a significant chunk of revenue tucked away in that long tail that is always at risk of being overlooked. Your C-Items may not be top sellers, but it doesn’t mean that no one wants them… They just need to find the right audience!”, says Fernando Angulo, the Head of International Partnerships at SEMrush. In this interview before his SEO-oriented talk at the E-commerce Berlin Expo, you will learn…

How to get your mobile Commerce App featured by Apple

Apple regularly curates and promotes high quality apps in the App Store. Being featured in the front page or “Shopping” category of the App Store can have tremendous impact on your mobile success. Featured apps receive constant organic traffic and a significant App Store Ranking boost, which also increase your marketing efficiency. There is no magic trick for getting featured, you simply need to have a great app. However, the…

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Enhancing your online store profits and customer satisfaction with retargeting

Any online store owner knows very well the frustration of investing a great deal of time and money into marketing campaigns, optimization and design for attracting new customers, but in the end only managing to get only a small portion of buying customers. That‘s why many online retailers like yourself are searching for a way to reduce the rate of cart abandonment and to increase the profitability of their marketing…

Email Marketing trends to think about in 2017

As far as fortunetelling is concerned, there’s one thing we can be sure of: email marketing will still be an important marketing channel. If you think that email marketing is all about sending spammy emails, think twice. Nowadays, it’s of the most efficient sales tools and a great tool to build customer relationships. Email marketing trends in 2017 at a glance As far as fortunetelling is concerned, there’s one thing…

Manage your product information in one place by connecting Magento and Akeneo – how we reached the final ‘yeah!’ [case study]

How to prepare the same products for different channels without repeating mundane tasks? How to manage your product information in one place? Case study of connecting Magento and Akeneo by Kaliop. Recently at Kaliop we were tasked with a new Akeneo project, which was an interesting one. Our client, a major South American electrical accessories seller, was looking to expand business from a single Magento 1 store. However a difficult…

“Starting in other countries is easy”, says Hugo Smoter from Spreadshirt

“But it is hard to grow and sustain success on a long-term basis”, he adds. In this interview, Hugo Smoter, the Chief Commercial Officer of Spreadshirt, explains how the company built its success by being positively disruptive – and how it hit the global revenue of nearly 85M€ in 2015 by selling and sharing ideas. If you want to know how they became international and survived, read this text and…

Finch wins best Shopping Performance Award 2016 from Google Emea

Finch won a major award from Google Premier Partners Awards this past week. Google created the The Premier Partners Awards to celebrate innovation and success in digital marketing. As one of Google’s Premier Partners, Finch was able to participate. “We believe in our Premier Google Partners’ ability to drive performance and results for their clients. We also know that it takes future thinking, innovation and perseverance to deliver time and…

Email campaign stats in 2016: average open and click rates

Getting a good grasp of your own marketing pursuits is no easy feat, especially without a good point of reference. What kind of CTRs should a company like yours expect? Should you feel proud about your open rates? In line with our tradition, we have compiled an email marketing study that highlights the most important KPIs for newsletter creators. open and click rates in email marketing Getting a good grasp…

Marketing must-do? Keep moving, keep exploring!

“Very good content that ranks high organically can attract visitors to your website for months and years after publishing”, says Karsten Köhler from HubSpot. In this interview, you will learn how marketing has changed, explore the advantages of inbound marketing over paid ads, and get a handful of advice on how to approach your marketing activities today – this all straight from the expert’s mouth. Plus, be sure to take…

The golden metric for your online store – customer lifetime value

You’re all quite busy now, right? Of course, it’s peak season for ecommerce sales. But this dynamic time brings you a unique opportunity to analyze your data and adjust your activities to get the most out of them. The holiday season should give you a wealth of data about the performance of your products and customers. Let’s use it! You can track them on your own or you can save…

Karl Wehner from Alibaba Group and the topic of international expansion on the eastern markets at the e-commerce Berlin Expo

The biggest names of e-commerce will meet in Berlin. The event will host Karl Wehner from Alibaba Group and a range of top representatives of the e-commerce companies worldwide. On February 2nd 2017, Berlin will become the hotspot of the global e-commerce. The E-commerce Berlin Expo fairs will gather industry-leading and most successful companies in one place. Among them, you will find Karl Wehner, Director Business Development at Alibaba Group…

Smartbuyglasses receives over 60,000 questions from every month. How to manage with that amount of request? (case study)

SmartBuyGlasses is one of the world’s largest designer eyewear e-commerce companies and operates over 30 local websites in over 15 languages around the world. Everyday they receive over 60,000 questions from customers every month. These questions come by email, phone, live chat,and social media in many different countries and languages. How can you manage with that amount od data? THE COMPANY OVERVIEW SmartBuyGlasses is one of the world’s largest designer…