Author: Editorial Team

In the bustling landscape of e-commerce, where brands compete for attention in a crowded digital sphere, securing a spot in the media spotlight is a high-value achievement. Yet, crafting compelling content that resonates with both audiences and media outlets remains a perpetual challenge. As the heartbeat of modern commerce, e-commerce brands not only need an online presence but also seek recognition in media circles to fortify their standing in the…

Voice search tools such as Siri, Google Assistant, or Alexa are experiencing a surge in popularity. This not only provides great convenience but also seamlessly integrates into the concept of smart homes, where an assistant manages lights and home electronics. Voice Search Engine Optimization is becoming indispensable for businesses aiming to reach their target audience. In this article, we will examine the main factors for successful SEO, taking into account…

Source: expandeco.com The DACH region is a highly developed market with massive purchasing power. However, expanding within the region can be challenging due to strong competition, high market saturation and associated marketing costs on any channel.  On the other hand, the markets of Central and Eastern Europe (CEE) can be easier to penetrate. Customers respond well to fully localized websites and product lines, good prices and trustworthy/recognizable brands. How to…

Identifying the right moment For E-commerce that is in the process of scaling up, ensuring that applications are updated to their newest versions is critical. This article will share best practices for upgrading the framework without frustration. This case study is based on the Spree Commerce platform. Regardless of the platform – most of the problems and challenges are similar. Applications are often built as either a PoC and/or an…

In an era where the digital marketplace is increasingly crowded and customer expectations are at an all-time high, product information management (PIM) systems emerge as critical allies for businesses aiming to gain an edge. Being the central nervous system of product data, they ensure accurate, comprehensive, and up-to-date information flows across all digital channels and touchpoints. When consumers permanently demand rich, consistent product information, this capability is not just a…

Seeking to optimise the one physical touchpoint that e-commerce has with the consumer, more brands are attempting to replicate the high-end store experience for packaged products shipped to customers’ homes. When done well, packaging for e-commerce can have a hugely positive impact on the overall consumer brand experience, delivering many elements of the in-store experience, such as quality material and on-point messaging, right into the home. If executed poorly, however,…

Future-looking digital leaders are experimenting with ways of incorporating generative AI to enhance the commerce experience for shoppers. Retailers and CPGs face a tough reality today: Evolving customer demands Impending recession and inflation at a record high Increasing cost of goods and services across the entire supply chain Talent retention challenges The name of the game is creating operational efficiencies while still delivering best-in-class experiences. It’s no wonder then, that…

These days, almost any product can be ordered online. In addition to traditional shipping goods such as clothing or books, online retailers also mail goods that require special protection. To ensure that products such as glass bottles or electronic items reach their destination undamaged, a few things need to be taken into account regarding the packing. The risk of damaged shipments can be minimized with a suitable box, the right…

When you step into the dynamic landscape of payment methods in Central and Eastern Europe, you can’t help but be struck by the diversity and innovation at play.  It is an exciting time to be part of the CEE payment scene.  The region has become a hub for technological advancement, where new payment methods aren’t just emerging but flourishing. We’re talking about cutting-edge mobile wallets, real-time bank transfers, and… BLIK. …

Shopify is one of the most widely used content management systems (CMS) for online retail. The platform is quick and easy to use. SEO is always the same, regardless of the platform. Even if Shopify is not as easy to use in some respects as WordPress, for example, outstanding results can be achieved in terms of SEO & content. We want to focus on getting more sales with SEO. So,…