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How to enhance Content Operations for hybrid e-commerce teams
Why is Content Operations important to achieving your eCommerce targets and goals? The key to maintaining a successfully operated and profitable eCommerce business is to ensure you are continuously upgrading the Customer Experience (CX) and your personalization-at-scale strategies. CX and personalization are ultimately about understanding your customers, identifying shifts in their behaviours, and knowing how to adapt accordingly to match their needs and expectations. Creating loyal customers leads to a…
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9 Upselling Strategies to Get More Revenue for Your Online Store
If you want to know a simple method to increase your average order value and boost sales, you must use upselling in your store. In this article, we are going to share some proven upselling strategies to implement for revenue boosting. Upselling is one of the top methods to increase sales on your ecommerce store. It does not require any extensive efforts to get extra revenue for your online business.…
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How Germans go from stationary to online shopping
Whether at home on the couch or while waiting for the train, whether with a tablet or a smartphone: Online shopping is booming and we have more e-commerce businesses than ever. Dealing with the topic of digitalization is a must for all retailers – both online and offline: It’s not just about offering new services, but above all about enabling customers to shop on as many channels as possible. The importance of…
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Meet Poland’s most loved marketplace – how to sell on Allegro.pl
Perhaps you want to become an online retailer in Poland but don’t know where to start? The global development of e-commerce – including in Poland – is making this market increasingly attractive. In this article, you will learn more about Allegro – the excellent e-commerce platform that will help you achieve your goals. If you already have a business, but you don’t know how to transfer it from offline to…
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E-commerce improves the outlook for sales in the new normal
In 2020, the textile segment accounted for more than a quarter of the total B2C e-commerce sales in Germany. 43% of regular online shoppers are in the 20-39 age group, showing that online shopping has become an indispensable part of everyday life for many people. Germany, August 9, 2021 – Unbeatable prices and tempting discounts that are being increased over time by thousands of retailers. Although sale periods are no…
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Challenges and Opportunities in B2B E-Commerce
The launch of a B2B online shop is not always crowned by the desired degree of success: all too often, important issues are paid little or no attention during the projecting process. In this guest article Mirco Rennich, Product Owner E-Commerce and Tobias Kunitz, Senior Consultant & Sales Representative at COMPRA GmbH, show you what you should take into account when choosing a suitable shop system and how you can…
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An outlook on e-commerce logistics – What industry changes can we expect in 2022?
The pandemic has made a huge impact on our everyday lives in multiple aspects. In business, we have seen some industries thriving while others have fallen. E-commerce and third-party logistic services are however predicted to have a bright outlook! One industry that has gained a real boost is e-commerce and therefore the need for e-commerce logistic services. The latest restrictions have rapidly sped up online retail and direct-to-consumer (D2C) business…
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Why online payments fail and how to avoid it?
Merchants and their clients experience online payments failing everyday. It is mutually annoying. Buyers spend time and effort to enter their payment details, for the payment just to be declined. When it happens, buyers have a second chance to re-think their buying decision. Let’s face it, no merchant wants their clients to think twice about purchasing. Also, when a payment fails it might damage the reputation of an ecommerce site…
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What opportunities does a Dutch e-commerce merger bring to the German market?
Two major specialists now control the lion’s share of the Dutch e-commerce hosting market: European tech powerhouse team.blue has acquired e-commerce hosting specialist Hipex to be joining forces with Hypernode. Together, they form the e-commerce unit of team.blue. The union between two heavily competing companies is certain to bring some interesting developments to the international market – but in what form? The Dutch e-commerce market: weaving around the giants The…
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Target Audience vs Buyer Persona: What’s the Difference
Identifying who your ideal customers are is critical to your business’ success. It is the catalyst to a targeted strategy, stronger relationships, and more sales.  Most often, marketers use the terms “target audiences” and “buyer personas” when segmenting and identifying ideal customers. While target audiences and buyer personas are the best methods of identifying ideal customers, they are often interchanged and thought of as the same thing. The consequence of…
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Goodbye distance selling thresholds – Hello OSS: What will change for almost all European online merchants as of July 1st
On July 1st, Europe’s largest VAT reform will be implemented and the so-called One-Stop-Stop (OSS) will be launched throughout the EU. The goal behind it: This reform is intended to help simplify cross-border online trade in Europe and adapt it to the digital age. In this article we explain what will change for almost every online merchant starting 1 July 2021, and whether the reform will really bring the promised…
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The importance of checkout design and four best in class examples
Arguably, there isn’t a single page on your website that rivals the importance of your checkout page. If a customer has made it to checkout, they are right on the cusp of making a purchase. Therefore, if it proves too complicated or long-winded, they can easily decide, in a flash, that actually this product isn’t for them.  It doesn’t matter if you’re a pure D2C company or an omnichaller retailer,…