Target Audience vs Buyer Persona: What’s the Difference
Identifying who your ideal customers are is critical to your business’ success. It is the catalyst to a targeted strategy, stronger relationships, and more sales. …
Goodbye distance selling thresholds – Hello OSS: What will change for almost all European online merchants as of July 1st
On July 1st, Europe’s largest VAT reform will be implemented and the so-called One-Stop-Stop (OSS) will be launched throughout the EU. The goal behind it:…
Top 10 online supermarkets worldwide
There is a report provided by ecommerceDB which points to the top 10 online supermarkets around the globe. Most people consider supermarkets as places where…
The importance of checkout design and four best in class examples
Arguably, there isn’t a single page on your website that rivals the importance of your checkout page. If a customer has made it to checkout,…
Use digitization for automation with the help of PayJoe
goodluz – stock.adobe.com Simplify your e-commerce accounting Digitization meets accounting. Take the chance and become more efficient and save money. Our software solution PayJoe enables proper…
Digitalization in modern FMCG retail with Listex.online
How accurate digital product data helps to optimize and automate logistics, marketing, planogramming, e-commerce retail processes The market of FMCG is huge, and this fact…
Top 6 SEO tips for eCommerce websites in 2021
The importance for eCommerce websites to rank at the top of search engines continues to grow. While paid searches can lead to quick success, they…
Enterprise Marketplace Index: key takeaways from the report
The digital-first era accelerated in 2020. Someone-stop shop digital giants secured their position as market leaders, but many legacy retailers were caught in the middle,…
The most critical insights from Adobe Digital Economy Index: COVID-19 Report
Have you been searching for information on how online shopping habits and purchasing power have changed in 2021? The Digital Economy Index, Adobe has the…
German retailers can focus on live shopping to increase online sales
A new study of European online shopper behavior shows German retailers can grow their online business by improving live shopping experiences. The Behavior of Online Shoppers…
Where did you get it? On Amazon, of course…
One of 2020’s biggest lessons was that while everyone stayed home, ecommerce celebrated levels of unprecedented success. Amazon certainly was one of the main beneficiaries…
Benefits of checkout marketing and why it is cool
What is checkout marketing? In checkout marketing companies display offers in the form of coupons on their checkout page as a reward for the customer’s…