Category: Reports

The need for personalization has never been more urgent. In an instant, consumers expected brands to remember who they were, where they came from, and what they liked, regardless of the channel. Personalized, one-to-one marketing might once have seemed like a pipe dream. However, consumers increasingly expect it.  Can businesses deliver these experiences as consumers’ expectations rise? See what the report from Twilio Segment told about it and read our…

As brands expand into offline channels, retailers must focus on creating engaging and memorable experiences to win foot traffic. As a result, businesses need to improve their omnichannel strategy to deliver a seamless shopping experience across channels. In addition, retailers need to adapt if they hope to attract and retain happy, engaged, and eager employees to meet customer expectations. Therefore, new strategies are necessary for retailers to thrive in this…

Direct Link / PostNord has been studying the European e-commerce market in the E-commerce in Europe report since 2014. Obviously, over the years, there has been quite a lot of changes when it comes to consumer behavior and preferences that has been interesting to study. The report is based on interviews with just over 12 000 consumers in Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Poland, Spain, Sweden and…

The Covid-19 pandemic has received a lot of attention and much has been said about it. In fact, it might seem that we won’t learn anything new from this period. However, this is not true, as pandemics affected consumer behavior, trends, companies, sales and many other aspects. It has even affected luxury sales. But, fortunately, we have many reports available to talk about it.  Today’s article presents insights from McKinsey…

Digital technology has changed the face of business and those past 18 months forever redefined customer engagement strategies. In today’s world, consumers expect more tailored and personalized services and, at the same time, they are more concerned about how their data is captured and used. Beyond products and services, people are more attuned to what a brand stands for. However, it’s more than that, as artificial intelligence becomes the foundation…

Shopping is one of the essential activities in our everyday life. They are shaped by the progress of civilization, which, consequently, influences consumer purchasing trends. As a result, an increasing amount of research is being conducted about them. In recent years, buyers have increasingly focused on product quality. It has become the primary determinant of the choice of goods. Individualism also goes hand in hand with quality. It’s about the…

2020 was a year of change. Customers lost their jobs overnight and had to cut back temporarily, while others explored new ecommerce brands they had not previously considered. As a result, merchants were able to meet their customers where they were, providing them with the options they were looking for. In addition, leading merchants became known for their flexibility in the shopping experience, whether it’s the ability to pause a…

Businesses are still dealing with severe disruptions in the market and challenges brought on by the 2020s. As a critical part of their growth strategy, many brands place a great deal of emphasis on ecommerce technology. By introducing new products and services to replace lost revenue, the right ecommerce platform allows them to adapt to changing markets quickly.  Ecommerce technology also allows companies to expand their sales channels. For example,…

Growth in ecommerce is challenging brands, as well as ecommerce innovation and competition. As a result, websites continue to enhance and rework their customer experience to stand out from the competition. As a result, customers have higher expectations of the ecommerce experience.  This simultaneous growth of challenge and opportunity begs the question: how do you stay ahead of the competition? Keep reading as we will show you some insights about…

The time to be in e-commerce has never been better. At a time of unprecedented global disruption by COVID-19, e-commerce has not only sustained sales for retailers but has also become a lifeline for many consumers, providing a way to access groceries and everyday essentials. As a result, e-commerce adoption has reached the much-anticipated tipping point. Consumers who had previously resisted online shopping have been won over by its simplicity…

From its humble beginnings in a Seattle garage to becoming a global e-commerce behemoth, Amazon has transformed into a prime destination for a vast range of products. This guide explores how Amazon operates in Germany, offering insights for e-commerce businesses aiming to replicate its success.

There have never been as many opportunities in the ecommerce space, nor has there been as much competition. Plummeting ad spending returns pushes brands to prioritize customer lifetime value and promote brand loyalty. Additionally, the massive changes that 2020 brought to the retail industry are here to stay. And now that parts of the world are opening up, and consumers are craving opportunities to shop in person, they expect the…