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To engage is to prosper – the omni-channel success of sport scheck

Germany-largest city running sessions, free yoga classes, camps and various festivals – this does not sound too much like a must-do for an eCommerce brand, or does it? Well, then you still need to see how SportScheck has combined this with selling sportswear online and offline. In this interview, Jan Kegelberg reveals how a properly thought-out strategy and targeted customer engagement initiatives attract crowds and ensure the company’s prosperity and…

E-Commerce Forum Karlsruhe XXL with special speaker lineup!

On 9th November 2017 the E-Commerce agency Flagbit from Karlsruhe will host the 31st E-Commerce Forum Karlsruhe as a special edition. The #ecommka XXL will take place in the Kesselhaus Färberei in Karlsruhe and is going to present a lineup of high-class / top C-level speakers from the German-speaking e-commerce and marketing industry. The highlights on the #ecommka stage: Philipp Westermeyer (CEO Online Marketing Rockstars), Alain Veuve (CEO Accounto Technology…

Fast fashion is already here. Time for agile retail

“What Fast Fashion companies such as Zara and H&M have successfully done offline, we are now taking online to the next level,” says Roman Kirsch, the founder and CEO of Lesara.com, one of the fastest growing online shopping platforms in Europe. In this interview, you will learn how he built this empire, what makes it so disruptive – and why he thinks it’s so important to never compromise on hiring…

There is no such thing as Ecommerce – It’s simply commerce

“Think of a different nomenclature: Everything is, or will be, digital to some degree” says Stefan Wenzel, Digital Executive and CEO with 18 years of experience in Ecommerce executive roles. In this interview, you will learn how he perceives the evolution of the industry and what tips he has for those who would like to try walking in his shoes one day. Paulina: Let’s start by reminding our readers that…

CALL FOR PAPERS – Present at the e-commerce berlin expo 2018!

Secure your spot in the E-Commerce Berlin Expo 2018 agenda on February 15, 2018 at Station, Berlin and share your knowledge about e-commerce! Take part in the Call For Papers-Contest 2018 now and present in front of more than 4000 industry professionals and 100 exhibitors. The biggest pure e-commerce event in Berlin which gathered more than 3000 visitors and hosted over 85 industry leaders, such as DHL, Idealo, Otto Group,…

The best things come in threes – E-Commerce Berlin Expo returning for its third edition on february 15, 2018!

The team of E-Commerce Capitals is returning to Germany’s capital to bring back the third edition of E-Commerce Berlin Expo, one of the hottest industry events of the year. Berlin, Europe’s melting pot of tech, culture, and more, is hosting the event on February 15, 2018 at Station. The free-to-attend event, which drew over 3000 international visitors and hosted over 85 industry leaders, such as DHL, Idealo, Rakuten, PrestaShop, Meet…

Today is all about selling experiences

Since the fulfilment of the American dream of GANT’s founders nearly seventy years, ago, the company has grown into a global brand. In this interview with Swana Walters from GANT Germany you will learn how the company is adapting to the ultra-dynamic online and retail reality without discarding its heritage. [Paulina, EC] You work as Marketing Manager eCommerce at GANT Germany, a branch of an American lifestyle brand offering premium…

Shopping at your fingertips – the state of mobile commerce in germany

Mobile Commerce is on the rise in Germany; climbing to ever higher growth rates in one of Europe’s biggest markets. However, latest statistics on device usage show that mobile success cannot be taken for granted – and that there is an even bigger growth spurt yet to come. Beginning of this year the We-are-social report “Digital in 2017” gave fresh insights about digital usage and activities in many countries…

Founder’s insights: OSCON takeaways

After visiting OSCON and seeing how other companies were engaging in open-source, I decided to share some of the more interesting things I learned with the community around Shopsys Framework – our clients, partners, fans, employees, advisors, consultants and investors. Overall, OSCON has probably been one of the best conferences I’ve ever attended, simply in terms of having access to developers. Where else can I find and talk with…

Events News Trends

Google Attribution for free is finally going to solve all marketers’ problems. Or is it?

At its Google Marketing Next event in mid May, Google announced that it is rolling out a free, still-in-beta version of Google Attribution in its Analytics platform. Finally, even mid-size businesses who cannot afford the Google Analytics 360 suite will have access to data-driven attribution models so that they can better evaluate the performance of their marketing mix. This is great news for companies that do most of their digital…

Increase conversion rate with proper User Experience (UX) design

Simplicity is a major element in eCommerce website design because customers want to get things done quickly. A great UX of your online shops are supposed to fulfill people’s desire and meet company’s goals. But every online retailer should understand that online shop with too many elements on a page may confuse visitors and decrease conversion rate. In this article, we want to share tips that will help you increase…

Your content is as good as the team that creates it

These straightforward-but-true words come from the very source of great content: Zalando and its Teamlead Content Marketing Strategy Tina Nord. In this interview, as a prelude to her virtuoso talk at the E-commerce Berlin Expo 2018, you will learn how Zalando empowers their customers to find the right content in every micro moment – and how you can start doing this, too. Paulina, E-Commerce Capitals: You work as Teamlead Content…