Digital 100 serves as the authoritative ranking of the fastest-growing online brands in 10 major industry categories. Find out which brands are doing the best in 2023 in Germany. Discover the most visited sites with the highest engagement rates by category. The growth rate is determined by the annual traffic growth.
You can also learn more with the exclusive Digital 100 Insights Report, compiled by industry experts!
#1 Apparel and Accessories
This study looks at the most rapidly growing websites in the apparel and accessories segment, with at least 100,000 online visitors from Germany.
01 trendyol.com
02 shopcider.com
03 catalove.com
04 sinsay.com
05 sneakerjagers.com
06 sellpy.de
07 lyst.com
08 deichmann.de
09 charlestyrwhitt.com
10 modivo.de
The growth rate of the top 10 websites was 151%. Also, there were 99.5 million annual visitors to the top 10 sites.
Shopcider.com, a budget women’s clothing retailer, ranked second in Germany’s fastest-growing clothing websites, with a 274% traffic boost in 2022. Consumers sought deals not only in women’s fashion but also in kids’ clothing and second-hand items on sellpy.de. Catalove.com and Lyst.com, luxury clothing aggregators, experienced 154.2% and 104.5% growth, aiding shoppers in finding the best brand deals online.
#2 Consumer Electronics
Here are the fastest-growing websites in the consumer electronics retail segment, with a minimum of 100,000 online visitors from Germany.
01 victronenergy.com
02 shop.samsung.com
03 hihonor.com
04 tado.com
05 foto-leistenschneider.de
06 galaxus.de
07 casio.com
08 homematic-ip.com
09 ring.com
10 anker.com
The growth rate of the top 10 sites was 84.1%. Also, there were 54.0 million annual visitors to the top 10 sites.
Consumers shift to alternative energy – Victronenergy.com, saw a 276% YoY traffic surge, while Anker.com’s almost 27% growth stems from portable power solutions. Smart-Home devices cut heating costs; Tado.com’s 70,5% traffic increase results from smart thermostats, and homematic-ip.com grows 51% selling thermostats and temperature sensors. D2C mobile device shops like shop.samsung.com and hihonor.com experience 101,9% and 94,6% YoY growth.
#3 Automotive
Here are the hottest websites in the automotive segment, with a minimum of 100,000 online visitors from Germany.
01 copart.com
02 b-parts.com
03 giga-reifen.de
04 reifenlab.de
05 summitracing.com
06 derfreistaat.de
07 augustin-group.de
08 autodoc.de
09 liqui-moly.com
10 aldcarmarket.com
The growth rate of the top 10 websites was 36,0%, with 41,8M annual visitors.
In 2022, the German automotive industry focused on used cars. Consumers not only bought used and even damaged cars on sites such as copart.com (+64.2%) and aldcarmarket.com (+23.5%), but also searched for and bought used car parts on sites such as b-parts.com (+50.3%).
#4 Tourism
Here are the most popular websites in the tourism segment, with a minimum of 100,000 online visitors from Germany.
01 interrail.eu
02 trip.com
03 hotel-mix.de
04 international-bahn.de
05 we-are.travel
06 getyourguide.com
07 united.com
08 trendtours.de
09 saalbach.com
10 ab-ins-blaue.de
The top 10 websites collectively experienced an impressive average growth rate of 170%, with a combined annual visitor count of 43.3 million. This underscores the substantial increase in online traffic and user engagement across these platforms.
German commuters favor trains as interrail.eu and international-bahn.de witness a surge in traffic, with interrail.eu experiencing a remarkable 304.3% increase, indicating growing interest in both domestic and international rail travel. Additionally, budget-conscious travelers show a preference for affordable vacation options, as we-are.travel and trendtours.de, specializing in discounted vacation packages and hotel vouchers, see 165.7% and 141.9% traffic growth YoY, respectively.
#5 Home and Garden
Here are the top websites in the home and garden segment, with a minimum of 100,000 online visitors from Germany.
01 myenergykey.com
02 vevor.de
03 flexispot.de
04 klimaworld.com
05 erkmann.de
06 lubera.com
07 scheppach.com
08 sharkclean.de
09 loberon.de
10 hygi.de
The top 10 websites collectively achieved an impressive average growth rate of 119.1%, attracting a total of 61.3 million annual visitors.
DIY home repairs (e.g., roof restoration projects) are on the rise, with vevor.com seeing a 115,4% increase in visitors. This indicates that Germans are opting for cost-effective self-repairs, reducing reliance on professional services. Germans shop for holiday comfort, as erkmann.de and loberon.de experienced 79.9% and 39,8% visitor increases, respectively, with popular searches related to seasonal decoration.
Personalized furniture is in demand, with flexispot.de witnessing a dramatic 101% traffic surge due to custom desk assemblies and ergonomic solutions.
#6 Ticketing and Leisure
Here are the most visited websites in the ticketing and leisure segment, with a minimum of 100,000 online visitors from Germany.
01 fansale.de
02 livenation.de
03 ticketmaster.de
04 gunfinder.de
05 eventim.de
06 viagogo.de
07 adticket.de
08 koelnticket.de
09 ticketonline.de
10 osiander.de
The top 10 websites collectively achieved an impressive average growth rate of 145.5%, attracting a total of 243.7 million annual visitors.
Ticket sales sites dominate, reflecting a resurgence in live events with popular shows in 2022. Eventim leads, with eventim.de (+140.8%) and fansale.de (+186.8%) taking the top spot. The secondary ticket market thrives with fansale.de and viagogo.de (+131.2%), offering an affordable alternative in a seller-rich environment.
#7 News and Media
Here are the top-ranked websites in the news and media segment, with a minimum of 100,000 online visitors from Germany.
01 liveuamap.com
02 pravda.com.ua
03 blitz.plus
04 tsn.ua
05 nacional.hr
06 ukr.net
07 karlsruhe-insider.de
08 unian.net
09 polskiobserwator.de
10 aussiedlerbote.de
The top 20 websites collectively achieved an impressive average growth rate of 281.0%, drawing a total of 244.4 million annual visitors.
Of the top 10 domains, four are Ukrainian news sites: pravda.com.ua (up 540.2%), tsn.ua (up 337.9%), ukr.net (up 248.9%), and unian.net (up 239.4%). Since only two of these domains have German or English versions, we can assume that interest in these sites comes mainly from Ukrainian and Russian immigrants and refugees residing in Germany.
#8 Beauty and Cosmetics
Here are the hottest websites in the beauty and cosmetics segment, with a minimum of 100,000 online visitors from Germany.
01 miss-sophie.com
02 my-origines.com
03 kikocosmetics.com
04 cultbeauty.com
05 dm.at
06 everdrop.de
07 ava-may.de
08 treatwell.de
09 purish.com
10 essence.eu
The top 10 websites collectively achieved an average growth rate of 51%, attracting a total of 33.7 million annual visitors.
The top 2 beauty websites saw substantial annual traffic growth. The demand for eco-friendly cosmetics boosted eavesdrop.de’s visitors by 26%. Affordable brands like dm.at, eavesdrop.de, and essence.eu attracted more visitors, reflecting cost-conscious consumers amid rising living expenses.
#9 Financial Services
Here are the most popular websites in financial services, with a minimum of 100,000 online visitors from Germany.
01 barclays.de
02 mueritz-sparkasse.de
03 steuer-web.de
04 opensea.io
05 elster.de
06 interhyp.de
07 wise.com
08 hanseaticbank.de
09 sparkasse-fulda.de
10 vr.de
The top 10 websites collectively achieved an average growth rate of 94.7%, attracting a total of 189.7 million annual visitors.
Traditional banking institutions’ regional branches dominated the top 10 financial websites, with Barclay leading after strategic shifts and partnerships. Companies focusing on financial cost reduction secured three spots, including tax service providers like steuer-web.de and elster.de. Wise’s popularity can be attributed to digitization and the search for economical banking solutions. However, opensea.io witnessed an 88.6% surge but later declined as the global crypto market, including NFTs, faced challenges.
#10 Technology and Services
Here are the top websites in technology and services, with a minimum of 100,000 online visitors from Germany.
01 snipfeed.co
02 worldpay.com
03 clarivate.com
04 sumup.com
05 qonto.com
06 datatrans.ch
07 propstack.de
08 prolific.co
09 heavenhr.com
10 ariba.com
The top 20 websites collectively achieved an impressive average growth rate of 88.2%, attracting a total of 22.0 million annual visitors.
In 2022, several domains, including worldpay.com, sumup.com, qonto.com, and datatrans.ch, experienced substantial growth. They catered to the increased digitalization in smaller German businesses, driven by a shift from cash to card payments. Concurrently, heightened digital business research showcased the expanding role of data science, with domains like Clarivate.com and prolific.co offering analytical solutions.
Last Words
The Digital 100 provides invaluable insights into the fastest-growing online brands across various sectors in Germany for 2023. From clothing and consumer electronics to finance and technology, it highlights the remarkable digital transformation and consumer trends.
These findings underscore the evolving landscape of German online businesses, with particular emphasis on the surge in e-commerce, and reflect the adaptability and dynamism of the digital market.
