Personalisation: Get out of your children’s shoes
Part 1: Personalisation option in OXID eShop – the (market) theory The topic of personalisation is on everyone’s lips. Fired by the hype about artificial…
3 Steps to Measure Effectively Your Marketing Campaigns
A significant benefit of internet advertising is the possibility to get lots of information on an ad’s success in real time. The major thing about…
6 reasons why you should exhibit at E-commerce Berlin Expo
E-commerce Berlin Expo 2019 is still one of the most vivid memories, but we keep on going! While we are getting ready for its 2020…
Easy e-commerce. How to stop losing customers and fully unveil the sales potential of your online store?
According to the Baymard Institute’s report, almost 70% of carts are abandoned. That means that 7 out of 10 purchases are not completed. There can…
“Let’s go global”: interview with Pouya Boland, CEO of Chiquelle
Pouya had a great talk during the E-commerce Warsaw Expo about international expansion, the rules for e-commerce success across the globe and how to expand…
EBE19 flashback: let’s see it once again!
Numbers speak for themselves: over 5000 visitors, 4 stages full of knowledge and 150 exhibitors from 21 countries. E-commerce Berlin Expo was held on the…
3 Easy Ways to Optimize Your PPC Campaign and Reduce Your ACoS
Amazon advertising is a double-edged sword. If done right, it can propel your Amazon store into a profit machine. If not done right, it can…
The potential of mobile, AI and machine learning strategy, customer engagement in the omnichannel world and more at EBE19!
The E-commerce Berlin Expo 2019 returned for its fourth edition to STATION Berlin. The potential of mobile, AI and machine learning strategy, customer engagement in…
E-commerce will merge experiences with the offline world – interview with Bruno Gorgulho
We invited Bruno Gorgulho, Head of Solutions Exponea, to talk about e-commerce, customer experience and Artificial Intelligence. Enjoy! Attend his session during E-commerce Berlin Expo 2019! You’re a Head of Solutions at Exponea. What’s your role in the company? Bruno GorgulhoHead…
Site search is the hidden gem of conversion optimisation – interview with Kylie Fletcher
Site search seems to be very underrated in the world of e-commerce. We decided to invite Kylie Fletcher, a Creative Content & Marketing at Sooqr,…
We need to think about an ecosystem of ideas – interview with Christina Keller
We invited Christina Keller, a Regional Head of Creative Shop on Facebook, for a cup of virtual coffee to talk about e-commerce, inspirations and clever mobile architecture. Attend her session during E-commerce Berlin Expo 2019! You are a Regional Head of Creative Shop at Facebook. Can you tell us more…
Conflicting SEO Signals
Sites fail to live up to their full potential in Google Search because their on-page signals are conflicting, rather than consistent. These are the Top-5…