The mobile app market in Germany is thriving. It’s no surprise considering Germany’s reputation for embracing innovation and new technologies. People here are constantly on the lookout for ways to improve their lives and streamline their routines, and mobile apps are perfectly positioned to deliver on that.
And what about shopping apps in this country?
We are about to find out. Stay tuned as we learn more about the German shopping app market and explore the top 50.
Growing Interest in Mobile Apps in Germany
How often do you find yourself checking your phone throughout the day, scrolling social media, or shopping on an app? Well, you’re not alone. According to Business of Apps, Germans spent a whopping 64 billion hours on mobile apps in 2023. That’s a massive chunk of time, and it highlights the growing importance of mobile apps in everyday life here in Germany.
But what kind of apps are capturing all this attention? The top-grossing categories reveal some interesting trends.
Germans are clearly gamers at heart, with Games leading the pack at $3.02 billion in revenue for 2024. Social media isn’t far behind, with Social Networking apps bringing in a cool $2.77 billion. This love of connection and staying in touch with friends and family shouldn’t come as a surprise. But here’s where things get interesting – the Shopping category is seeing a surge in popularity. Germans are increasingly turning to mobile apps to shop, with revenue reaching $1.05 billion in 2024. The last leading category is Entertainment, with $0.98 billion in revenue.
But let’s focus more on the Shopping category, as its trend is mirrored in download numbers too. In 2022, there were 38.13 million downloads of Shopping apps, and that number is expected to keep climbing, reaching an estimated 50.25 million in 2024. That’s a 32% increase in just two years! Here are the data for Shopping category downloads for the years 2022-2025:
- in 2022 there were 38.13 million downloads
- in 2023 there were 44.74 million downloads
- in 2024 there are expected to be 50.25 million downloads
- and in 2025, there are expected to be 54.84 million downloads
For a global perspective, the total number of mobile app downloads worldwide reached a staggering 257 billion in 2023, so Germany’s mobile app market is keeping pace with impressive growth.
So, what does this all mean for you? Well, if you’re a German user, you have a wealth of innovative and convenient mobile apps at your fingertips. Whether you’re looking for the latest game, a way to connect with loved ones, or a seamless shopping experience, there’s an app for that.
And for businesses operating in Germany, the message is clear: mobile is the future.
Developing a user-friendly and engaging mobile app could be the key to reaching new customers and boosting your bottom line.
The Best of the Best in the Shopping App Market in Germany
Before we get to the full list of the best shopping apps in Germany, take a look at what the podium looks like:
#1 Amazon Shopping
A familiar face worldwide, Amazon Shopping reigns supreme in Germany’s online shopping arena. Users love its vast selection of products, competitive pricing, fast and reliable delivery options, and user-friendly interface. All of this contributes to Amazon’s dominance. The convenience of Prime memberships, which offers free one or two-day shipping and access to exclusive deals and streaming services, further sweetens the deal for many German shoppers.
#2 Kleinanzeigen – without eBay
Kleinanzeigen – without eBay caters to a different kind of shopping experience. Think of it as Germany’s digital flea market. Individuals can list items for sale, from used furniture and clothing to electronics and even cars. Bargain hunters love Kleinanzeigen for the potential to find unique items at significantly lower prices compared to retail stores. The platform fosters a sense of community and allows users to connect directly with sellers and negotiate deals. It’s a great way to declutter your home and find pre-loved treasures at the same time.
#3 eBay
Another global giant, eBay, in its app and website, offers a mix of new and used items through auctions and fixed-price listings. German users enjoy a competitive bidding process on auctions and the ability to find rare or hard-to-find items. eBay also offers buyer and seller protection programs and provides peace of mind for both parties involved in a transaction. It remains a popular destination for German shoppers seeking specific items or the thrill of the auction experience.
The List: Top 50 Shopping Apps in Germany
Now that we know about the shopping app market and the landscape of the most popular ones, let’s get to know the names of the brands that have won the hearts of Germans. The list was compiled by similarweb (last update May 17, 2024.)
| Usage Rank | Name of the app |
| 1 | Amazon Shopping |
| 2 | Kleinanzeigen – without eBay |
| 3 | eBay online shopping & selling |
| 4 | Lidl Plus |
| 5 | Temu: Shop Like a Billionaire |
| 6 | PAYBACK – Karte und Coupons |
| 7 | SHEIN-Shopping Online |
| 8 | AliExpress |
| 9 | Vinted – Buy and sell clothes |
| 10 | Kaufland – Shopping & Offers |
| 11 | OTTO – Online Shopping & Möbel |
| 12 | Klarna |
| 13 | Mein dm |
| 14 | Netto-App |
| 15 | Zalando – online fashion store |
| 16 | Wildberries |
| 17 | ترب | بهترین قیمت بازار from Torob Inc. |
| 18 | kaufDA – Leaflets & Flyer |
| 19 | ABOUT YOU Online Fashion Shop |
| 20 | Bring! Grocery Shopping List |
| 21 | OZON: товары, одежда, билеты |
| 22 | Müller |
| 23 | That Shopping List |
| 24 | idealo: Price Comparison App |
| 25 | bonprix – fashion & style |
| 26 | mydealz – Gutscheine, Angebote |
| 27 | Etsy: Shop & Gift with Style |
| 28 | marktguru – leaflets & offers |
| 29 | Авито: квартиры, авто, работа |
| 30 | Ernsting’s family |
| 31 | Stocard – Rewards Cards Wallet |
| 32 | Listonic: Grocery List App |
| 33 | C&A Fashion Online Shop |
| 34 | BestSecret |
| 35 | MeinProspekt – Leaflets |
| 36 | MediaMarkt Deutschland |
| 37 | Picnic Online Supermarket |
| 38 | AUTODOC: buy car parts online |
| 39 | Lounge by Zalando |
| 40 | ALDI SÜD Angebote & Prospekte |
| 41 | Maxizoo / Fressnapf |
| 42 | Alibaba.com – B2B marketplace |
| 43 | IKEA |
| 44 | Decathlon Sports Shop |
| 45 | Zara |
| 46 | limango – Online-Shop |
| 47 | EasyList – Shopping List |
| 48 | Lidl – Offers & Leaflets |
| 49 | Hacoo – Live, Shopping, Share |
| 50 | Shopping list voice input |
Landscape of the Best Shopping Apps in Germany
The German shopping app landscape offers a diverse mix of established international players and local favorites. For example:
E-commerce Giants
Familiar names like Amazon and AliExpress cater to a broad range of needs and offer a huge selection of products at competitive prices. German users appreciate the convenience of one-stop shopping and the ease of finding almost anything imaginable on these platforms. That’s the reason they love them.
Fashion and Lifestyle
Germans are known for their style consciousness, so it’s no surprise that many fashion brands are among the top apps. Zalando, About You, and SHEIN are major players. They offer trendy clothing and accessories at various price points. Apps like Vinted allow for a more sustainable approach to fashion and enable users to buy and sell pre-owned clothing.
Discount Shopping and Loyalty
German consumers are value-driven, and apps like Lidl Plus and Kaufland capitalize on this by offering digital loyalty programs, exclusive deals, and access to weekly flyers. Similarly, PAYBACK rewards users for their purchases across various stores and brands.
Price Comparison and Grocery Management
German shoppers are savvy, and apps like idealo help them find the best deals across different retailers. For grocery shopping, apps like Bring! and Listonic make it easy to create and manage shopping lists. They ensure efficient and organized grocery runs.
Specialized Needs: Electronics, Pets, Cars & Home Equipment
The app selection caters to specific needs as well. For example, MediaMarkt focuses on electronics, while Maxizoo and Fressnapf cater to pet owners. Car enthusiasts can find parts and accessories through AUTODOC, and IKEA provides a convenient way to browse furniture and homeware offerings.
Beyond just the apps themselves, the overall landscape reflects a strong focus on convenience, value, and user-friendliness.
German users appreciate apps that simplify their shopping experience, offer competitive prices, and reward them for their loyalty. The mix of established international brands and local players ensures a diverse selection that caters to a wide range of needs and preferences.
Over to You
So, there you have it! Germany’s mobile shopping scene is booming, offering a wide range of apps to suit all your needs. If you’re a bargain hunter scouring Kleinanzeigen for hidden gems or a fashionista browsing Zalando’s latest trends – there’s an app for you. So, why not explore these apps and see what treasures you can find?
Or maybe you’re a business owner looking to tap into this thriving mobile shopping landscape? If so, try your luck, offer a user-friendly mobile app, and take advantage of these benefits that the online world gives you.
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