The DACH region includes Germany, Austria, and Switzerland.
It’s a fantastic spot for online shopping because people here have good incomes, fast internet, and reliable delivery services.
If you’re thinking about starting an e-commerce business in this area, it’s a good idea to learn from the best.
So today, we are sharing the crème de la crème of e-commerce YouTubers and influencers in these countries for 2024.
Let’s get started:
Top E-commerce YouTubers and Influencers in Germany, Austria and Switzerland
#1 Danny Adams
Danny Adams’ YouTube channel is all about helping regular people build their own online businesses with ease.
With over 56.5K subscribers and 500 videos, Danny shares practical tips, motivational content, as well as insights on e-commerce, online marketing, and entrepreneurship.
His channel offers guidance on how to develop a business mindset, achieve financial freedom, and succeed in the digital world.
Danny’s content guides you every step of the way.
Plus, he shares his personal experiences and learnings from running a successful online coaching business.
Focus: online business coaching, entrepreneurial mindset
Followers: 56.5K
#2 E-commerce Berlin Expo
The E-commerce Berlin Expo YouTube channel is your gateway to the latest trends, insights, and innovations in the e-commerce industry.
With over 5.7K subscribers and 467 videos, this channel offers a wealth of content from one of Germany’s premier e-commerce events.
From event recaps and expert interviews to discussions about key topics like AI, logistics optimization, and customer acquisition, the channel is a goldmine for anyone wanting to stay ahead in the world of online business.
No matter if you’re a seasoned professional or just starting out, you’ll find knowledge to help you succeed.
Focus: e-commerce insights, event recaps
Followers: 5.78K
#3 Simple Germany
link: https://www.youtube.com/watch?v=nisn0LFTd4w
Simple Germany is a must-follow YouTube channel for those planning to move to or live in Germany – and potentially starting a business there.
Run by Jen and Yvonne, this channel offers advice in English, so it’s easier for internationals to understand German life.
From bureaucracy matters to finding a job or apartment, Simple Germany covers it all.
Their content is engaging and straightforward.
While e-commerce isn’t the main focus of this channel, you’ll find there some interesting videos on running an online business.
Focus: German life
Followers: 32K
#4 Nexus-Europe GmbH
Nexus-Europe GmbH is a YouTube channel dedicated to guiding entrepreneurs and expats on starting a business or moving to Germany.
With over 6.2K subscribers, this channel shares expert advice on navigating the challenges of German bureaucracy, obtaining residence permits, and finding success in the German market.
Founded by Dr. Mamkina, Nexus-Europe GmbH shares insights and step-by-step guides to make your transition to Germany as smooth as possible.
If you’re interested in e-commerce, immigration, or just life in Germany in general, this channel should definitely be on your list.
New videos are published every second Tuesday and are packed with useful information from experts.
Focus: starting a business in Germany, moving to Germany
Followers: 6.26K
#5 Dietmar Erwin Ruttensteiner
Ruttensteiner Consulting is a channel for everything related to doing business in Austria.
You can learn how to set up a company, navigate the local bureaucracy, or secure the necessary permits.
Founded in 1993, the agency has over 30 years of experience helping entrepreneurs from around the world succeed in Austria.
They share their best guidance on everything from establishing a GmbH to finding an apartment or transferring a driver’s license.
Their content makes your journey to doing business in Austria as hassle-free as it’s possible.
Focus: starting a business in Austria
Followers: 3.24K
#6 AskMeStartUp
AskMeStartUp is a top YouTube channel for anyone interested in starting or growing a business in Switzerland.
With a focus on advice and real-world strategies, this channel is for startups and small businesses looking to shine in the Swiss market.
It covers everything from launching a business in Switzerland to navigating EU regulations. All of this while providing actionable tips on marketing, pitching to investors, and customer management.
If you’re aiming to succeed in the competitive world of Swiss e-commerce, AskMeStartUp is a must-follow resource.
Focus: startups, online and offline small businesses
Followers: 4.53K
#7 NewInZurich
NewInZurich is a YouTube channel run by a Zurich-based blogger and content creator who shares insider tips and experiences about life in Zurich, Switzerland, and beyond.
With a focus on local events, culture, food, and travel, this channel is a treasure trove of information for anyone looking to explore or understand the Swiss lifestyle.
While NewInZurich isn’t specifically about e-commerce, it offers interesting insights into the Swiss market, consumer preferences, and local culture – essential knowledge for anyone planning to start or expand an e-commerce business in Switzerland.
Understanding the nuances of Swiss life, from popular events to local hotspots, can help e-commerce entrepreneurs adjust their offerings to resonate with Swiss consumers.
Focus: Swiss lifestyle
Followers: 2.21K
#8 Reema
Reema, known on TikTok as @reema.hug, is a commercial lawyer based in Geneva.
She likes to talk about practical legal insights that can be especially valuable for e-commerce business owners in Switzerland.
On her TikTok channel, Reema breaks down complex legal topics into easy-to-understand advice. She covers everything from contracts and regulations to intellectual property and compliance.
Follow Reema’s content if you’re looking to simplify the legal side of your e-commerce journey in this country.
Focus: commercial law
Followers: 36.2K
#9 Alimarchand
link: https://www.tiktok.com/@alimarchand/video/7242318841689165082
Alimarchand is an American entrepreneur who moved to Switzerland a few years ago.
On her TikTok account, she doesn’t shy away from talking about her experiences of running her own business in this country.
Her tips are usually very practical and could be of help to those interested in Swiss e-commerce.
Focus: business in Switzerland, lifestyle
Followers: 13.8K
#10 Ralph Hunermann
While Ralph Hünermann may not be your typical influencer, his expertise in e-commerce is undeniable.
As the founder and CEO of ODOSCOPE, Ralph has deep insights into the world of data, AI, and personalization.
This fact makes him a key figure to follow for anyone serious about personalized e-commerce, especially in Germany.
His ability to translate complex concepts into effective strategies helps businesses understand and use the power of personalization to improve customer experiences.
Ralph’s thought leadership offers invaluable knowledge for those looking to stay ahead in the ever-evolving e-commerce landscape.
E-commerce in DACH – quick overview
Economic context
The DACH region has around 100 million financially capable people, many of whom love shopping online.
Germany leads the way as the biggest economy in the region and is Europe’s fifth-largest online shopping market.
In 2023, online sales in Germany hit €84.5 billion, up from €59.2 billion in 2019.
Austria and Switzerland also have strong buying power, with many people regularly shopping online.
Consumer behavior
Online shopping is a normal part of life in the DACH region:
- In Germany, 92% of people have made an online purchase,
- In Austria, it’s 85%,
- and in Switzerland – 90%.
On average, Germans spend about €2,088 a year shopping online, and almost 40% of these purchases are made using mobile phones. This shows just how important mobile shopping has become in this area.
Key e-commerce platforms
Several online platforms are popular in the DACH region:
- Amazon: this is the top choice, especially in Germany, where it takes a big chunk of online sales.
- eBay: known for auctions and second-hand goods, eBay is popular with a wide range of people.
- Zalando: the go-to online store for fashion and shoes, loved for its wide selection and easy returns.
- Otto: a big name in online retail, focusing on fashion, electronics, and home goods.
- Etsy: gaining popularity for handmade and unique items, appealing to those who appreciate quality and originality.
Trends and challenges
Growth and maturity
The e-commerce market in the DACH region is growing but at a slower pace. Germany’s growth rate is around 9% yearly through 2023, while Austria is seeing similar growth at 9.4%. Switzerland had a big jump in 2020, with over 25% growth, showing there’s still room for more expansion.
Payment preferences
People in the DACH region prefer different payment methods. In Germany, nearly 80% of shoppers like to pay by open invoice. PayPal is also very popular and shows a shift towards using e-wallets and mobile payments.
Trust and security
Trust is super important for online shoppers in the DACH region. To gain customer confidence, online stores should use certifications and share customer reviews to build their reputation.
Mobile commerce
Shopping on mobile phones is becoming more common. In Germany, about 50% of online purchases are made on mobile devices, while in Austria, it’s about 20%.
Wrap up
The DACH region is a great place for e-commerce, with lots of chances to grow your business.
No matter if you’re starting or expanding an online business in Germany, Austria, or Switzerland, the YouTubers and influencers we’ve listed can give you useful tips and strategies to help you succeed.
They share knowledge on topics such as personalization, legal guidance, market trends, and how to set up a business.
Even though some of these influencers don’t focus only on e-commerce, their content still has valuable advice that can help you with your online business.
Follow them to be better prepared to do well in the DACH market.
Keep learning from these experts, and your e-commerce business will have a better chance to grow in this important region.
And for more helpful articles like this one – be sure to regularly check E-commerce Germany News.
