Editorial Team, Author at E-commerce Germany News

Accessibility of Online Shops: News, Guidelines and Tips for Implementation

Campaign Creators – Unsplash Around 80 million citizens in the EU live with impairments such as visual impairment, motor or cognitive disorder, or hearing disability. We’re talking about 10 to 30 percent of the population who can’t fully use websites as a result. Aktion Mensch and Google, in collaboration with the Pfennigparade Foundation and the consulting agency BITV-Consult, have tested the accessibility of the most visited online shops in Germany.…

A Guide to Fostering Diversity and Inclusion at Work: Insights from Dominique Jäger

Explore practical tips from an expert in diversity, people, and culture, on how to create an inclusive and empowering work environment, where everyone thrives and contributes their best.

Notifications in the Post-Purchase Journey Report 2023

Cross-border e-commerce has gained significant popularity in recent years due to the growth of digital technology, globalization, and the increasing consumer demand for access to a wider range of products from different countries. Find out everything you should know about this concept.

Customer-Centric E-Commerce: 5 Lessons from flaconi’s Success Story

Delve into the success story of flaconi, Germany’s e-commerce beauty retailer, reigning over the industry with three million active customers. Discover their customer-centric approach, pricing strategy, and data-driven innovations that set them apart.

Leveraging E-commerce Analytics for Business Growth and Informed Decision-Making

Businesses can enhance their offerings and foster customer loyalty by analyzing customer behavior, optimizing product strategies, and personalizing the customer experience. Additionally, leveraging e-commerce analytics enables businesses to identify market opportunities, allocate resources effectively, and monitor performance metrics for continuous improvement, ultimately leading to sustained success in the competitive digital landscape. What can E-commerce data and analytics tell you about your business? Every company has access to huge quantities of…

SEO-safe e-commerce platform migration – preserve your ranks

Let’s say that you’ve got your SEO game on point and the results are just mind-blowing. Your website traffic is skyrocketing and the visitors are actually interested in what you’re selling. Plus, you’ve nailed the top spots in organic searches, and it’s like having a cheat code for success. But wait. Can you sustain all these beautiful results while migrating your store to a new e-commerce platform? Although it might…

Sailing the black ocean – the 11th K5 FUTURE RETAIL CONFERENCE

On June 20 and 21, the K5 FUTURE RETAIL CONFERENCE 2023 once again opened its doors for the most important and influential summit meeting of online retail in the DACH region. Held at the ESTREL Berlin, the K5 Conference spanned two Expo Halls, 2 Main Stages, 4 Expo Stages, several Masterclasses, various networking areas, an exclusive FEMALE in RETAIL Area and a newly established GREEN ZONE. Already on the eve…

Everything You Should Know About Cross-Border E-Commerce

With the rapid spread of internet technology, it has become the norm for people to make orders for goods and services they need in their houses or while on the go with their smartphones. This has created a massive opportunity which businesses have increasingly embraced. Today, it is estimated that around 26 million e-commerce websites exist with even more joining the number every day. However, e-commerce businesses are not confining…

PWA vs Native apps – which is a better choice for moving your business to mobile in 2023?

One of the most frequently asked questions in the realm of digital business technology is whether it’s a good idea to opt for a custom mobile application to enhance customer satisfaction. You may already have a Progressive Web Application (PWA) and explore ways to expand further, or you may actually be at the stage of choosing the best technology to support your software project. Either way, what you need to…

Why Logistics Data Matters in Retail

The dynamic realm of e-commerce retail is marked by continuous advancements and enhancements. As consumer expectations evolve rapidly, it is imperative for e-commerce retail businesses to stay up to date with these changes in order to remain relevant. In the increasingly competitive e-commerce industry, logistics data analytics has emerged as a key strategy for businesses to gain a competitive edge over their rivals. By leveraging machine learning and other contemporary…

Berlin event you can’t miss – K5 FUTURE RETAIL CONFERENCE 2023 – agenda highlights

The K5 FUTURE RETAIL CONFERENCE 2023 is fast approaching. On 20th and 21st of June 2023, the ESTREL Berlin will once again turn into the place to be and host the largest e-commerce summit in the DACH region. To heighten your anticipation a bit more and to stay true to their tagline #learnfromthebest #meetthebest #bethebest, our friends from the K5 are presenting you the first top speakers of this year’s…

Do you work in ecommerce? SMS marketing could be your next money maker!

Many ecommerce brands will say the biggest challenge they’ve been facing in the past couple of years is reducing cart abandonment. Baymard Institute found that the average cart abandonment rate for 2023 is a staggering 69.99%. In other words: nearly three-quarters of ecommerce customers are going through the buyer’s journey and leaving before they finalize their purchases. This is where SMS marketing comes in, as it is (among other benefits)…