Editorial Team, Author at E-commerce Germany News

Jeder Kauf idealo – Interview with Erik Meierhoff.

Erik Meierhoff – Business Idealo What is the secret sauce of idealo and how to build customers trust? We took Erik Meierhoff, Head of B2B Business, for a virtual cup of coffee to talk about e-commerce. Idealo is the leading price comparison website in Europe. How would you describe its mission? Idealo’s German claim is “Jeder Kauf idealo” which could be translated to “Every purchase idealo” – and that sums…

Countdown to the E-commerce Berlin Expo 2019 starts now!

The E-commerce Berlin Expo 2019 takes place next Wednesday, 20 February 2019 at STATION Berlin. 150 exhibitors from 21 countries, 40 speakers and more than 6000 industry professionals – Get your free ticket now and visit Berlin’s biggest e-commerce event for its fourth edition. For the fourth year in a row, the team at E-commerce Berlin Expo is returning to Germany’s capital for their premium gathering of the biggest players…

It all comes down to our omnichannel approach – interview with Anastasia Hansen

Anastasia Hansen- Senior PR Manager Mister Spex Is multichannel approach just a buzzword, or can it be really effective? There’s only one way to find out now: ask someone who knows it well. Read our interview with Anastasia Hansen, Senior PR Manager at Mister Spex. You’re a Senior PR Manager at Mister Spex, an international multichannel eyewear store. That sounds interesting, how does your work look on a daily basis?…

Human Intuition Vs Marketing Data – is that a battle or cooperation between those two? -Interview with Sharon Magen

Sharon Magen – CEO DataWit Can humans be replaced by AI and should we, actually, be worried? We talked with Sharon Magen, CEO of DataWit, about changes for e-commerce and optimization. DataWit is a successful startup. How did the idea for founding DataWit come up? Was it your idea to create this solution? Actually the idea came from my partner who has been working on it about 6 months before we…

The future of voice search

Say hello to Dustin Coates, a Voice Search Go-to-Market Lead at Algolia, who shares his insights in our exclusive sneak peek before his presentation about the future of voice search during E-commerce Berlin Expo. “Ok Google, read the interview”! You are a Voice Search Go-to-Market Lead at Algolia, a search API company. What does your job entail on a daily basis? Algolia’s a search engine provider, which means that if…

A few things about e-tailers’ challenges

Rolando Casanova, Managing Director at Internel, is going to tell us a few things about e-tailers’ challenges, during E-commerce Berlin Expo on the 20th of February. Before we meet in Germany (a month to go!), we decided to get a little sneak peek not only of his presentation but also an overview of his job. You are Managing Director at Internel, and as your website states, it is “Next Generation…

What is the secret to successful Amazon Advertising?

What is the secret to successful Amazon Advertising? We hope to find out during the E-commerce Berlin Expo, where Nich Weinheimer, a Vice President of Kenshoo, will share best practices learned from 500+ brands. For now, our interview can play the role of a perfect sneak peek, keeping you in suspense and curiosity for another month! You are a Vice President of Kenshoo, the leading digital advertising technology platform. What…

E-Commerce Berlin Expo 2019 Agenda officially released!

Doors to the E-Commerce Berlin Expo 2019 are opening in a month and you can now officially take a look at the agenda – Panel discussions, top-notch speakers and industry leading exhibitors are present for a whole day! On 20 February 2019 more than 5000 visitors, 150 exhibitors, 40 speakers and experts from the entire e-commerce spectrum will gather for the Berlin’s most anticipated e-commerce event of the year, the…

How to Choose a B2C E-Commerce Suite

As the e-commerce industry became extremely competitive and fast-paced, it was only a matter of time before online retailers recognized the need to offer seamless user experience and customer service. Generally speaking, the faster and more secure the whole shopping process, the better for your business. And there’s a way to make that happen. Turning to business-to-consumer (B2C) e-commerce software, as well as various integrations available, can make your online…

eBay beats Amazon in m-commerce

Amazon and eBay are both enormous online marketplaces and thus, fierce competitors whose success depends mostly on the number of merchants who use them to sell various products. As e-commerce evolves, though, different factors become relevant. Amazon may have more customers in general, but it’s actually eBay that takes the lead when it comes to m-commerce. And here’s why it matters, especially nowadays. Battle of the giants Although Amazon and…

Connecting with Customers in the Age of Assistance

Nowadays, customers become more and more aware and demanding. Price is not a determinant anymore when it comes to purchasing decisions. What counts is holistic customer experience represented by multiple factors and subjective impressions. New technologies enable online stores more personal and automated actions than ever before. E-commerce industry highly depends on the usage of innovative solutions. A combination of those and maximising the convenience of shopping is a recipe…

10 Ways to Add Value to Your “Thank You” Page

After a buyer has used an opt-in form or purchased something from your website, he is usually directed to another page known as the “thank you” page. This page should never be neglected. If you do, you might be neglecting new leads and recent buyers as well. These two are the most valuable visitors to any website, but their experience determines whether they will come back again or not. Just…