Author: Kinga Edwards

Reports Trends
Delivering on the promise: 6 key points from InternetRetailing report
The topic of this text is a white paper created by InternetRetailing in association with Kameleoon. The main subject of this report is personalization in e-commerce. It shows why personalization is so important for shoppers and why you should implement it. We covered the most important issues from this report and collected them in the lists of highlights for you. If you are interested in reading the whole piece, you…
News
Live shopping: the shining star of e-commerce
Online shopping is our everyday life for most of us, and in recent months it is even the basic form of purchasing products. Many people at that time found out that online shopping has many advantages, although it does not replace live contact with the product or the seller. In some industries, this is quite important. What is the power of live shopping and in which industries is it best…
Reports Trends
Reuters Report Digital News: 5 highlights to bookmark
Is 2020 the year of reports? We don’t know, but with the number of great reports being released by publishers around the world, that’s the impression! This time, we take a closer look at the Reuters Digital News report, which deals with the subject of information availability. How do people read the news? What kind of media do they trust? Are they afraid of disinformation? What are the challenges facing…
News Trends
Social media meets E-commerce: 5 tips
Social media channels offer enormous but often untapped potential in the field of e-commerce. 68% of Germans have already noticed a product via social media. A total of 32 million people use Facebook. 25 million users visit Instagram.  The numbers make it clear that you should not miss your chance to use social media channels for your e-commerce performance and jump on the wave. No matter whether you use Facebook,…
News Trends
TikTok for marketing: the nuts and bolts
The paths of cooperation on Instagram and YouTube have long been worn, so a dose of fresh blood is refreshing not only for the branders themselves, but above all for the recipients of their advertising messages. Facebook marketing is already consciously used by the vast majority of companies actively running business profiles and creating paid promotional campaigns. However, the Internet does not end with these giants. There are spaces that…
Events Trends
Is EBE’s DNA compatible with yours? Why to visit E-commerce Berlin Expo
Deoxyribonucleic acid is the material in humans and almost all other organisms. Almost every cell in our bodies has the same DNA. That means every part of us is similar in some way and in general, makes our look and character consistent. You might wonder what that’s got to the E-commerce Berlin Expo.  As it might sound odd, they have a lot in common – or at least 8 resemblances.…
News Trends
eCommerce in Sports and German Football Club Merchandise Sales
From Clubs to Brands The sports industry is a multi-billion-dollar enterprise that employs millions of people around the world. Actual players only make up a fraction of that workforce. Prior to the coronavirus pandemic, the global sports industry was projected to increase its earnings from $471 billion in 2018 to $614.1 billion by 2022. However, worldwide lockdowns imposed throughout 2020 have resulted in cancelled seasons, no ticket sales, and a…
News
Instagram Hashtags for E-commerce: 6 Examples from Germany Brands
As specified in the Germany e-commerce market overview, 82 million Germans do online shopping and around 30% of them buy something online every week. What is more, the German e-commerce market is predicted to reach $105,646M by 2024.  This means that the competition is growing, so Germany e-commerce brands seek out new creative ways to stand out from the crowd and grab the attention of their customers. Thus, more and…
Reports Trends
Key takeaways from E-commerce Region Report: Europe 2020
Without a doubt, 2020 has been a bit crazy for all of us and for the e-commerce world too. According to Europe 2020 – E-Commerce Region Report, we have analysed the entire European market to give you a nutshell of what this year has brought e-commerce so far and what are the forecasts. We chose one country from each region, and discussed it in detail. Also, we will touch upon…
Reports Trends
E-commerce in Italy in a nutshell
E-commerce is doing well around the world. But what about e-commerce in Italy, where COVID-19 hit which such a power? By analyzing the Casaleggio Associati report, we want to show what e-commerce in Italy did look like before the pandemic and what are the forecasts for Italian e-commerce.  It is estimated that e-commerce will grow in popularity over time. Coronavirus has changed the market. While the tourism industry will record…
News Trends
“Is my order here yet?” Here’s what we said about clothes shopping online
From previous research, we already know that ecommerce in general has been one of the best performing areas during the coronavirus pandemic. But was that so in the world of clothing and fashion, too? To investigate, Neticle, a media and text analysis company collected the online mentions of five large online clothing stores from the 1st of March. The online stores in question are Zalando, H&M, Bonprix, OTTO and About…