Author: Kinga Edwards

News Trends
Oktoberfest in e-commerce
The year 2020 will undoubtedly remain in our memory for a long time. It brought many unexpected situations that affected the lives of people around the world. We still must face the pandemic, although many countries are slowly returning to the new normality, with sanitary restrictions implemented, of course.  Unfortunately, the pandemic will also bring huge changes in the event industry. Many events have gone from offline to online, but…
Reports Trends
M-commerce in Germany
M-commerce is short for mobile commerce. Simply saying it is e-commerce but via mobiles. It is getting more and more popular. No surprise, since we all spend over 3 hours a day using the phone. How does m-commerce present in Germany? We have covered the topic and showed you some interesting statistics in m-commerce topics. Lets’ dive in! E-commerce vs m-commerce E-commerce is so popular among German users. It is…
Reports Trends
Key takeaways from The state of European checkouts in 2020 Report
The state of European checkouts in 2020 Report was created to highlight common mistakes during checkout. For e-commerce, it should be a priority. Below you can find a list of takeaways from this report. If you want to dive in, you can download the full report here.For the purposes of this report, 450 companies from Great Britain, France, Germany, the Netherlands, Spain, Italy, and Sweden were analysed. A surprising conclusion…
Reports Trends
Welcome to our store, we’ve got fun and games
What qualities do customers look for the most in electronics stores? Low prices, kind service and entertainment – Neticle has revealed. Between the 1st of May and the 31st of July, the online media and text analytics company Neticle looked at the mentions of seven large electronics stores on the German web – namely MediaMarkt, Saturn, Notebooks Billiger, Expert, Conrad, Euronics and Cyberport – and analysed their reputation. The big…
News
German insurance market: overview, promotion and trends
Marketing activities undertaken in insurance companies should include analysis the environment of the insurance company and internal factors resulting from the nature of the business and external factors for which the company does not has no effect, market analysis of potential buyers. There are many nuts and bolts when it comes to the German insurance market, but today, we’ll show you how brands tackle it, who’s the bigger German insurer…
Reports Trends
Delivering on the promise: 6 key points from InternetRetailing report
The topic of this text is a white paper created by InternetRetailing in association with Kameleoon. The main subject of this report is personalization in e-commerce. It shows why personalization is so important for shoppers and why you should implement it. We covered the most important issues from this report and collected them in the lists of highlights for you. If you are interested in reading the whole piece, you…
News
Live shopping: the shining star of e-commerce
Online shopping is our everyday life for most of us, and in recent months it is even the basic form of purchasing products. Many people at that time found out that online shopping has many advantages, although it does not replace live contact with the product or the seller. In some industries, this is quite important. What is the power of live shopping and in which industries is it best…
Reports Trends
Reuters Report Digital News: 5 highlights to bookmark
Is 2020 the year of reports? We don’t know, but with the number of great reports being released by publishers around the world, that’s the impression! This time, we take a closer look at the Reuters Digital News report, which deals with the subject of information availability. How do people read the news? What kind of media do they trust? Are they afraid of disinformation? What are the challenges facing…
News Trends
Social media meets E-commerce: 5 tips
Social media channels offer enormous but often untapped potential in the field of e-commerce. 68% of Germans have already noticed a product via social media. A total of 32 million people use Facebook. 25 million users visit Instagram.  The numbers make it clear that you should not miss your chance to use social media channels for your e-commerce performance and jump on the wave. No matter whether you use Facebook,…
News Trends
TikTok for marketing: the nuts and bolts
The paths of cooperation on Instagram and YouTube have long been worn, so a dose of fresh blood is refreshing not only for the branders themselves, but above all for the recipients of their advertising messages. Facebook marketing is already consciously used by the vast majority of companies actively running business profiles and creating paid promotional campaigns. However, the Internet does not end with these giants. There are spaces that…
Events Trends
Is EBE’s DNA compatible with yours? Why to visit E-commerce Berlin Expo
Deoxyribonucleic acid is the material in humans and almost all other organisms. Almost every cell in our bodies has the same DNA. That means every part of us is similar in some way and in general, makes our look and character consistent. You might wonder what that’s got to the E-commerce Berlin Expo.  As it might sound odd, they have a lot in common – or at least 8 resemblances.…