SEO in ecommerce: go for long tail and avoid these mistakes
“There is a significant chunk of revenue tucked away in that long tail that is always at risk of being overlooked. Your C-Items may not…
How to get your mobile Commerce App featured by Apple
Apple regularly curates and promotes high quality apps in the App Store. Being featured in the front page or “Shopping” category of the App Store…
Enhancing your online store profits and customer satisfaction with retargeting
Any online store owner knows very well the frustration of investing a great deal of time and money into marketing campaigns, optimization and design for…
Email Marketing trends to think about in 2017
As far as fortunetelling is concerned, there’s one thing we can be sure of: email marketing will still be an important marketing channel. If you…
Manage your product information in one place by connecting Magento and Akeneo – how we reached the final ‘yeah!’ [case study]
How to prepare the same products for different channels without repeating mundane tasks? How to manage your product information in one place? Case study of…
“Starting in other countries is easy”, says Hugo Smoter from Spreadshirt
“But it is hard to grow and sustain success on a long-term basis”, he adds. In this interview, Hugo Smoter, the Chief Commercial Officer of…
Finch wins best Shopping Performance Award 2016 from Google Emea
Finch won a major award from Google Premier Partners Awards this past week. Google created the The Premier Partners Awards to celebrate innovation and success…
Email campaign stats in 2016: average open and click rates
Getting a good grasp of your own marketing pursuits is no easy feat, especially without a good point of reference. What kind of CTRs should…
Marketing must-do? Keep moving, keep exploring!
“Very good content that ranks high organically can attract visitors to your website for months and years after publishing”, says Karsten Köhler from HubSpot. In…
The golden metric for your online store – customer lifetime value
You’re all quite busy now, right? Of course, it’s peak season for ecommerce sales. But this dynamic time brings you a unique opportunity to analyze…
Karl Wehner from Alibaba Group and the topic of international expansion on the eastern markets at the e-commerce Berlin Expo
The biggest names of e-commerce will meet in Berlin. The event will host Karl Wehner from Alibaba Group and a range of top representatives of…
Smartbuyglasses receives over 60,000 questions from every month. How to manage with that amount of request? (case study)
SmartBuyGlasses is one of the world’s largest designer eyewear e-commerce companies and operates over 30 local websites in over 15 languages around the world. Everyday…