In Germany, shopping locally isn’t just a trend – it’s a way of life.
According to Dr. Jennifer Hendricks in the Germany Local Consumer Market Report 2023, most Germans prefer buying products and services close to home.
This local-first mentality shapes how businesses connect with customers and makes local listing sites a key tool for reaching this audience.
For anyone looking to get noticed in Germany, tapping into these platforms is a must.
In the following article, we’ll look at the top 10 local listing sites in Germany.
Top 10 local listing sites in Germany
Let’s see where Germans are looking when they want to keep things close to home:
#1 Kleinanzeigen (previously Ebay Kleinanzeigen)
This is the most popular site for local classifieds in Germany.
People use it to buy and sell second-hand items, find local services, and even look for real estate.
Interesting facts:
- In the first three months of 2024, Kleinanzeigen earned a revenue of 64 million euros. This compares to the 62 million euros in revenue the company made in the same period in 2023.
- In March 2023, it was visited by 37.11 million unique users. This number was higher than in March 2022, which saw 36.82 million unique users, and also showed an increase from the month before.
#2 Meinestadt.de
A one-stop site for local listings.
You can find jobs, real estate, events, and services in different cities and regions across Germany.
#3 Markt.de
A well-known site for classifieds.
It’s the place to go if you want to buy or sell pets, cars, or even find a job. Many people use it for local deals.
#4 Quoka.de
Another popular site for classifieds.
Quoka has listings for jobs, real estate, and things for sale. It’s similar to Kleinanzeigen but has its own loyal users.
Interesting fact:
- In November 2023, quoka.de received approximately 7.5 million visits.
#5 Immobilienscout24.de
The top site in Germany for finding real estate.
Whether you want to buy or rent, this site has many listings for homes, apartments, and commercial properties.
Interesting fact:
- In July 2024, the number of visits to immobilienscout24.de was around 39.6 million.
#6 Immonet.de
Immonet.de is a big name in real estate.
It has many listings for buying or renting properties across Germany. It’s a strong alternative to Immobilienscout24.
Interesting fact:
- In September 2023, immonet.de recorded 6.8 million visits.
#7 WG-Gesucht.de
The best site for finding shared apartments (Wohngemeinschaften) and temporary housing in Germany.
It’s especially popular with students and young professionals.
#8 StepStone.de
Mostly a job site, StepStone is very popular for finding local jobs in Germany.
It has listings for many industries and regions.
#9 Jobbörse.de
A big job listing site in Germany.
You can find both local and national job opportunities. It’s part of the Federal Employment Agency’s services.
#10 Facebook Marketplace
Facebook Marketplace rounds out our list.
While it’s a global platform, it serves as a useful tool for local transactions as well.
Many people turn to Facebook Marketplace to buy and sell items within their own communities.
It has a unique advantage because it’s embedded within Facebook, so it’s easily accessible to the social media’s vast user base.
Interesting fact:
- Statista reveals that Facebook Marketplace is particularly popular among the younger demographic in Germany. About 15 percent of respondents aged between 16 and 29 years report using the platform to buy or sell second-hand items.
Why do Germans prefer to shop & buy locally?
On average, every 1 in 2 Germans aged between 65 and 79 years old admits to using local businesses. Mintel reports that Germans are increasingly drawn to such companies, and it’s easy to see why.
Why?
With the recent global shake-ups, like the COVID-19 pandemic and the ongoing Ukraine conflict, people have become more aware of the fragility of international supply chains.
This has sparked a shift towards supporting nearby businesses, which feels more reliable and meaningful.
Shoppers appreciate local businesses, and there’s a sense of pride in backing their community.
Plus, many Germans believe that doing that is a simple yet powerful way to make a positive impact on the world around them.
Wrap up
Wrapping up, these top 10 local listing sites are a must for those looking to connect with customers in Germany.
Whether you’re selling products, posting job openings, or renting out property, these platforms put you right in front of the people you want to reach.
As a result of getting your business on these sites, you can easily tap into the local market and grow your customer base.
Do you want more tips on how to succeed in the German market? Check out E-commerce Germany News for valuable insights and advice.
