Author: Editorial Team

Articles on Amazon Advertising are a dime a dozen on the internet. Most articles usually focus on why sellers should place adverts on Amazon and how these are displayed. Some articles then go on to discuss the different campaign types – Sponsored Product Ads, Sponsored Brand Ads & Sponsored Display Ads, but very few articles go into more detail. One topic that receives no attention at all in Amazon PPC…

The rapid growth of e-commerce has ushered in a new era of convenience and accessibility for consumers worldwide. However, with this boom comes the challenge of efficiently managing the complex logistics involved in fulfilling online orders. This article explores the transformative impact of Warehouse Management Software (WMS) in revolutionizing e-commerce operations, addressing core functions, benefits, challenges, and emerging trends in warehouse management. Navigating in Digital Commerce: Challenges from cart to…

As the internet takes center stage in our lives, influencing purchasing patterns, the significance of impactful visuals cannot be overstated. The online realm, often serving as the initial point of contact with products, emphasizes the pivotal role of high-quality images. While traditional product photography has been a go-to for creating advertising content, the emergence of 3D visualization introduces a new dimension to the process. This article aims to dissect the…

The European e-commerce market has shown remarkable growth in recent years – a trend that is expected to continue in the near future. In 2022, 68% of EU  consumers between the ages of 16 and 74 purchased or ordered products or services online in the 12 months preceding the survey, a 1% increase from 2021.  With this in mind, let us delve deeper into the state of e-commerce and delivery…

The digital revolution in e-commerce is well underway. Particularly for Amazon sellers, Artificial Intelligence (AI) presents a multitude of opportunities to elevate their business. Why AI matters AI is set to handle most of the stuff sellers do on Amazon. It’s leveling the playing field between newbies and pros and making selling and advertising on Amazon much easier.  Why? The information gap between newcomers and experienced sellers is on the…

(Image Source: Parcel Monitor) As we find ourselves at the beginning of the holiday shopping season, numerous online and e-commerce businesses spanning various sectors are gearing up for the anticipated surge in demand. However, navigating through the peak season entails both opportunities and challenges. Therefore, meticulous preparation and the implementation of a strategic plan are imperative to enhance the likelihood of a successful outcome. In this comprehensive report, Parcel Monitor…

Understand the strategic importance of digitizing payments for B2B businesses in the DACH region and the key elements required to deliver a best-in-class digital payment experience. The DACH region is one of the world’s largest and most important B2B commerce markets, with a combined GDP of approximately $5.35 trillion. The region is home to industry giants and a thriving business ecosystem. However, B2B enterprises in the region have been slow to…

Smania is a successful eCommerce brand that sells accessories across Europe, and they have achieved over 150 million euros in turnover in recent years. However, they also faced a common challenge in the online retail industry: cart abandonment. Like many other online retailers, they are investing a lot in paid advertising (Meta, Google, TikTok etc.) and because of this, cart abandonment was a problem that had to be adressed. Average…

So, you’ve set your sights on making waves in the digital shopping arena. You’re bursting at the seams, eager to conquer the world of eCommerce. But just as you’re mapping out your online empire, you’re hit with a barrage of terms – “integration and automation” and a dozen others.  Suddenly, it feels like you’re wading through a thick fog, doesn’t it? Enter the era of smart eCommerce – where it’s…

Introduction Welcome to the dynamic world of E-commerce, a market constantly evolving with competition just a click away. In this complex ecosystem, success isn’t a product of chance, but a result of well-thought-out decisions and strategies. But what are the key factors distinguishing a thriving online business from a failed attempt? In this article, we’ll focus on five crucial aspects often overlooked but should never be underestimated: Why the product…