Author: Kinga Edwards

Reports Trends
5 crucial learnings from Eurostat e-commerce statistics
It is widely known that e-commerce has become increasingly popular in recent years. More and more people see the advantages of this kind of shopping – the speed, convenience, and the possibility of ordering things from the farthest corners of the world. It is a tendency visible globally, but it is worth taking a look at the given by Eurostat data about the European Union. How does Europe respond to…
Reports Trends
6 takeaways from Braze 2021 Global Customer Engagement Review
Customer engagement should be of interest to all businesses, regardless of the sector in which they operate. Therefore, it is worth knowing the latest trends on this subject, what the general situation on the market looks like and what bodes well for success in this field. Braze prepared a report on this one powered by their experience. The report was also based on data from a survey in which B2C…
Reports Trends
Key takeaways from Amazon Europe Poll 2020
Amazon is expanding its European market share. Its recent entry into the Polish market boosted it even further. But how does it look from the sellers’ perspective? Is it really such a great deal? How the brands sell via the marketplace, and what are their thoughts about this retail giant? Pattern provided The Amazon Europe Poll and surveyed for this purpose 30 brands that are selling on Amazon. They are…
News Trends
Models or mannequins? What works better for e-commerce pictures?
Photos are the way to sell products in the fashion industry. E-commerce is based on presenting products virtually through different pictures by showing items in various angles. These pictures should be taken by professionals that are experts in this field since they act as a replacement for a client’s store visit (online shopping is a lot more convenient than traditional shopping and nowadays more people are using it than ever…
News Trends
How to take high-quality photos of your e-commerce products? Packshot guide.
E-commerce is one of the most trending industry nowadays. To draw customers attention you need a top-notch marketing strategy, but for the most, a perfect website which plays the role of your store.  You should make sure that the customer journey in your e-store is as convenient and intuitive as possible. Online shop optimisation also means refining detailed product description with all the needed measurements, as well as placing great…
Reports Trends
E-Commerce – State Of Online Returns – September 2020 – New Trends & Tips
The global COVID-19 pandemic has brought many changes to the world. Some industries have suffered massively, while for others the virus opened the door to a world of pure success and growth. For e-Commerce, a worldwide lockdown and extremely strict rules of isolation meant one thing: it’s time to shine. However, it’s not as easy as it sounds. The pandemic has caused people to change a lot of their shopping…
News Trends
How to start selling on Allegro?
It is quite obvious that most of us changed our shopping habits; e-commerce has developed dynamically over the world. It was inevitable since technology is developing so fast and most of the day we spend online.  Do you want to transfer your store to digital? Or are you fresh on the market and just want to start selling online? No matter why you are considering it, it may be the…
News Reports Trends
How COVID-19 impacted sales – key metric from McKinsey&Company report
Not surprised at all – COVID-19 has affected the whole globe. Buyers and sellers included. Like most people, they also had to switch to digital. This was the initial reaction to the closure of many brick-and-mortar stores. However, now for many of them, ecommerce has become normal. How has the pandemic changed sales? McKinsey&Company has prepared some insights that you can read as a whole here. In this article, you…
Interviews
How e-commerce can be harnessed to help local businesses
The online retail giants may appear unassailable, but a local solution combined with a digital strategy may help small retailers find a chink in their armour, writes Joris Kroese, founder and CEO of Hatch Last year, the retail industry witnessed an extraordinary shift, from in-store to online shopping due to COVID-19. Now, Black Friday and various end of year promotions pushed online sales even further, to record heights in the…
Reports Trends
World e-commerce statistics from the GLOBAL 2020 Ecommerce Report by RetailX
RetailX has prepared a report about eCommerce in 2020 – and we wouldn’t be ourselves if we didn’t dive deep into it!  In this article, you will find six parts, discussing each continent’s issues. If you are interested in reading the full report, you can download it here. eCommerce in Africa The report covers as many as eight African countries – Egypt, Ghana, Kenya, Morocco, Nigeria, Rwanda, South Africa, and Tanzania.…
Reports Trends
The Shopify Plus’ Report: Tips and trends for ecommerce in 2021
2020 was a year of changes. Besides the fact that 2021 is a big unknown, we can certainly say that the era of ecommerce has just begun. Because of the pandemic, ecommerce has accelerated, and just in weeks reached a decade of growth. For this reason, entirely new challenges and trends await us. Shopify Plus put all of them together and made the report which will help you to understand…