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Affiliate marketing in Germany: what you need to know

Affiliate networks – we hear about them at every turn, some people love them, others hate them, but everyone who wants to deal with promotion via the Internet should know what they are, what they earn from and what they can be useful for. What does it look like in Germany?

What is affiliate marketing

Generally, the word affiliation refers to the establishment and maintenance of cooperation by an individual, group or organization with other groups and organizations. The cooperating entities here will be advertisers who want to acquire new customers and advertisers, who can provide such customers (called partners or publishers).

The advertiser will most often be a large company producing good data or providing specific services, while the advertiser will be the owner of a website, mailing database, blogger or other person making money (or wanting to make money) from online promotion. These two entities conclude special agreements with each other, under which the publisher receives a commission for acquiring the client for the advertiser. In affiliate marketing, the basis for receiving remuneration is usually the occurrence of a specific event – the so-called effect – it can be, for example, clicking on a link, selling or generating a lead.

From a technical point of view (apart from offline partner programs), each partner has its own unique URLs referring to subpages of the website offering the possibility of selling their products (for example by linking from the footer or placing special banners). If a transaction is made after switching to such a link, a commission is charged to the person participating in the program.

Affiliate Marketing Statistics in Germany

Only in 2016, the value of affiliate marketing-driven ecommerce in Germany rose by 9% year over year to € 7.6 billion ($ 8.43 billion), according to estimates by Bundesverband Digitale Wirtschaft (BVDW).

“Affiliate marketing is one of the most important components of the marketing mix and is an important driver for the online retail market,” said Dino Leupold von Löwenthal, chairman of BVDW’s affiliate marketing focus group.

Mcommerce sales derived from affiliate marketing also increased by 38% in 2016, to € 1.21 billion ($ 1.34 billion), according to BVDM.Consumers in Germany have a generally favorable attitude toward marketing content not immediately identifiable as advertising.

And even back in 2011, it looked promising.

How to choose the best affiliate program in Germany

When choosing an affiliate program you should pay some valuable information:

  • High commissions. You should look not only at the percentage we get from the sale of a given product, but also the amount of goods sold. A much better solution is to participate in partner programs operating at high product prices.
  • Low payout threshold. The lower the threshold, the faster we can get the money earned and not keep it frozen in the affiliate program.
  • Technical support. The absolute minimum is access to advertising banners in the affiliate program, which we can put on our website. An additional advantage are all types of scripts that help make purchases, reservations.
  • Management of a given affiliate program. The most professional approach is the use of affiliate management software by merchants, which allows you to accurately track your performance, provides materials and allows for quick contact. One of the best tools on the market that allows you to easily manage your partner program is Post Affiliate Pro, used by over 30,000 customers around the world, also in Germany.

Affiliate marketing networks in Germany

Of course, there are only a few affiliate programs you can join – way more you can find here.