Category: News

goodluz – stock.adobe.com Simplify your e-commerce accounting Digitization meets accounting. Take the chance and become more efficient and save money. Our software solution PayJoe enables proper bookkeeping and automates your processes. There are more and more online retailers who sell their products through their own online shops or marketplaces such as Amazon. Few of them consider the difficulties that this creates in accounting for online retailers or their tax advisors and…

How accurate digital product data helps to optimize and automate logistics, marketing, planogramming, e-commerce retail processes The market of FMCG is huge, and this fact generates a high volume of competition. All market players carefully plan marketing actions and constantly search for technologies that help to optimize the processes, reduce costs, save time  and at the same time not lose quality, which is so important at all stages of the…

Micro-fulfillment will be the most important supply chain and logistics asset in satisfying the end consumer’s demand for quick, sustainable deliveries in the coming years. How important? Well, a recent report predicts the total addressable market for micro-fulfillment centers (MFCs) will be $10B by 2026. It also forecasts that there will be one MFC for every 10 grocery stores out of the 40,000 in the whole of the U.S. So it’s no surprise then…

What is content marketing? “Content is king” is the marketing industry’s motto. On many channels, content marketing has already been a natural communication strategy for years in order to reach the target group with valuable and relevant content and to accompany them on the entire customer journey. Good content is therefore essential for functioning and profitable performance marketing, which is why this marketing component has gained an increasing momentum and…

Whether it’s clothing, furniture or electronic goods – online retailing has been recording increasing sales figures for years and will continue to gain importance in the future. The Corona pandemic in particular has significantly accelerated the development of trade in e-commerce. Online shopping has thus become part of the everyday life of many retailers. The current situation: marketplace business is gaining importance Almost every second euro of revenue in e-commerce…

In the commercial world and especially in strategic marketing, it is well known that the 4Ps (Product – Price – Promotion – Place) are the basic variables that determine the result of the marketing mixture and if these variables are well planned, they will lead to success. Price Intelligence (or Competitive Price Monitoring), refers to the awareness of market-level pricing intricacies and the impact on business, using modern data mining…

The pandemic era has changed what consumers expect and want from the buying journey forever. Businesses online and offline have to take risks and innovate in order to compete and stay relevant. From hyper-personalization to synced services, the trends that have emerged as a result of this new landscape are exciting. But ecommerce brands must assess which trends are worth following. Which investments pay off? What are your customers really…

E-commerce Berlin Virtual’s debut edition will feature a wide range of inspiring speakers from around the globe who will share valuable insights on our virtual stage. Today, we are recognizing a few of them, bringing them closer, and encouraging you to listen to them live in our event. Fasten your seatbelt, we’re starting right now!  #1 Matthias Genz Mediamarktsaturn  Chief Administrative Officer at MediaMarktsaturn. During the session, he will discuss…