E-commerce Platforms and Apps: Preferences and Usage among German Students

E-commerce platforms and apps offer an excellent shopping experience. They bring both sellers and buyers into one place. They offer convenience and speed to users whether on mobile or computer. The platforms and apps sell internationally but also offer a local shopping experience. Students in Germany use e-commerce platforms to maximize savings. They also use them to make a sale and earn an income. They seek offers, discounts, and promotions through online shopping apps. Due to their shopping habits, they have unique preferences and usage of the apps. 

Importance of studying e-commerce preferences among students

Consumer behavior is an important aspect of e-commerce. The e-commerce platforms and apps allow users to buy and sell products globally. They are free to choose the product and supplier they want from any location. Students in different countries have unique buying behaviors. Nevertheless, they are all quick to embrace mobile commerce. 

The reason is that it is easy to carry a mobile phone and use it at any time. German students are allowed to work part-time and study. This provides them with an opportunity to earn. It also provides them with buying power. Regardless, they seek to manage their money to last them through an entire semester. Apart from buying products, they also buy an essay or pay for homework.  

Due to this, they seek purchase deals and bargains in digital marketplaces. It is important to understand e-commerce preferences among students. It gives your ideas about what you can sell to them and the strategies to use. You will know what payment methods and product variety to offer them. There are many popular educational platforms and apps popular among students. One of them is homework and essay writing platforms. Through the platforms, a student can use essay writers for hire to write papers. The writers create high-quality and informative papers for them. 

A student can use them to write a term paper or write an essay. They can also use them to get help to complete homework. The student can then have time to prepare for exams. 

Preferences and usage of e-commerce platforms and apps among German students

The main items that students shop for in Germany include:

  • Groceries
  • Books
  • Clothes and accessories
  • Beauty products
  • Electronic devices
  • Furniture for dorms and student rooms

Universities provide various shopping opportunities that offer affordability. Various brands offer attractive student discounts too. Students in Germany choose e-commerce platforms and apps based on many factors. They look at the online transactions involved and the payment methods available. They prefer platforms and apps that offer discounts and a wide variety of products. 

They also consider after-sales services and customer reviews of the platform. Platforms with better offers attract more users. Their preferences are mainly impacted by social, enjoyment, and perceived risks. These preferences are likely to influence consumer needs in the future. 

Popular e-commerce platforms and apps available in Germany

The most popular e-commerce platforms in Germany offer a wide range of products. They serve a broad range of audiences and have great influence globally. The top platforms with great user experience are as follows.


Lidl was started in 1930 and sells budget groceries. It is a household name in the entire European region. It receives over 21.5 million online visitors monthly. It is popular for its low-cost groceries and other items. 

Amazon Germany

Amazon Germany is one of the largest e-commerce platforms in the country. It receives over 578 million visitors monthly. It is a branch of Amazon US and the largest e-commerce site globally. It sells anything from clothes to groceries, electronics, and furniture. 


Otto was started by a German in 1949. It grew fast to become one of the largest e-commerce stores in the world. It sells fashion, electronics, and home appliances. 

Analysis of the preferred e-commerce platforms and apps among German students

If you want to become an e-commerce writer, one skill you should learn is how to analyze e-commerce platforms. Some of the platforms mainly preferred by students in Germany are as follows.

eBay Germany

eBay Germany offers a wide range of products and services. It is popular for its attractive discounts on clothing, laptops, and beauty products. The platform allows private sellers to advertise and sell products. Students can get opportunities to sell and earn commissions. They sell cheap second-hand apparel and excellent services. 


Otto is widely used by students due to its attractive prices. It targets buyers in the low and middle-income brackets. Most of its customers earn below 34,000 EUR annually. This is one of the reasons it is preferred by students. They prefer to buy fashion, groceries, and electronics. It offers fast shipping services and great discounts to students. 


Idealo is one of the largest e-commerce websites for price comparison in Germany. According to Statista, 52% of online shoppers use this platform. They visit it whenever they need to compare the price of items, flights, and many more. Online shoppers get access to over 500 million items to compare. It offers students in Germany an excellent opportunity to shop for the least expensive items. 

Frequency of e-commerce app usage among German students

Statistics by shows 51% of shoppers in the region shop online. Students use food-ordering apps most frequently. A Statista report shows most students shop at least once a month. For commonly used items, they shop at least once weekly. 

They use apps like HelloFresh and Lieferando to order fresh food. They use apps like Airbnb and Immoscout24 to shop for student housing. Monthly, they use platforms for groceries like eBay and Amazon.  They also use platforms to buy electronics, clothing, and educational service once in a while. 


Students in Germany use e-commerce platforms and apps for different reasons. They use them to buy clothing, groceries, and to order fresh food. Their choice of apps or platforms depends on offers available and discounts. They seek to save more money and spend less. Some of them use platforms and apps to sell items and earn extra money.