Shoppable Videos: Is social media a bigger obstacle?
Shoppable videos have become an important tool in the marketing mix, as a successful campaign immediately increases sales. However, not everyone is sure whether offers…
Social commerce: how a lack of trust is holding back success
According to all forecasts, social commerce turnover will multiply by 2025, even if the figures are sometimes $1.2 trillion (Accenture) and sometimes $2.2 trillion (Statista).…
If You Miss It, You Miss Out: EBE 2023 Agenda Released
With the E-commerce Berlin Expo being just a month away, the agenda for the event has recently been released. The one-day event will be packed…
Catering to Local Preferences for a Seamless Checkout Experience
When you sell online, it’s important to provide customers with payment options that are familiar and accessible. People in different countries tend to have unique…
eCommerce KPI metrics for Your Business to Follow
In eCommerce, staying ahead means keeping a keen eye on key performance indicators (KPIs). This year, understanding and optimizing these metrics is more crucial than…
From Security to Scalability: Benefits of Managed IT Services
In today’s digital world, businesses face many challenges that can impact their success. From cyber threats to scalability issues, it’s more important than ever for…
The Vital Role of Push Notifications in Ecommerce
Within the vast landscape of ecommerce, push notifications function as gentle nudges towards engagement. They’re bite-sized messages popping up on user’s devices, serving as an…
The Future of the CPG Industry [New Dawn for CPG report]
Culture and technology fundamentally alter how people live, work, and play – and, most importantly for CPG brands, how we satisfy basic and aspirational needs. …
Become part of the driving force behind EGA 2023: vote today!
Have you ever wanted to be part of a special mission, whose sole purpose is to recognize the very best in e-commerce? Now’s your chance!…
The Benefits of Launching a Direct-To-Consumer Brand
E-commerce has evolved in recent years, changing the way people buy, and the Covid pandemic skyrocketed the market growth due to the increasing challenges that…
Building An Online Startup As A Student Entrepreneur
Gone are those days when students don’t delve into anything besides their formal education. Most college alums run a business or two nowadays. In addition,…
How to write creative texts about fashion and lifestyle
Product descriptions are essential to convince customers of the products and to support a purchase decision. They are the first impression of the product and should…