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The Future of eCommerce is headless. Why the future is now.
With more and more shopping experiences happening across different channels and devices, from computers to mobiles to smart devices, eCommerce businesses face the challenge of offering seamless user experiences throughout the shopping process. Headless commerce is about to disrupt eCommerce and give businesses a technology to build future-proof online shopping experiences. Propelled by the rise in eCommerce adoption, resulting from the pandemic and the need for brands and retailers to…
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8 essential eCommerce trends and customer preferences to watch out in 2021
What would people living in 2030 say remembering 2020? Undoubtedly, we will brand it as the Year of the Pandemic. The vicious onslaught of COVID-19 that hit most of the planet last year wreaked major havoc in most sectors, forcing us to alter our working practices, educational approaches, entertainment choices, and even social mores. Consumer buying habits have also suffered a tectonic shift, with an ever-growing share of consumers opting…
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7 key points from the State of Mobile 2021 Report
It is a well-known fact that most of us are attached to our phones almost 24 hours a day. It is so clear that the mobile world is growing rapidly. We are able to get done more and more issues through the mobile.  Right now, communication is not the only feature that mobile meets. We can do shopping, pay bills but also for shopping in the store. The number of…
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5 crucial learnings from Eurostat e-commerce statistics
It is widely known that e-commerce has become increasingly popular in recent years. More and more people see the advantages of this kind of shopping – the speed, convenience, and the possibility of ordering things from the farthest corners of the world. It is a tendency visible globally, but it is worth taking a look at the given by Eurostat data about the European Union. How does Europe respond to…
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6 takeaways from Braze 2021 Global Customer Engagement Review
Customer engagement should be of interest to all businesses, regardless of the sector in which they operate. Therefore, it is worth knowing the latest trends on this subject, what the general situation on the market looks like and what bodes well for success in this field. Braze prepared a report on this one powered by their experience. The report was also based on data from a survey in which B2C…
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Key takeaways from Amazon Europe Poll 2020
Amazon is expanding its European market share. Its recent entry into the Polish market boosted it even further. But how does it look from the sellers’ perspective? Is it really such a great deal? How the brands sell via the marketplace, and what are their thoughts about this retail giant? Pattern provided The Amazon Europe Poll and surveyed for this purpose 30 brands that are selling on Amazon. They are…
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8 tips to make your newsletters more engaging for E-commerce customers
To consistently come up with an engaging newsletter week after week can be quite the challenge. Yet it’s worth the effort because email can increase your customer retention and loyalty, as well as being a conversion channel that yields a massive ROI – if you know how. Maja Schneider of Europe’s email marketing leader Sendinblue compiled some tips to make your customers fall in love with your newsletters. 1.Form follows…
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E-Commerce – State Of Online Returns – September 2020 – New Trends & Tips
The global COVID-19 pandemic has brought many changes to the world. Some industries have suffered massively, while for others the virus opened the door to a world of pure success and growth. For e-Commerce, a worldwide lockdown and extremely strict rules of isolation meant one thing: it’s time to shine. However, it’s not as easy as it sounds. The pandemic has caused people to change a lot of their shopping…
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9 Reasons Your Business’s Future Growth Depends on Augmented Reality
There was a time in the early 2000s when people were hesitant to purchase much of anything online. Digital businesses seemed less trustworthy than traditional brick-and-mortar retailers. Products couldn’t be closely examined before being purchased. And the constant fear of a compromised credit card or outright identity theft kept most people in physical stores. But everything began to change as technology advanced and consumers discovered the convenience of online shopping.…
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How COVID-19 impacted sales – key metric from McKinsey&Company report
Not surprised at all – COVID-19 has affected the whole globe. Buyers and sellers included. Like most people, they also had to switch to digital. This was the initial reaction to the closure of many brick-and-mortar stores. However, now for many of them, ecommerce has become normal. How has the pandemic changed sales? McKinsey&Company has prepared some insights that you can read as a whole here. In this article, you…
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Key takeaways from Q4 2020 Digital Shopping Performance Report by Semrush
2020 is probably remembered by all of us as an exceptional year, not necessarily in a good sense. Many aspects of life were transferred to the Internet, and it was hard to adjust to at first. However, as the data show, the ecommerce industry is nothing to complain about. Their performance have crossed the border, and they hope to stay at this level. What was the last quarter of this…
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2020 E-Commerce Logistics Review of Europe
In 2020, we observed the effect of the e-commerce boom on the logistics and supply chain industry. As the pandemic drove consumers online, retailers and logistics carriers alike were ‘forced’ to adapt and innovate to meet delivery expectations.  With that in mind, how do you think Europe’s logistics performed in 2020? In our first study in 2021, our team delved into the e-commerce logistics performance of Europe in 2020. We…